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- Tasks: Create and edit engaging content for blogs, articles, and web pages.
- Company: Join a leading global retail business with 75 years of excellence.
- Benefits: Enjoy remote work options, competitive salary, and career progression.
- Why this job: Be part of a dynamic team that values creativity and storytelling.
- Qualifications: 5+ years in content writing; fluency in German and English required.
- Other info: Opportunity for international travel and a positive work environment.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.
Develop and edit high-quality content for blogs, articles, newsletters, and web pages that aligns with the brand voice and values. Produce engaging copy that communicates complex technical and lifestyle aspects of all products in an accessible, reader-friendly manner. Collaborate with design and multimedia teams to enhance storytelling with visual content. Collaborate on content strategy and planning, ensuring content is optimised for SEO and tailored to reach core target audiences effectively. Conduct keyword research and implement SEO best practices to improve online visibility and drive traffic. Update and refresh older content to ensure it remains relevant, accurate, and in line with current SEO trends. Work with product, engineering, and marketing teams to gather insights and information, translating technical specifications into compelling customer stories. Partner with customer support and social media teams to respond to emerging trends and topics, providing relevant and timely content. Use analytic tools to monitor content performance, measure engagement, and refine content strategy based on insights. Experiment with content formats and writing styles to continually optimise for reader engagement and brand impact.
A successful Content Manager should have:
- Minimum of 5 years in content writing, technical writing, or a related role, with experience in technical and blog writing, online media, and SEO-focused content creation (mandatory).
- Fluency in German and English, with a demonstrated ability to craft engaging content in both languages (mandatory).
- Strong storytelling skills, with proficiency in CMS, analytics tools, and SEO best practices.
- Ability to adjust tone and content style to various platforms, from technical articles to customer-focused blog posts.
What's on Offer:
- A competitive basic salary.
- Remote/Hybrid (including regular international travel).
- Pension Contribution.
- Career progression opportunities.
- A positive and professional working environment.
- 20 Days Annual Leave.
Global Content Manager employer: Michael Page
Contact Detail:
Michael Page Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Content Manager
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and SEO. This will not only help you understand what the company is looking for but also allow you to speak confidently about how you can contribute to their goals during any discussions.
✨Tip Number 2
Showcase your bilingual skills by preparing a portfolio that includes examples of your work in both English and German. Highlighting your ability to craft engaging content in both languages will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the retail and content management sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Prepare to discuss your experience with analytics tools and how you've used data to inform your content strategy. Being able to demonstrate your analytical skills will show that you can effectively measure and optimise content performance.
We think you need these skills to ace Global Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in content writing, technical writing, and SEO-focused content creation. Use specific examples that demonstrate your storytelling skills and fluency in both German and English.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content creation and how your background aligns with the company's values. Mention your experience collaborating with design and multimedia teams, as well as your ability to adapt content for different platforms.
Showcase Your Portfolio: Include links to your previous work that exemplifies your writing style and versatility. Highlight pieces that demonstrate your ability to communicate complex technical information in an engaging manner.
Highlight SEO Expertise: Emphasise your knowledge of SEO best practices and any tools you have used for keyword research and content performance analysis. This will show your potential employer that you can effectively drive traffic and improve online visibility.
How to prepare for a job interview at Michael Page
✨Showcase Your Writing Skills
Prepare samples of your previous work that highlight your ability to write engaging and accessible content. Make sure to include examples that demonstrate your technical writing skills, as well as your versatility in adapting tone and style for different audiences.
✨Understand SEO Fundamentals
Brush up on your knowledge of SEO best practices and be ready to discuss how you've implemented them in past roles. Be prepared to share specific examples of keyword research and how it has improved content visibility and engagement.
✨Familiarise Yourself with the Brand
Research the company’s brand voice and values before the interview. Understanding their target audience and how they communicate will help you align your answers with what they are looking for in a Global Content Manager.
✨Prepare for Collaboration Questions
Since the role involves working closely with design, marketing, and customer support teams, think of examples from your past experiences where you successfully collaborated with others. Highlight your ability to gather insights and translate them into compelling content.
