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- Tasks: Lead customer-centric strategies to boost loyalty and engagement at ASOS.
- Company: Join ASOS, a global fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development, flexible benefits, and 25 days annual leave.
- Why this job: Be part of a creative culture that values diversity and innovation in the fashion industry.
- Qualifications: Experience in strategy roles, strong analytical skills, and leadership in cross-functional teams required.
- Other info: ASOS is committed to inclusivity and offers adjustments throughout the hiring process.
The predicted salary is between 43200 - 72000 £ per year.
We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. We’re proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.
The Senior Manager - Customer & Marketing Strategy is a pivotal leader driving ASOS' growth through customer-centric strategies. This role is responsible for shaping and executing a comprehensive Customer Strategy designed to maximise customer value, loyalty, and engagement. Working at the intersection of data, strategy, and innovation, this role ensures alignment with ASOS’ overarching Marketing Strategy across all channels—including email, push, onsite, paid media, and customer care.
The successful candidate will collaborate cross-functionally with teams such as CRM, Media Investment, Customer Insights, Digital Product, Tech, and Data Science, as well as external partners, owning key customer propositions and implementing initiatives informed by data and insights. This role will also champion ASOS’ commitment to delivering exceptional customer experiences and measurable business impact.
The Details
- Strategy & Insight: Develop and drive the strategy behind customer-facing propositions – this may include ASOS Premier, Loyalty, AI fashion tools, and other growth drivers. Partner with insights analysts and research agencies to own insights across the end-to-end customer journey, including NPS and CX metrics, to identify pain points and commercial opportunities. Monitor competitive landscape and trends to ensure ASOS maintains its edge in customer innovation.
- Business Partnering & Implementation: Collaborate with Product and Tech teams to align roadmaps and key tests with strategic customer needs and experience priorities. Lead cross-functional working groups with Product, Tech, Trade, and Marketing teams to translate insights into tangible go-to-market plans, ensuring timely delivery of initiatives with clear performance measures. Support senior leadership on strategic projects and CEO/Board-level presentations as needed.
Qualifications
About You: Experience in management consulting or strategy roles, with a general knowledge of marketing; interest in e-commerce and fashion retail is preferred. Proven track record of creating and executing customer-centric strategies across multiple channels in a global organization. Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights (advanced proficiency in Excel required; SQL understanding preferred). Solution-oriented self-starter with problem-solving skills to inform decision-making and achieve business outcomes. Leadership and project management experience, especially in cross-functional settings, including managing 1-2 analysts and external partners such as CRM/Analytics agencies. Exceptional influencing and collaboration skills with senior leadership to drive strategic decisions and organizational alignment. Strong awareness of current retail market trends and conditions, with the ability to recognize game-changing innovations and introduce relevant capability improvements.
Additional Information
Benefits: Employee discount (hello ASOS discount!), personal development opportunities through ASOS Develops, employee sample sales, access to LinkedIn Learning resources, 25 days paid annual leave plus a celebration day, discretionary bonus scheme, private medical care, flexible benefits allowance, which can be taken as extra cash or used for other benefits.
Senior Strategy Manager - Customer employer: ASOS.com
Contact Detail:
ASOS.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategy Manager - Customer
✨Tip Number 1
Familiarise yourself with ASOS's customer-centric strategies and recent initiatives. Understanding their current projects, like ASOS Premier and AI fashion tools, will help you demonstrate your alignment with their goals during discussions.
✨Tip Number 2
Network with professionals in the e-commerce and fashion retail sectors. Engaging with industry experts can provide insights into the latest trends and challenges, which you can leverage to showcase your knowledge and strategic thinking in interviews.
✨Tip Number 3
Prepare to discuss how you've successfully implemented customer-centric strategies in previous roles. Be ready to share specific examples that highlight your analytical skills and ability to translate data into actionable insights.
✨Tip Number 4
Demonstrate your leadership and collaboration skills by preparing examples of cross-functional projects you've led. Highlight how you influenced senior leadership and drove strategic decisions, as this is crucial for the Senior Strategy Manager role.
We think you need these skills to ace Senior Strategy Manager - Customer
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Senior Strategy Manager position at ASOS. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in management consulting or strategy roles, particularly focusing on customer-centric strategies. Use specific examples that demonstrate your analytical skills and leadership experience.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for e-commerce and fashion retail. Discuss how your background and skills make you a perfect fit for ASOS, and mention any innovative ideas you have for enhancing customer engagement.
Highlight Data Proficiency: Since the role requires strong analytical skills, ensure you mention your proficiency in Excel and any experience with SQL. Provide examples of how you've used data to inform strategic decisions in previous roles.
How to prepare for a job interview at ASOS.com
✨Understand ASOS's Customer-Centric Approach
Familiarise yourself with ASOS's commitment to customer experience and how they leverage data to drive strategies. Be prepared to discuss how your previous experiences align with their focus on customer value, loyalty, and engagement.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, be ready to demonstrate your proficiency in data analysis. Prepare examples of how you've used data to inform strategic decisions in past roles, particularly in e-commerce or retail settings.
✨Highlight Cross-Functional Collaboration
This position involves working with various teams, so share specific instances where you've successfully collaborated across departments. Emphasise your ability to lead cross-functional projects and how you’ve translated insights into actionable plans.
✨Stay Updated on Retail Trends
ASOS values innovation and staying ahead of market trends. Research current trends in fashion retail and be ready to discuss how these could impact ASOS's customer strategy. Showing that you're proactive about industry knowledge will impress the interviewers.
