Associate Director, Marketing (Bangkok Based, Relocation Provided)

Associate Director, Marketing (Bangkok Based, Relocation Provided)

Join to apply for the Associate Director, Marketing (Bangkok Based, Relocation Provided) role at Agoda

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.

We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Summary

In the online travel industry, with fast-changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers choose Agoda because they are confident that with us they can find the best hotels at the best price.

In this environment, success depends on our ability to optimize prices to balance short-term margins with long-term growth, employing strategic approaches considering reactions from customers, hotels, competitors, and regulatory bodies.

We are seeking a senior leader to craft Agoda’s global Pricing strategy and execute it, utilizing tactics and tools from price display to machine learning algorithms. The role involves close coordination with senior management, marketing, and product teams, while managing and expanding a team of talented pricing managers and analysts.

What You Would Be Doing

• Work with C-level executives and stakeholders to craft a global pricing strategy aligned with Agoda’s strategic priorities.
• Manage a multi-million dollar budget and provide visibility to internal stakeholders.
• Collaborate with the Product team to develop tools for executing and monitoring pricing actions and improving price display across channels.
• Coordinate with the Market Development team to gather benchmarking data and respond to market moves from competitors and hotel partners.
• Design and deploy pricing campaigns balancing short-term financial goals with long-term strategic imperatives.
• Inspire, coach, and expand a team of analysts and campaign managers by hiring talented individuals.

What You Need to Be Good At to Succeed in This Role

• Experience in articulating strategic issues and negotiating with C-level executives; experience in leading strategy consulting projects is a plus.
• Excellent analytical skills and a love for data.
• Ability to foster cooperation across teams and nationalities.
• Proven people management skills, including hiring and developing talent.
• P&L management experience.
• Entrepreneurial spirit and a get-things-done attitude.
• Exposure to IT and Product Development.

#J-18808-Ljbffr