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- Tasks: Lead casino marketing, boost player engagement, and create exciting events.
- Company: Bally's is a top entertainment company known for thrilling gaming experiences.
- Benefits: Enjoy competitive salary, health coverage, 401(K) match, and childcare discounts.
- Why this job: Join a vibrant team in a fast-paced environment where you can make a real impact.
- Qualifications: Must be 21+, have a high school diploma, and experience in casino marketing or operations.
- Other info: Work in a lively atmosphere with bright lights and exciting challenges.
The predicted salary is between 100000 - 130000 £ per year.
Description About Bally\’s Bally\’s Corporation is one of the world\’s leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues. Recognized for our innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain! A career with Bally\’s means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference. So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you! The Role: Executive Director – Marketing is responsible for all aspects of the casino marketing department including increasing player data base, increasing player revenue, creation and implementation of special events, direct mail marketing, development and implementation of strategic plans to increase player activity, player relations, budgeting and maintaining the highest levels of guest service for casino guests, general advertising, media placement, creating marketing pieces, web site development and on-going implementation. Responsibilities: Foster an environment that embodies Bally\’s Born to Entertain philosophy by creating a fun-filled, entertaining atmosphere. Enthusiastically promotes Bally\’s customer-centric culture of offering superior guest service and actively building long-lasting guest relations. Direct the creation and execution of print, electronic media, outdoor, direct mail and web advertising. Communicates directly with the Vice President/General Manager on the operation and financial matters of the company. Development and implementation of strategies to increase casino revenue. Oversee the development and on-going implementation of casino web site. Oversees the creation of special events, promotions and casino giveaways. Ensures department adheres to all regulatory, departmental and company policies and procedures. Perform duties and responsibilities associated with the IGB Statewide Voluntary Self-Exclusion Program as described in Section A of Bally\’s Chicago Operating Co., LLC Internal Controls. Perform other duties as assigned. Qualifications: Must be 21 years of age or older Must be able to obtain and maintain a gaming license issued by the Illinois Gaming Board Must have a high school diploma or equivalent Bachelor\’s degree preferred Minimum three years of prior experience in casino marketing or five years in casino operations required High-level public relations and customer service skills are required Excellent written, analytical and verbal communications skills are required Must have open work availability to work nights, weekends, and holidays Physical Demands: Frequently required to lift up to a maximum of 30 pounds Frequently required to push, kneel, climb, stoop, bend, and twist, as well as reach overhead Work Environment: The work environment contains bright lights, loud noise, secondhand smoke, and stressful situations. License Requirements: Must secure appropriate RI mandated gaming licenses What\’s in it for you: Competitive Salary with annual performance reviews Comprehensive health coverage plan that includes medical, dental, and vision 401(K)/ Company Match Access Perks and Childcare discounts Target Salary Range: ($124,000.00 – $155,000.00) #LI-TN1 Bally\’s Lincoln Casino Resort: About | LinkedIn http://www.ballyslincoln.com/ ( Right Click to open ) Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Let Bally\’s Bet on You – We can\’t wait to meet you! Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr
Regional Executive Director - Marketing employer: Bally’s Corporation
Contact Detail:
Bally’s Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Executive Director - Marketing
✨Tip Number 1
Familiarise yourself with Bally's 'Born to Entertain' philosophy. Understanding their culture and values will help you align your approach during interviews and discussions, showcasing how you can contribute to their customer-centric environment.
✨Tip Number 2
Network with professionals in the casino marketing industry. Attend relevant events or connect on platforms like LinkedIn to gain insights into current trends and challenges, which can be beneficial when discussing strategies during your interview.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led or contributed to in the past. Highlighting measurable outcomes from these experiences will demonstrate your ability to drive player engagement and revenue growth, which is crucial for this role.
✨Tip Number 4
Research Bally's competitors and the broader gaming industry landscape. Being knowledgeable about their positioning and marketing strategies will allow you to propose innovative ideas that could set Bally's apart in the market.
We think you need these skills to ace Regional Executive Director - Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in casino marketing or operations. Emphasise your achievements in increasing player revenue and developing marketing strategies, as these are key responsibilities for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your understanding of Bally's customer-centric culture. Mention specific examples of how you've fostered guest relations and executed successful marketing campaigns.
Highlight Relevant Skills: In your application, focus on your public relations and customer service skills. Provide examples of how you've effectively communicated with teams and stakeholders, as well as your ability to manage budgets and implement strategic plans.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a leadership role like this.
How to prepare for a job interview at Bally’s Corporation
✨Understand Bally's Culture
Before your interview, make sure you familiarise yourself with Bally's 'Born to Entertain' philosophy. Show enthusiasm for creating a fun and engaging atmosphere, as this is central to their brand identity.
✨Highlight Relevant Experience
Be prepared to discuss your previous experience in casino marketing or operations. Focus on specific achievements that demonstrate your ability to increase player engagement and revenue, as these are key responsibilities of the role.
✨Showcase Communication Skills
Since the role requires excellent written and verbal communication skills, practice articulating your thoughts clearly. Be ready to provide examples of how you've successfully communicated strategies or ideas in past roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and customer service skills. Think of scenarios where you had to handle difficult situations or improve guest relations, and be ready to share those experiences.
