Digital Marketing Analyst

A vacancy has been created for an experienced Digital Marketing Analyst within our digital and creative agency based in Edinburgh city centre.

As a knowledgeable Digital Marketing Analyst you will ideally bring 1 to 3 years of well-rounded Online Advertising, SEO, Analytics, CRO and Social Media experience to the team. You will be a self-starter who has experience in developing, implementing and measuring the success of digital marketing strategies in line with KPI\’s.

Being highly numerate and having a sound analytical approach is a must. Commercial awareness, excellent attention to detail, and the ability to work as part of a team are also essential.

In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on offering a high-quality service to clients. The successful candidate will work within the Digital production team.

Permanent Role, Based in EdinburghNo Recruitment Agencies Please

Main Responsibilities

• Develop and implement digital strategies for a selection of assigned clients
• Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPI’s
• Implement, manage and analyse paid media campaigns across search, display & social
• Manage the organic search engine presence of your assigned clients and provide strategic, actionable recommendations for SEO
• Provide strategic recommendations and actionable insights through in-depth data analysis
• Begin leadership responsibilities by managing client accounts and meeting marketing objectives
• Conduct data analysis, generate reports, and present findings to guide decision-making

Key Skills

• Growing website traffic, and conversions
• Online advertising experience across Google Ads, Microsoft Ads and Meta
• Solid understanding of SEO, Content Marketing, Social Media & CRO
• Use of Google Analytics and Google Tag Manager
• A good understanding of business dynamics
• Strong interpersonal skills
• Ability to interpret statistics and spreadsheets
• Knowledge of programmatic advertising & affiliate marketing an advantage
• A second language would be advantageous

About Yourself

• Great team player
• Enthusiasm for new technology and all things digital
• Self-starter and proactive
• Problem solving and an “own-your-role” approach comes naturally to you
• Ability to prioritise tasks

Benefits

• Competitive salary DOE
• Bonus – based on performance
• Flexible (and extra) holidays – generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
• Flexible working – whether you’re an early bird or a night owl, you can work the hours to suit you.
• Discounted travel – very special rates with selected clients.
• Pension scheme – a contributory pension scheme for those who have been with the company for over 3 months.
• Private Healthcare – for all employees with 1 years\’ service
• Childcare vouchers – exchange up to £243 a month for childcare vouchers before tax.
• Travel loans and cycle to work scheme – interest free season travel ticket loans and discounted bicycle and equipment purchase.
• City centre located offices – close to transport links, with spectacular views.
• Social events – Summer/Christmas parties, monthly social events.
• Pay day treats – on the last Friday of every month, yum!
• All the drinks – Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T\’s

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