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- Tasks: Transform customer data into actionable insights to optimize marketing strategies.
- Company: Join Specsavers, a leader in the optical retail industry, focused on data-driven marketing.
- Benefits: Enjoy a collaborative work environment and the chance to shape marketing through analytics.
- Why this job: Be the secret power behind key business decisions and drive growth with your data expertise.
- Qualifications: Must have experience in SQL and a knack for structuring data for analysis.
- Other info: Apply by January 16, 2025, but don't wait—high-quality applications may close this role sooner!
The predicted salary is between 43200 - 72000 £ per year.
Are you a data guru who loves turning numbers into actionable insight?
As a Marketing Analytics Manager, you’ll be the go-to person for all things data and analytics that supports optimising marketing campaigns and driving business growth. Your mission – to dive deep into customer data and transform it into insights to supercharge our marketing strategies and customer experience. You’ll be the creator behind the scenes, guiding the business to unlock its full potential.
You’ll tackle both acquisition and retention initiatives, covering a wide range of direct media channels like direct mail, email and mobile. Your keen eye for detail will be key as you decode briefs from the CRM team and deliver flawless post-campaign analysis. Plus, you’ll collaborate with the Senior Marketing Analytics Manager to design A/B tests that reveal the true effectiveness of our campaigns.
Your insight will be the secret power behind key business decisions and growth. You’ll help define, build and refine reports using visualisation tools to assist marketing functions. And let’s not forget, you’ll become a specialist in the Specsavers data landscape.
This role is perfect for someone who loves data, analytics and problems solving. You’ll be a numbers whiz with excellent attention to detail and can explain complex ideas clearly. Experience in SQL and ability to structure data for efficient analysis are a must. Join us and be part of a team that’s shaping the future of marketing through data-driven decisions.
This role closes on 16th January 2025: however, we may close the advert sooner if we get inundated with high-quality applications. So don’t delay your application, apply now – you’ll be glad you did.
LI-GP1
Marketing Analytics Manager employer: Specsavers
Contact Detail:
Specsavers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Manager
✨Tip Number 1
Familiarize yourself with the latest trends in marketing analytics. Understanding current tools and methodologies will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the marketing analytics space. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Being able to articulate your impact will set you apart from other candidates.
✨Tip Number 4
Showcase your SQL skills through practical examples. If you have a portfolio or case studies demonstrating your ability to structure and analyze data, make sure to highlight them during your discussions.
We think you need these skills to ace Marketing Analytics Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully grasp the responsibilities of a Marketing Analytics Manager. Highlight your experience with data analysis, A/B testing, and your ability to derive actionable insights from customer data.
Tailor Your CV: Customize your CV to emphasize relevant skills such as SQL proficiency, attention to detail, and experience in marketing analytics. Use specific examples that demonstrate your ability to optimize marketing campaigns through data.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data and analytics. Explain how your background aligns with the company's mission and how you can contribute to their marketing strategies and customer experience.
Highlight Collaboration Skills: Since the role involves working closely with the Senior Marketing Analytics Manager and other teams, be sure to mention any past experiences where you successfully collaborated on projects or initiatives.
How to prepare for a job interview at Specsavers
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis and how you've used it to drive marketing strategies. Highlight specific tools you've used, especially SQL, and be ready to provide examples of how your insights have led to successful campaigns.
✨Understand the Business Context
Research the company and its marketing initiatives. Understand their target audience and recent campaigns. This will help you tailor your answers and demonstrate that you're not just a data guru, but also someone who understands how to apply that data in a business context.
✨Prepare for A/B Testing Questions
Since you'll be collaborating on A/B tests, be ready to explain your approach to designing and analyzing these tests. Discuss any past experiences where you've successfully implemented A/B testing and what insights you gained from those experiments.
✨Communicate Complex Ideas Simply
Practice explaining complex data concepts in simple terms. The ability to communicate insights clearly is crucial in this role. Consider preparing a few examples where you had to present data findings to non-technical stakeholders.
