Assistant Social Media Brand Manager - Tiktok (10 Month FTC)
Assistant Social Media Brand Manager - Tiktok (10 Month FTC)

Assistant Social Media Brand Manager - Tiktok (10 Month FTC)

London Temporary 30000 - 42000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create and manage engaging TikTok content strategies for Wella's brands.
  • Company: Join Wella Company, a leading beauty brand with a global presence.
  • Benefits: Enjoy 25 days holiday, remote work options, and generous staff discounts.
  • Why this job: Be part of a dynamic team driving social media innovation in the beauty industry.
  • Qualifications: 2-3 years in social media marketing, especially TikTok, with strong content creation skills.
  • Other info: Hybrid role based in London, with opportunities for personal growth and community engagement.

The predicted salary is between 30000 - 42000 £ per year.

Location: London (Hybrid)

Reports to: Senior Social Brand Manager

Direct Reports: n/a

Scope / Brands: All Wella Company brands excluding GHD

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

ROLE

We are seeking a dynamic and innovative Assistant Social Brand Manager with a passion for TikTok and social media trends. This role focuses on leveraging TikTok to drive brand awareness, engagement, and sales across our portfolio of consumer brands. In addition to creating and analyzing impactful content, you will manage relationships with content, influencer, and platform agencies to ensure seamless execution of our social strategies.

KEY RESPONSIBILITIES

  • Content Creation & Strategy: Develop and execute engaging TikTok content strategies aligned with brand objectives, including viral campaigns and TikTok Shop activations. Oversee content calendars and ensure timely delivery of high-quality materials.
  • TikTok shop & Affiliates: TikTok Shop operations, including affiliate campaigns and commission structures. Hands-on experience with TikTok Creator Marketplace or similar affiliate management platforms. Ability to analyse performance data and optimise content and commission strategies accordingly.
  • Agency Management: Lead day-to-day interactions with external content, influencer, and platform agencies to ensure alignment with Wella's goals and brand guidelines for all social activation plans. Monitor performance and provide direction to optimize results.
  • Influencer Team Collaboration: Collaborate with the Influencer and Brand Managers to amplify brand visibility via share of voice, credibility and resonance via engagement rate and conversion via drive to Ecom or TikTok shop by ensuring our other go to market plans connect with our owned, earned and paid efforts on the TikTok channels.
  • Platform Optimization: Stay updated on TikTok's evolving features and best practices, and work with agencies to maximize platform functionality and integrating in to plans how to leverage them to grow the reach, resonance and impact for the Wella brands.
  • Analytics & Performance Monitoring: Track and analyze TikTok and TikTok shop performance metrics, providing actionable insights to optimize reach, engagement, and conversion rates. Ensure reporting from agencies is consistent and aligned with KPIs.
  • Innovation & Trends: Experiment with emerging trends and formats on TikTok, positioning Wella Company as an industry leader in social media innovation.
  • Cross-functional Collaboration: Work closely with internal marketing, PR, and digital teams to maintain a cohesive brand presence across all channels. Work closely with the TikTok shop representative of the Ecommerce team to ensure a cohesive plan across owned, earned and paid activation driving to deliver our targets for TikTok shop across all the brands that operate on that platform.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

  • Proven experience in social media marketing, with a specific focus on TikTok and TikTok shop (minimum 2-3 years).
  • Proven experience managing TikTok Shop operations, including affiliate campaigns and commission structures.
  • Strong track record of content creation and campaigns that drive engagement, reach and business results.
  • Demonstrated ability to manage and collaborate with external agencies and partners.
  • Expertise in social media analytics tools and an ability to translate data into actionable insights.
  • Proficiency in TikTok Shop to drive e-commerce sales is highly desirable.
  • Creative storytelling skills with a consumer-first mindset.
  • Hands-on experience with content creation and editing.
  • Excellent communication, negotiation, and project management abilities.
  • Passion for the beauty industry and understanding of Wella Company's core markets.

