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- Tasks: Create engaging, SEO-optimised content for Which.co.uk and email channels.
- Company: Join Which?, the UK's consumer champion dedicated to making life simpler and fairer.
- Benefits: Enjoy 28 days holiday, a fantastic pension scheme, and work-from-anywhere options.
- Why this job: Be part of a dynamic team that helps consumers make informed choices while enjoying a flexible work culture.
- Qualifications: Proven experience in digital content writing with a focus on affiliate/e-commerce journeys.
- Other info: This is a fixed-term role for 12 months, with potential for extension based on performance.
The predicted salary is between 28000 - 42000 £ per year.
Senior Content Writer – consumer/e-commerce Join to apply for the Senior Content Writer – consumer/e-commerce role at Which? . This role offers a competitive salary, hybrid working (London – hybrid working, 1-2 office days per week including every Tuesday), 28 days holiday a year plus Bank Holidays, and a fantastic pension scheme offering 6% in year one and 11% after this. This is a fixed-term role for 12 months commencing on 1 July 2025. There may be potential in the future for the role to be extended or become permanent, dependent on your performance and the business needs. Please note – Only applications that include a cover letter will be considered. Your cover letter should be no longer than one side of A4, highlighting your key achievements and skills relevant to the Essential Criteria listed in the Role Profile. Also, share why you are applying for the role and want to work at Which?. Salary: £32,000 – £42,000 per annum About The Role We\’re seeking an outstanding, commercially-minded senior digital content writer to research and produce shopping, recommendations, and deals content optimized for affiliate and e-commerce journeys for Which.co.uk. Collaborating with our team of topic-specialist editors, writers, and researchers, this role is pivotal in helping our consumer audience choose the right products and complete their purchase journeys. Key Responsibilities Include Research, create, and refine high-quality SEO-optimized content for Which.co.uk and email channels to meet performance goals and deliver high-quality independent content. Monitor and analyze content performance, sharing insights and recommending improvements for consumer shopping content. Write impactful email newsletters during key buying periods to promote reviews and advice, driving traffic and revenue. Collaborate with stakeholders across the business to enhance engagement in key topics, sharing formats with social teams and liaising with commercial teams to optimize buying journeys. Identify opportunities for new content formats and topics to support increased revenue from affiliate and partnership activities. About You We\’re looking for a digital content writer with proven ability to support affiliate/e-commerce journeys through high-quality, well-researched consumer-focused content. Passionate about helping audiences navigate consumer choices via compelling news and advice content such as gift guides and product deals roundups. Skilled in analyzing digital content performance data using platforms like GA4, Looker, and Google Search Console; knowledge of Tableau and Trackonomics is a plus. Experienced in creating SEO-optimized content, with an eye for SEO trends and opportunities. Able to produce high-quality content efficiently and manage multiple projects. Positive, driven, and detail-oriented. The Interview Process One-hour interview via Microsoft Teams and a one-hour practical task. Benefits Generous 28 days holiday plus Bank Holidays and options to buy additional days. Excellent pension scheme—employee pays 3%, Which? contributes 6% (rising to 11% after one year). Discount site Pluxee offering significant discounts on shopping and holidays. Annual awards based on performance. Healthcare and private medical insurance, plus participation in Vitality rewards after 6 months. Discretionary death-in-service benefit of six times your salary. Free access to Which? member content and helplines for money and legal advice. Free wills for employees and affordable wills for partners. Work-from-anywhere policy for 4 weeks annually. About Which? We promote a healthy work-life balance with flexible working options, including part-time and job-sharing opportunities. For discussions, contact resourcing@which.co.uk. Which? is the UK’s consumer champion, committed to making life simpler, fairer, and safer. We value diversity and strive for an inclusive culture. We are proud to be in the ‘Top 25 Inclusive Employers’ list, ranked 3rd. We encourage applications from all backgrounds. As a Disability Confident Leader, we provide reasonable adjustments during recruitment. For assistance, email recruitment@which.co.uk. Learn more about our Disability Confident scheme. Note: You must meet the essential criteria in the Role Profile for your application to be considered. We reserve the right to withdraw the advert at any time, though it will be open for at least 7 days. #J-18808-Ljbffr
Senior Content Writer - consumer/e-commerce employer: Which?
Contact Detail:
Which? Recruiting Team
resourcing@which.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Writer - consumer/e-commerce
✨Tip Number 1
Familiarise yourself with Which? and their content style. Read through their articles, especially those related to consumer products and e-commerce, to understand their tone and approach. This will help you align your writing style with theirs during the interview.
✨Tip Number 2
Prepare to discuss your experience with SEO and content performance analysis. Be ready to share specific examples of how you've used tools like GA4 or Google Search Console to improve content engagement and drive traffic, as this is crucial for the role.
✨Tip Number 3
Think about potential content ideas that could enhance Which?'s affiliate and e-commerce strategies. Presenting fresh concepts during your interview can demonstrate your proactive thinking and understanding of the market.
✨Tip Number 4
Practice your communication skills, especially for the Microsoft Teams interview format. Ensure you're comfortable discussing your past work and how it relates to the responsibilities of the Senior Content Writer role, as clear communication is key in remote interviews.
We think you need these skills to ace Senior Content Writer - consumer/e-commerce
Some tips for your application 🫡
Craft a Compelling Cover Letter: Since only applications with a cover letter will be considered, make sure yours is engaging and concise. Highlight your key achievements and skills that align with the essential criteria listed in the role profile. Keep it to one side of A4.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in creating SEO-optimised content and your ability to support affiliate/e-commerce journeys. Mention specific projects or results that demonstrate your skills.
Demonstrate Passion for Consumer Content: Express your enthusiasm for helping audiences navigate consumer choices. Share examples of how your writing has positively impacted consumer decisions, such as through gift guides or product deal roundups.
Tailor Your Application: Make sure to tailor your application to Which? by explaining why you want to work there specifically. Research their values and mission, and reflect this understanding in your cover letter.
How to prepare for a job interview at Which?
✨Craft a Compelling Cover Letter
Make sure your cover letter stands out by clearly highlighting your key achievements and skills that align with the essential criteria. Keep it concise, no longer than one side of A4, and express your genuine interest in the role and Which? as a company.
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO-optimised content creation. Familiarise yourself with current SEO trends and be ready to share examples of how you've successfully implemented these strategies in your previous work.
✨Demonstrate Data Analysis Skills
Since the role involves monitoring and analysing content performance, brush up on your skills with tools like GA4 and Google Search Console. Be ready to discuss how you've used data to inform content decisions and improve performance in past roles.
✨Prepare for the Practical Task
The interview includes a practical task, so practice writing a piece of content that aligns with Which?'s style and audience. Focus on clarity, engagement, and SEO optimisation to showcase your writing skills effectively.
