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- Tasks: Lead the Customer Data Platform to enhance BBC's digital products and services.
- Company: Join the iconic BBC, a leader in broadcast media with a commitment to diversity and inclusion.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and discounts on health and fitness.
- Why this job: Be part of a dynamic team shaping the future of media technology with real social impact.
- Qualifications: Experience with CDPs, stakeholder management, and technical team leadership is essential.
- Other info: This hybrid role offers a balance of office and home working in London, Salford, or Newcastle.
The predicted salary is between 51000 - 85000 £ per year.
Join to apply for the Senior Product Manager (CDP) role at BBC.
Location: London, Salford or Newcastle (This is a hybrid role and the successful candidate will balance office working with home working)
Band: D
Salary: Up to £85,000
We’re happy to discuss flexible working. Please indicate your preference in the application. Flexible working will be discussed at the offer stage.
Benefits:- Career progression and training opportunities
- Negotiable salary package
- Flexible 35-hour workweek
- 25 days annual leave (+5 optional)
- Pension scheme
- Discounts on health, dental, and gym memberships
This critical role will enable the BBC to increase consumption of its digital products and services by delivering MarTech capabilities through a newly acquired Customer Data Platform (CDP). The person will define marketing & media use cases within the CDP, shape the product roadmap, and manage its adoption within the BBC’s MarTech stack.
Key Responsibilities:- Consult with CRM, Owned Media, and Paid Media to gather requirements and advise on value unlocking.
- Identify and ingest user data, content metadata, and campaign data into the CDP.
- Maintain data egress to external partners for campaigns (e.g., Airship, APIs, Paid Advertisers).
- Collaborate with Data teams to optimize platform access, data ingest/egress, and hosting.
- Provide campaign tracking and measurement aligned with BBC analytics platforms.
- Enable campaign creation, orchestration, and activation across channels.
- Oversee daily operations and administration of the CDP during and after integration.
- Ensure integration with wider martech and adtech stack.
The candidate should have experience working with CDPs (preferably mParticle), influence stakeholders, and manage technical teams. Responsibilities include unifying user data, optimizing campaigns, and ensuring smooth operations and compliance.
About the BBC:The BBC values diversity, inclusion, and equal opportunity. We prioritize redeployment and provide various benefits and development opportunities.
Additional Information:- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Broadcast Media Production and Distribution
Contact Detail:
British Broadcasting Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager (CDP)
✨Tip Number 1
Familiarise yourself with the BBC's digital products and services. Understanding their current offerings and how a Customer Data Platform (CDP) can enhance these will help you articulate your vision during discussions.
✨Tip Number 2
Network with professionals in the MarTech space, especially those who have experience with CDPs like mParticle. Engaging with industry experts can provide insights and potentially valuable connections that may benefit your application.
✨Tip Number 3
Prepare to discuss specific use cases where you've successfully implemented or optimised a CDP in previous roles. Highlighting tangible results will demonstrate your capability and understanding of the role's requirements.
✨Tip Number 4
Show your enthusiasm for the BBC's mission and values. Being able to connect your personal values with the organisation's goals can set you apart and show that you're not just looking for any job, but specifically want to contribute to the BBC.
We think you need these skills to ace Senior Product Manager (CDP)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly with Customer Data Platforms. Use specific examples that demonstrate your ability to influence stakeholders and manage technical teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at the BBC. Discuss how your background aligns with the responsibilities outlined in the job description, especially your experience with MarTech capabilities and campaign optimization.
Showcase Relevant Skills: Emphasise skills that are crucial for the role, such as data analysis, project management, and collaboration with cross-functional teams. Mention any experience you have with tools like mParticle or similar CDPs.
Indicate Flexible Working Preferences: Since the role offers flexible working options, be sure to mention your preferences in your application. This shows that you are considerate of the company's flexibility and are open to discussing arrangements.
How to prepare for a job interview at British Broadcasting Corporation
✨Understand the CDP Landscape
Make sure you have a solid grasp of Customer Data Platforms, especially mParticle. Be prepared to discuss how you would leverage such platforms to enhance marketing and media use cases.
✨Showcase Your Stakeholder Management Skills
The role requires influencing various stakeholders. Prepare examples from your past experiences where you've successfully collaborated with teams like CRM, Owned Media, or Paid Media to achieve common goals.
✨Demonstrate Technical Acumen
Familiarise yourself with the technical aspects of data ingestion and egress. Be ready to explain how you would optimise platform access and ensure smooth operations within the MarTech stack.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you might face in campaign tracking and measurement, and how you would address them effectively.
