Product Marketing Director (ARIS)

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Talent Acquisition Team Lead, EMEA & Americas at Software AG

ARIS, the Process Intelligence leader and part of Software GmbH, helps organizations turn their processes into value. By managing the entire process lifecycle with a single, integrated suite, ARIS enables companies to define, analyze, simulate, optimize and control their processes.

ARIS is consistently recognized by Gartner and Forrester as a leader in Process Intelligence and Process Mining and is trusted by thousands of businesses across finance, healthcare, manufacturing, retail and others to improve and reinvent their business.

For more information, visit and follow ARIS on LinkedIn.

The Product Marketing Director is a strategic leader who oversees the planning, execution, and optimization of all product marketing efforts. This role requires the development of overarching product marketing strategies, leading a team, and ensuring alignment with organizational goals.

Act as the bridge between product development, sales, and the market. They’ll need to know the software inside out, understand the customers’ pain points, and communicate the value effectively across all channels. They should also be able to adjust strategies quickly based on feedback and changing market conditions.

Essential Functions

• Develop and drive product marketing strategies aligned with company objectives.
• Direct the product positioning, emphasizing technology as a solution to specific problems to drive measurable economic value. Conduct research and competitive analysis as needed.
• Own and lead the messaging of how we position our product. Developing clear, concise product messaging that resonates with target audiences.
• Ownership for ICP and persona development and maintenance.
• Define and document sales plays and create sales training materials with Sales Enablement to ensure the sales team can successfully articulate the value to customers. Ongoing monitoring and measuring of sales plays for improvements.
• Ownership of launch management of major new product capabilities and customer solutions.
• Establish input and output metrics to measure the success of product marketing initiatives.
• Manage and mentor a team of product marketing professionals
• Bachelor’s or Master’s degree in Marketing, Business, or related fields.
• 8+ years of experience in product marketing, with at least 3 years in a leadership role.
• Strong leadership, team-building, and management skills.
• Expertise in product positioning and competitive analysis.
• Experience with B2B Enterprise marketing strategies.
• Excellent communication and strategic thinking skills.
• Ability to manage multiple priorities in a fast-paced environment.

What’s in it for you?

• Earn competitive total compensation and receive comprehensive country-specific medical and other benefits.
• Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%. Work anywhere in your country or abroad for up to 10 days per year.
• Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
• Lean on the Employee Assistance Program for support during some of life’s most common but difficult challenges.

At Software AG we are committed to providing an environment of mutual respect and fairness where equal employment opportunities are available to all applicants and employees without regard to race, colour, religion, gender, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, and any other characteristic protected by applicable law.

We believe that diversity, equity, and inclusion is critical to our success as a global company, and we seek to recruit, compensate, develop, promote, and retain the most talented people from a diverse candidate pool.

To all recruitment agencies: Software AG does not entertain unsolicited CVs without prior approval from Software AG\’s Talent Acquisition Team. Kindly refrain from sending CVs to our job’s alias, Software AG employees, or any other organizational location without explicit consent. Software AG assumes no responsibility for any fees associated with unsolicited CVs.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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