WHAT WE OFFER

  • 25 days holiday + additional day off for your birthday (not including bank holidays)
  • 3 days personal leave for your own significant life events
  • 2 paid days off for volunteering/charity work
  • Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
  • Optional Family Private Medical Insurance Cover
  • Income Protection
  • Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
  • Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
  • EAP (Employee Assistance Programme)
  • Enhanced maternity, paternity, and adoption leave
  • Gym Benefits
  • Eye Tests
  • WOW Programme (Bonus following exit from KKR, eligible after successful probation for permanent employees)
  • Workplace/Nursery Benefits
  • 4 weeks working remotely abroad
  • Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

Assistant Social Media Brand Manager - Tiktok (10 Month FTC) employer: Wella Company

Wella Company is an exceptional employer that fosters a vibrant and inclusive work culture, offering employees the chance to thrive in the dynamic beauty industry. With a strong emphasis on personal and professional growth, employees benefit from generous perks such as 25 days of holiday, flexible working arrangements, and comprehensive health insurance options. Located in London, this hybrid role not only allows for creativity and innovation in social media marketing but also provides a supportive environment where diverse talents can collaborate and make a meaningful impact.
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Contact Detail:

Wella Company Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Social Media Brand Manager - Tiktok (10 Month FTC)

✨Tip Number 1

Familiarise yourself with TikTok's latest trends and features. Being able to discuss current viral content or innovative strategies during your interview will show your passion and understanding of the platform.

✨Tip Number 2

Engage with Wella Company's social media channels, especially on TikTok. Commenting on their posts or sharing your thoughts on their content can help you get noticed and demonstrate your enthusiasm for their brand.

✨Tip Number 3

Prepare examples of successful TikTok campaigns you've managed or contributed to in the past. Be ready to discuss how you measured success and what insights you gained from those experiences.

✨Tip Number 4

Network with professionals in the beauty and social media industries. Attend relevant events or webinars where you can meet people who might have connections at Wella Company, increasing your chances of getting a referral.

We think you need these skills to ace Assistant Social Media Brand Manager - Tiktok (10 Month FTC)

Social Media Marketing
Content Creation
TikTok Shop Management
Affiliate Campaigns
Performance Analytics
Creative Storytelling
Agency Management
Project Management
Communication Skills
Negotiation Skills
Trend Analysis
Cross-functional Collaboration
Data Interpretation
Consumer-first Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly with TikTok. Include specific examples of campaigns you've worked on and the results achieved.

Craft a Compelling Cover Letter: In your cover letter, express your passion for TikTok and the beauty industry. Mention how your skills align with the role's responsibilities, such as content creation and analytics.

Showcase Your Creativity: If possible, include links to TikTok videos or campaigns you've created or contributed to. This will demonstrate your ability to engage audiences and create impactful content.

Highlight Analytical Skills: Emphasise your experience with social media analytics tools. Provide examples of how you've used data to optimise campaigns and drive engagement, which is crucial for this role.

How to prepare for a job interview at Wella Company

✨Show Your TikTok Passion

Make sure to express your enthusiasm for TikTok and social media trends during the interview. Share examples of successful campaigns you've worked on or viral content you've created, as this will demonstrate your genuine interest in the platform.

✨Know the Wella Brands

Familiarise yourself with the Wella Company's portfolio of brands. Understanding their unique identities and target audiences will help you tailor your responses and show that you're aligned with their mission and values.

✨Prepare for Content Strategy Questions

Be ready to discuss your approach to developing engaging content strategies for TikTok. Think about how you would create campaigns that drive brand awareness and engagement, and be prepared to share specific ideas or concepts.

✨Highlight Analytical Skills

Since the role involves tracking and analysing performance metrics, be prepared to discuss your experience with social media analytics tools. Share how you've used data to optimise content and improve campaign results in the past.

Assistant Social Media Brand Manager - Tiktok (10 Month FTC)
Wella Company
W
  • Assistant Social Media Brand Manager - Tiktok (10 Month FTC)

    London
    Temporary
    30000 - 42000 £ / year (est.)

    Application deadline: 2027-06-10

  • W

    Wella Company

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