Digital Marketing Executive - Search & Social

We are looking for a passionate Digital Marketing Executive to take day-to-day responsibility for the digital marketing activity at Burgess. You will coordinate all paid search and social media activity to deliver sales and customer growth/retention for the business.

Responsibilities

• Implement and manage a comprehensive digital marketing plan to drive sales, website traffic, and customer acquisition across PPC, paid social, and display advertising.
• Lead digital campaigns from concept to execution, ensuring effective tracking, attribution, performance analysis, and optimisation.
• Define and manage budgets across all performance marketing channels, forecasting ROI and business impact.

Performance & Optimisation

• Oversee all digital channels to ensure delivery against KPIs, achieving maximum return on investment.
• Apply a test-and-learn approach across acquisition channels to continually optimise performance.
• Use data and insights to inform decision-making, presenting results in a meaningful way to stakeholders and influencing future strategy.

Agency & Partner Management

• Manage relationships with digital marketing agencies and direct advertising partners to ensure consistent delivery and innovation.
• Collaborate with internal teams and agencies to enhance the online user journey and overall digital experience.
• Work closely with the Head of Digital & Content, and wider marketing team to align on strategy and maximise content across digital channels.
• Support the Head of Digital & Content in developing and refining the overarching digital strategy.
• Proactively identify new campaign opportunities, emerging channels, and innovative approaches to drive growth.
• Develop and manage a multi-platform social media content strategy.
• Handle day-to-day posting and coordinate with internal departments to ensure timely and relevant content delivery.
• Monitor engagement and interaction data, using insights to shape future campaigns and foster community growth.
• Create and manage paid social campaigns through platforms like Facebook Ads Manager, tailored to specific initiatives.

Skills and experience

• Experience working in digital marketing and eCommerce, ideally working across PPC, paid social, SEM, retargeting, and SEO.
• Experience in luxury/retail/yachting background highly advantageous.
• Demonstrable experience creating captions for social media channels and copy for paid media campaigns.
• Solid understanding of the various tools of performance marketing and how to leverage these to deliver quality site traffic and sales.
• Strong commercial acumen and results-focused with a track record of driving profitable and measurable results.
• Experience in managing external agencies to devise strategies and deliver results.
• Strong analytical skills and experience of building commercially focused online marketing reporting.
• Experience of budget management.
• Technically proficient with experience of digital platforms and systems, e.g., Google Analytics, Facebook Ads Manager, Google Ads, and Microsoft Dynamics.
• Experience creating and implementing social media strategy.

Qualities

• Persistent and resilient in the face of adversity.
• A team player.
• Results driven.
• Enthusiastic self-starter with the ability to prioritise, use initiative, and perform under pressure.
• Flexible and open to change, with a ‘hands-on’ approach.
• A strong communicator with the ability to interact clearly, effectively, and appropriately with colleagues and others at all levels.
• A creative thinker who is proactively aware of current trends/brands and what is happening in the digital space and can turn this into actionable strategies.
• Able to maintain confidentiality at all times without exception.
• Able to influence without authority and use effective negotiation skills.

The position will be based in our London office and will adhere to Burgess' hybrid working policy. Only candidates with the legal right to work in the UK can be considered. Burgess is an equal opportunity employer and will happily consider candidates from all backgrounds who are able to demonstrate the required personal and professional qualities for this role.