Assistant Social Media Brand Manager - TikTok (10 Month FTC)

Assistant Social Media Brand Manager – TikTok (10 Month FTC)

Join to apply for the Assistant Social Media Brand Manager – TikTok (10 Month FTC) role at Wella Company

Position:

Assistant Social Brand Manager – TikTok (10 Month FTC)

Location:

London (Hybrid)

Reports to:

Senior Social Brand Manager

Scope / Brands:

All Wella Company brands excluding GHD

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is a leading beauty company with iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. With 6,000 employees worldwide and presence in over 100 countries, we aim to inspire beauty professionals, engage communities, and deliver sustainable growth. For more information, visit .

The Role

We seek a dynamic Assistant Social Brand Manager passionate about TikTok and social media trends. Your focus will be on leveraging TikTok to boost brand awareness, engagement, and sales across our brands. You will create impactful content and manage relationships with agencies to execute social strategies effectively.

Key Responsibilities

1. Content Creation & Strategy: Develop and implement TikTok content strategies, oversee content calendars, and ensure high-quality delivery.
2. TikTok Shop & Affiliates: Manage TikTok Shop operations, including affiliate campaigns and performance analysis.
3. Agency Management: Lead interactions with external agencies, monitor performance, and optimize results.
4. Influencer Collaboration: Work with Influencer and Brand Managers to enhance brand visibility and engagement.
5. Platform Optimization: Stay updated on TikTok features and best practices, leveraging them to grow brand impact.
6. Analytics & Performance: Track metrics, analyze data, and provide insights to improve reach and conversions.
7. Innovation & Trends: Experiment with new trends to position Wella as a social media leader.
8. Cross-functional Collaboration: Coordinate with marketing, PR, and digital teams to ensure cohesive branding and campaign execution.

Qualifications

Essential Skills, Experience & Qualifications:

• 2-3+ years in social media marketing, especially TikTok and TikTok Shop management.
• Experience with affiliate campaigns and TikTok Creator Marketplace.
• Proven record of content creation and successful campaigns.
• Ability to manage external agencies and analyze social media data.
• Proficiency in TikTok Shop to drive e-commerce sales (highly desirable).
• Creative storytelling and content editing skills.
• Excellent communication and project management skills.
• Interest in the beauty industry and knowledge of Wella’s markets.

What We Offer

• 25 days holiday + birthday day off
• Personal leave for significant life events
• Paid volunteering days
• Optional pension, private medical, life insurance, and other benefits
• Staff discounts, wellness programs, and remote working options

Equality & Diversity

Wella Company is committed to equal opportunity employment and diversity. We do not discriminate based on race, gender, age, disability, or other protected characteristics. Reasonable accommodations are provided for applicants with disabilities. For more info, visit our equality policy .

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