Programmatic Account Manager

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimization techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

This role will work on Essity, a global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions.” They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women’s intimate V zone. They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.

In October 2024, we commenced our digital biddable transition from local markets into Zenith International. A dedicated Engine team across the Digital Hub (activation), TAAG, Data & Tech, and Digital Strategy has been set up to drive excellence and advancement in digital strategy, planning, and activation across the Essity business.

The Programmatic Manager will form part of a team of 4 in London and take responsibility for central account management and media planning, working closely with local market teams while also overseeing and working extremely closely with an activation team based in India.

This role provides a unique opportunity to own and plan dynamic programmatic campaigns across a wide variety of mediums. You’ll work in a fast-paced environment and get the opportunity to take end-to-end ownership of operations, inspire and lead a small offshore team and learn from a wider growing agency team with leading data driven clients.

You will be supported by an Associate Director above, including an Executive and a Senior Executive below.

Responsibilities

• Own and manage the day-to-day relationship with key local agency stakeholders including the direct client and the central client services.
• Manage expectations for all aspects of the campaign lifecycle with the client and client services team, from planning through to reporting.
• Build and own programmatic strategy, supporting the Associate Director for programmatic media planning including media partner/owner briefing and response to briefs.
• Build and own a test and learn roadmap for the client.
• Lead weekly internal and external programmatic/campaign status meetings, covering performance, pacing, key priorities and any other areas.
• Coordinate campaign requirements such as assets and tags to ensure timely campaign setup by the activation team.
• Support the Associate Director in maintaining key team resources and the Essity Programmatic Playbook, including other account/planning resources such as Rate Cards, Vendor Contact Lists etc.
• Own and oversee the timely delivery of campaign reporting cycle including weekly reports and PCAs, working closely with the activation team to ensure data integrity, well-written campaign insights and optimisation commentary.
• Inspire, lead and indirectly manage the offshore activation team, ensuring a strong one-team ethos and deep activation team understanding of account deliverables, media plans, strategy and any other requirements.

Qualifications

• Highly Self-driven, results-oriented, solutions-focused with a positive outlook.
• Proficient in major DSPs (i.e. Google’s DV360, Amazon AAP, The TradeDesk) and extensive knowledge of the RTB and wider programmatic landscape.
• Strong analytical thinking and mathematical skills

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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