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- Tasks: Join our dynamic team to manage digital campaigns for H&M across multiple channels and regions.
- Company: Zenith International is a global leader in media planning, supporting 250 offices in 95 countries.
- Benefits: Enjoy flexible working, reflection days, and fantastic local discounts, plus a chance to work anywhere for 6 weeks.
- Why this job: Be part of an innovative culture that values collaboration and creativity while working with top global brands.
- Qualifications: No specific experience required; just bring your passion for digital marketing and a willingness to learn.
- Other info: We support diverse talent and offer inclusive benefits to ensure everyone thrives.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.
Job Description
At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.
The Role:
The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing. In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.
Responsibilities
- Channel scope: Paid Social: Meta, TikTok, Snapchat & Pinterest
- Programmatic: YouTube & Display (DV360)
- Paid Search: Google, Bing & Apple
Client Responsibilities:
- Support your Paid Digital Director and Manager to plan H&M’s full-funnel ‘Big 4’, ‘New Development’ and ‘Prioritised’ branding campaigns, feeding into deliverables such as RTBs, Media Plans and PCAs
- Support your Paid Digital Manager to brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
- Support in Social Activation set ups when team needs support and to help with development.
- Regularly liaise with the Channel Specialist Teams to ensure that you are always up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams
- Support your Paid Digital Director and Manager to plan bespoke T&L for your region and/or BU
- Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
- Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
- Support your Paid Digital Manager to respond to day-to-day client emails and prepare for client calls
Team Responsibilities:
- Embrace and drive positive culture within your team
Additional Information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Senior Digital Executive employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in Paid Social, Paid Search, and Programmatic advertising. Being well-versed in platforms like Meta, TikTok, and Google will help you stand out during discussions.
✨Tip Number 2
Network with current employees or alumni from your university who work at Zenith International or similar companies. They can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Demonstrate your understanding of cross-channel media planning by preparing examples of past campaigns you've worked on. Be ready to discuss how you contributed to their success and what you learned from those experiences.
✨Tip Number 4
Showcase your ability to build strong client relationships by preparing anecdotes that highlight your communication skills and problem-solving abilities. This is crucial for a role that involves immaculate client servicing.
We think you need these skills to ace Senior Digital Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Digital Executive position. Tailor your application to highlight relevant experience in digital strategy, client servicing, and cross-channel media planning.
Craft a Compelling CV: Your CV should clearly showcase your skills and experiences that align with the job description. Focus on quantifiable achievements in previous roles, particularly in digital marketing and client management, to demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific projects or campaigns you've worked on that relate to H&M's digital strategies. Show how your values align with Zenith International's commitment to inclusivity and innovation.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Publicis Groupe
✨Understand the Company Culture
Before your interview, take some time to research Zenith International's culture and values. They emphasise teamwork, inclusivity, and innovation, so be prepared to discuss how your personal values align with theirs.
✨Showcase Your Digital Expertise
As a Senior Digital Executive, you'll need to demonstrate your knowledge of Paid Social, Paid Search, and Programmatic advertising. Be ready to share specific examples of campaigns you've worked on and the results achieved.
✨Prepare for Client-Focused Questions
Since client servicing is a key part of the role, expect questions about how you build relationships and handle client communications. Think of scenarios where you've successfully managed client expectations or resolved issues.
✨Emphasise Team Collaboration
Highlight your ability to work within a team and drive a positive culture. Share experiences where you've collaborated with others to achieve a common goal, as this aligns with the company's focus on collective brilliance.
