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- Tasks: Lead digital growth strategies and drive product adoption for Loqate.com.
- Company: Join GBG, a leader in identity and address verification technology.
- Benefits: Enjoy a full-time role with opportunities for mentorship and professional growth.
- Why this job: Be part of a mission to empower genuine people with digital access and opportunities.
- Qualifications: Experience in product leadership, digital marketing, and data analysis is essential.
- Other info: We value diversity and inclusivity; adjustments can be made for the interview process.
The predicted salary is between 43200 - 72000 £ per year.
Head of Digital Growth for Loqate.com (3796) Head of Digital Growth for Loqate.com (3796) 1 day ago Be among the first 25 applicants About GBG Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. About GBG Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification. With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live. About The Team The mission of the Global Marketing team is to help businesses around the world choose Loqate as their go-to partner for location intelligence solutions, by creating the most relevant, world-class brand. As the market leader, we deliver award-winning marketing strategies, go-to-market plans, and compelling, human-based stories that enhance brand equity and maximise our revenue. The role As the Head of Product – Digital Growth Loqate.com , you will define and execute a strategic vision to drive product adoption, user engagement, and Mid to down-market expansion. Leveraging various SaaS distribution models and frameworks such-as the Pirate Metrics framework (Acquisition, Activation, Retention, Referral, Revenue), you will lead cross-functional teams to deliver impactful growth initiatives for the Business. Your role will involve conducting market research, managing a detailed product roadmap, and making data-driven decisions to optimize product performance. With strong leadership and communication skills, you will act as the voice of the customer, ensuring alignment with user needs and business goals, while mentoring the team to foster innovation and continuous improvement. You will bring your vast experience in Product, digital growth and commercial GTM to build a sustainable digital growth portfolio for Loqate Product. What You Will Do Growth Initiatives: Develop and execute growth strategies to drive product adoption, user engagement, and market expansion SaaS Distribution Models: Implement and optimize various SaaS distribution models, including direct sales, freemium, free trials, channel partners, marketplaces, and self-service Pirate Metrics: Utilize the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to track and optimize key growth metrics Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to ensure cohesive product development and go-to-market strategies Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive landscape Product Vision & Strategy: Define and communicate a clear product vision and strategy that aligns with Loqate\’s growth objectives Product Roadmap: Create and manage a detailed product roadmap, prioritizing features and enhancements based on business impact and customer feedback Data-Driven Decisions: Utilize data analytics to monitor product performance, identify growth opportunities, and make informed decisions Customer Focus: Act as the voice of the customer, ensuring that product development is aligned with user needs and expectations Stakeholder Management: Communicate effectively with stakeholders at all levels, providing regular updates on product progress and growth metrics Mentorship: Lead and mentor the team, fostering a culture of continuous improvement and innovation What Are We Looking For The core qualities that will help you thrive in this role are: Analytical Skills: Proficiency in data analysis and experience with tools like Google Analytics, Mixpanel, Segment or similar B2B: Digital marketing experience and expertise with B2B product(s) Experience: Proven experience as a Product Leader, with a focus on growth and digital products. Commercial and Marketing experience is a major plus for this key role Technical Knowledge: Strong unerstanding of digital technologies, SaaS, and market trends Leadership: Excellent leadership and team/people management skills, with the ability to inspire and guide cross-functional teams Communication: Strong communication and presentation skills, capable of articulating complex ideas to diverse To find out more As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process. To chat to the Talent Attraction team and find out more about our benefits and why we\’re a great place to work, drop an email to behired@gbgplc.com and we\’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers. Unleash your potential and be part of our mission to power safe and rewarding digital lives. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries IT Services and IT Consulting Referrals increase your chances of interviewing at GBG Plc by 2x Get notified about new Head of Digital jobs in London, England, United Kingdom . 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Head of Digital Growth for Loqate.com (3796) employer: GBG Plc
Contact Detail:
GBG Plc Recruiting Team
behired@gbgplc.com
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth for Loqate.com (3796)
✨Tip Number 1
Familiarise yourself with the Pirate Metrics framework (AARRR) as it's crucial for this role. Understanding how to apply this framework will not only help you in discussions but also demonstrate your strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with SaaS distribution models by preparing specific examples of how you've successfully implemented or optimised these strategies in previous roles. This will highlight your practical knowledge and make you stand out.
✨Tip Number 3
Research Loqate's current market position and competitors. Being able to discuss their strengths and weaknesses, along with potential growth opportunities, will show that you're proactive and genuinely interested in the company's success.
✨Tip Number 4
Prepare to discuss your leadership style and how you've mentored teams in the past. Highlighting your ability to inspire and guide cross-functional teams will resonate well with the hiring managers looking for a strong leader.
We think you need these skills to ace Head of Digital Growth for Loqate.com (3796)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Digital Growth position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in digital growth, product management, and leadership. Use quantifiable achievements to demonstrate your impact in previous roles, especially in B2B environments.
Write a Tailored Cover Letter: In your cover letter, express your passion for digital growth and how your skills can contribute to Loqate's mission. Mention specific strategies or frameworks you have successfully implemented in the past, such as the Pirate Metrics framework.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention your proficiency with data analysis tools like Google Analytics or Mixpanel. Provide examples of how you've used data to drive product decisions and growth initiatives.
How to prepare for a job interview at GBG Plc
✨Understand the Company Mission
Before your interview, make sure you fully grasp GBG's mission to enable safe and rewarding digital lives. Familiarise yourself with their technology and how it impacts identity and address verification, as this will show your genuine interest in the role.
✨Familiarise Yourself with Pirate Metrics
Since the role involves leveraging the AARRR framework, brush up on your knowledge of Acquisition, Activation, Retention, Referral, and Revenue metrics. Be prepared to discuss how you've applied these concepts in previous roles to drive growth.
✨Showcase Your Leadership Skills
As a Head of Digital Growth, you'll need strong leadership abilities. Prepare examples of how you've successfully led cross-functional teams and mentored others, highlighting your ability to inspire and guide diverse groups towards common goals.
✨Prepare for Data-Driven Discussions
Given the emphasis on data analytics in this role, be ready to discuss your experience with tools like Google Analytics or Mixpanel. Share specific instances where your data-driven decisions led to significant product improvements or growth initiatives.
