Principle – Digital Marketing & Customer Experience Strategist

Principle – Digital Marketing & Customer Experience Strategist Lead Consultant

Domain|Digital Commerce|Digital Commerce – Shopper Experience Management

Company

ITL UK

Requisition ID

133238BR

Role – Principle – Digital Marketing & Customer Experience Strategist

Technology – Marketing & Customer Experience Technology

Location – UK

Business Unit – DX Consulting

Compensation – Competitive (including bonus)

Role

Develop and implement strategies and technology solutions to enhance customer engagement, improve user experiences, and leverage technology for measurable marketing outcomes. Become a trusted advisor to customers and internal stakeholders, driving business growth through marketing strategy and cutting-edge consumer experience technology.

Experience

• 15+ years in defining & implementing strategies and technology solutions including Digital Commerce, Marketing Automation, Campaign Management
• 10+ years with marketing automation platforms (e.g., Adobe Experience Suite, Marketo, Salesforce Marketing Cloud) and CRM systems
• 10+ years with data analytics tools (e.g., Google Analytics, Tableau) and data-driven decision making
• Expertise in consumer experience design, user journeys, personalization, and omnichannel marketing
• Experience with AI, machine learning, or similar advanced marketing technologies
• 10+ years collaborating with globally distributed teams, including in India and Europe

Job Description & Key Responsibilities

• Strategic Planning: Develop and execute marketing and consumer experience strategies utilizing automation, AI, CRM, and analytics to ensure seamless customer journeys.
• Consumer Experience Design: Collaborate on designing personalized, engaging, and responsive customer experiences.
• Technology Integration: Lead the adoption of marketing tech solutions to improve campaign effectiveness and ROI.
• Data-Driven Decisions: Use analytics to optimize strategies, provide regular performance reports.
• Innovation & Trends: Keep abreast of marketing tech trends and leverage emerging technologies.
• Collaboration & Leadership: Align strategies across teams; lead technology-driven initiatives.
• Project Management: Oversee marketing tech projects from start to finish.
• Customer-Centricity: Ensure all efforts focus on delivering value and building brand loyalty.

Soft Skills

• Leadership: Integrity, empathy, ability to motivate teams, openness to ideas.
• Working Style: Analytical, strategic, relationship-building, collaborative, future-oriented, change-supportive.
• Communication: Experience working with global teams, cultural sensitivity, proficiency in English and European languages, ability to communicate technical and business concepts, influence and negotiation skills, relationship-building with stakeholders.

Why Infosys

Infosys is a global leader in digital services and consulting, helping clients navigate their digital transformation with innovative, AI-powered solutions. We value merit, diversity, and inclusion, fostering an environment of equal opportunity.

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