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- Tasks: Lead Agoda's global pricing strategy and manage a talented team of analysts.
- Company: Agoda is a leading online travel platform connecting travellers with 4.7M hotels worldwide.
- Benefits: Enjoy relocation support, a diverse work environment, and opportunities for personal growth.
- Why this job: Join a passionate team making travel easy and rewarding while innovating in a dynamic industry.
- Qualifications: Strong analytical skills, experience with C-level negotiations, and proven people management abilities required.
- Other info: This role is based in Bangkok, offering a unique cultural experience.
The predicted salary is between 43200 - 72000 £ per year.
Associate Director, Marketing (Bangkok Based, Relocation Provided) Join to apply for the Associate Director, Marketing (Bangkok Based, Relocation Provided) role at Agoda About Agoda Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. Our Purpose – Bridging the World Through Travel We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness. We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone. Summary In the online travel industry, with fast-changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers choose Agoda because they are confident that with us they can find the best hotels at the best price. In this environment, success depends on our ability to optimize prices to balance short-term margins with long-term growth, employing strategic approaches considering reactions from customers, hotels, competitors, and regulatory bodies. We are seeking a senior leader to craft Agoda’s global Pricing strategy and execute it, utilizing tactics and tools from price display to machine learning algorithms. The role involves close coordination with senior management, marketing, and product teams, while managing and expanding a team of talented pricing managers and analysts. What You Would Be Doing Work with C-level executives and stakeholders to craft a global pricing strategy aligned with Agoda’s strategic priorities. Manage a multi-million dollar budget and provide visibility to internal stakeholders. Collaborate with the Product team to develop tools for executing and monitoring pricing actions and improving price display across channels. Coordinate with the Market Development team to gather benchmarking data and respond to market moves from competitors and hotel partners. Design and deploy pricing campaigns balancing short-term financial goals with long-term strategic imperatives. Inspire, coach, and expand a team of analysts and campaign managers by hiring talented individuals. What You Need to Be Good At to Succeed in This Role Experience in articulating strategic issues and negotiating with C-level executives; experience in leading strategy consulting projects is a plus. Excellent analytical skills and a love for data. Ability to foster cooperation across teams and nationalities. Proven people management skills, including hiring and developing talent. P&L management experience. Entrepreneurial spirit and a get-things-done attitude. Exposure to IT and Product Development. #J-18808-Ljbffr
Associate Director, Marketing (Bangkok Based, Relocation Provided) employer: Agoda
Contact Detail:
Agoda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Marketing (Bangkok Based, Relocation Provided)
✨Tip Number 1
Familiarise yourself with Agoda's business model and pricing strategies. Understanding how they optimise prices and the tools they use will help you speak their language during interviews.
✨Tip Number 2
Network with current or former employees of Agoda, especially those in marketing or pricing roles. They can provide insights into the company culture and expectations for the Associate Director position.
✨Tip Number 3
Prepare to discuss your experience with data analysis and strategic decision-making. Be ready to share specific examples of how you've successfully managed budgets and pricing strategies in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've inspired and developed teams. Agoda values collaboration, so emphasise your ability to work across diverse teams and cultures.
We think you need these skills to ace Associate Director, Marketing (Bangkok Based, Relocation Provided)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and pricing strategy. Emphasise any previous roles where you've worked with C-level executives or managed teams, as these are key aspects of the Associate Director role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how it aligns with Agoda's purpose. Discuss your experience in developing pricing strategies and managing budgets, and how you can contribute to Agoda's goals.
Showcase Analytical Skills: Since the role requires excellent analytical skills, provide examples in your application of how you've used data to drive decisions in previous positions. Highlight any experience with machine learning or pricing tools if applicable.
Highlight Leadership Experience: Detail your experience in leading teams and developing talent. Mention specific instances where you've inspired or coached team members, as this is crucial for the role of Associate Director.
How to prepare for a job interview at Agoda
✨Understand Agoda's Culture
Before the interview, take some time to research Agoda's work culture and values. Familiarise yourself with their mission of bridging the world through travel and how they foster diversity and collaboration. This will help you align your answers with their core values during the interview.
✨Prepare for Strategic Discussions
Given the role involves working with C-level executives, be ready to discuss strategic issues confidently. Prepare examples from your past experiences where you've successfully negotiated or led strategy projects. This will demonstrate your capability to handle high-level discussions.
✨Showcase Your Analytical Skills
As the position requires excellent analytical skills, come prepared with data-driven examples that highlight your ability to analyse market trends and pricing strategies. Be ready to discuss how you've used data to make informed decisions in previous roles.
✨Demonstrate Leadership Experience
The role requires proven people management skills, so be prepared to share your experiences in hiring, coaching, and developing talent. Highlight specific instances where you've inspired your team or successfully managed a diverse group of individuals.
