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- Tasks: Manage and optimise PPC and social media campaigns to meet performance targets.
- Company: Join an award-winning, innovative company based in Blackburn.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and development.
- Why this job: Be part of a dynamic team shaping the future of digital marketing.
- Qualifications: 1+ year experience with Google/Microsoft PPC and Facebook ad platforms required.
- Other info: Ideal for those who thrive in fast-paced settings and love teamwork.
The predicted salary is between 28800 - 43200 £ per year.
Looking for an experienced PPC Executive to work closely with the Paid Media Manager and the marketing team. We are a trailblazing, award-winning company in Blackburn. We are looking for a highly motivated and high-performing PPC Executive to join our fast-growing team. The successful candidate, working closely with the Paid Media Manager, will be responsible for managing and developing the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget. You will be contributing towards shaping the expansion and future vision of the group.
What we'll need you to do:
- Perform day-to-day campaign optimisations across Paid Search & Social channels
- Manage bidding strategies and budgets in order to meet KPIs
- Test and implement ad copy, messaging and landing pages to optimise ROI
- Lead the build out processes for new campaigns
- Create data-led campaign recommendations and actionable insights that drive efficiency and/or growth
- Undertake ongoing and ad hoc research/analysis – Keyword, competitor and campaign
- Keep up to date with the latest developments and trends across PPC and Paid Media
- Support management with campaign forecasting and planning
- Develop and produce management reports
- Assist in developing new strategies to drive further CRO
- Build strong relationships working closely with key agencies and suppliers
- Work closely with the wider marketing team to align performance marketing KPIs with wider business and campaign objectives
- Promote cross-functional opportunities and ways of working that improve PPC results
You'll be an ideal fit if you…
- Are passionate about Google Ads and paid advertising
- Have at least 1 year of professional experience using Google/Microsoft PPC and Facebook ad platforms
- Have experience of planning, forecasting and budgeting
- Are used to creating reports in Excel, Google Sheets and Google Analytics
- Can demonstrate commercial awareness – understanding some of the internal and external trends
- Are good at both project management and time management
- Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
- Love being part of a team and an organisation where collaboration is given and expected
- Sweat the small stuff – excellent attention to detail is a must
Contact Detail:
Rowleyheronassociates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and paid media. Follow industry blogs, join relevant forums, and engage with PPC communities on social media to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC space. Attend industry events, webinars, or local meetups to connect with others in the field. Building relationships can lead to valuable insights and potential referrals that may help you land the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your successes, challenges, and the strategies you employed to optimise performance. This will showcase your hands-on experience and problem-solving skills.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you use data to inform your decisions. Familiarise yourself with tools like Google Analytics and Excel, and be ready to explain how you've used data to drive campaign improvements in previous roles.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid advertising. Include specific examples of campaigns you've managed, the tools you've used, and the results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and your understanding of the company's goals. Mention how your skills align with their needs and express your enthusiasm for contributing to their marketing team.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and derive actionable insights. Provide examples of how you've used data to optimise campaigns and improve ROI in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with others. This could include working with marketing teams, agencies, or other stakeholders to achieve common goals.
How to prepare for a job interview at Rowleyheronassociates
✨Show Your Passion for PPC
Make sure to express your enthusiasm for Google Ads and paid advertising during the interview. Share specific examples of campaigns you've managed and what you learned from them, as this will demonstrate your genuine interest in the field.
✨Prepare for Technical Questions
Expect questions about your experience with Google/Microsoft PPC and Facebook ad platforms. Brush up on your knowledge of bidding strategies, campaign optimisation, and reporting tools like Excel and Google Analytics to showcase your expertise.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used data to drive campaign decisions in the past. Prepare examples of how you've conducted keyword research, competitor analysis, or created actionable insights that led to improved performance.
✨Highlight Your Teamwork Abilities
Since collaboration is key in this role, share experiences where you've successfully worked with others to achieve common goals. Emphasise your ability to build strong relationships with agencies and suppliers, as well as your adaptability in a fast-paced environment.
