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For Companies At a Glance
- Tasks: Lead customer marketing strategies to boost brand value and impact in the UK market.
- Company: Join Brown-Forman, a premium spirits company known for its innovative brands.
- Benefits: Enjoy flexible working with 4 days in the office and Fridays remote, plus premium perks.
- Why this job: Make a real difference in a collaborative environment while developing your marketing skills.
- Qualifications: Experience in customer marketing or sales, strong analytical and project management skills required.
- Other info: This is a maternity cover role until January 2026, based in central London.
The predicted salary is between 48000 - 84000 Ā£ per year.
Join to apply for the role at Brown-Forman. As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for your assigned channels and/or group of customers within the UK market.
The role collaborates with key stakeholders across sales, marketing, CCS (Category & Commercial Strategy) and BBI (Brand and Business Insights) to develop best in class activation strategies and executions. The collaboration will involve creative development, outlet/instore focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach.
The role requires the ability to empower and influence colleagues across the matrix as well as helping to efficiently manage and prioritise the workload of the team with the Channel Manager. Leadership will be required to identify the strategic customers and programs which align with the overall business goals and seamlessly integrate with the other channels.
You will be an experienced customer marketer, who has demonstrated the ability to combine a strategic business approach while managing multiple projects at any given time. This is a Maternity Cover Contract until Jan 2026. This role requires being in the office 4 days a week and Fridays working from home. Our office is in Fitzrovia in central London.
What You Can Expect
- Provide mentorship and development to your colleagues with the help of the Channel Customer Marketing Manager.
- Support the delivery of the commercial financial targets versus annual budgets.
- Prioritise key tasks and provide thought leadership across the assigned channels/group of customers.
- Develop key customer marketing plans to deliver annual volume and value targets.
- Support the Sales team in the management of customer P&Lās through understanding the impact your customer marketing activations have in contributing to driving B-F UK value agenda.
- Use Customer Contribution modelling tools to inform decision making around investment levels required for activations.
- Translate the brand proposition into customer marketing activations to grow P&L for the brand portfolio and customer.
- Manage and track customer marketing activations budgets vs agreed brand and customer spends.
- Be a champion for brand budget consolidation at each month end.
- Pre & post evaluate outlet activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI.
- Develop long term key customer relationships with Customer Buying and Marketing teams.
What You Bring To The Table
- Prior relevant experience in one or more of brands marketing, customer marketing, or sales.
- Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts.
- Project management, including budget and team resource planning.
- Excellent commercial acumen.
- Excellent analytical and conceptual skills.
- Excellent presentation and communication skills.
- Self-starter, with proven ability to identify issues and projects, plan and prioritise.
- Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
- Collaborative team player. Adaptable, flexible and resilient.
What Makes You Unique
You buy into the idea of Customer Marketing being an integral part of driving a business forward. Your past experiences should allow you to give clear examples of where you have made a demonstrable difference to a business.
Who We Are
We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. We offer equitable pay structures for individual and company performance alongside a premium employee experience.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.
Senior Customer Marketing Manager Off Trade (Maternity Cover) employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Senior Customer Marketing Manager Off Trade (Maternity Cover)
āØTip Number 1
Familiarise yourself with Brown-Forman's brand portfolio and their customer marketing strategies. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
āØTip Number 2
Network with current or former employees of Brown-Forman on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations for the Senior Customer Marketing Manager role.
āØTip Number 3
Prepare to discuss specific examples from your past experiences where you've successfully driven customer marketing initiatives. Highlighting measurable outcomes will demonstrate your ability to deliver results that align with the company's objectives.
āØTip Number 4
Stay updated on industry trends and consumer behaviour in the spirits market. Being knowledgeable about current challenges and opportunities will allow you to contribute valuable insights during interviews and discussions with the hiring team.
We think you need these skills to ace Senior Customer Marketing Manager Off Trade (Maternity Cover)
Some tips for your application š«”
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing and project management. Use specific examples that demonstrate your ability to drive activation strategies and manage multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer marketing and how your past experiences align with the role's requirements. Mention your understanding of the UK market and your ability to collaborate with various stakeholders.
Showcase Analytical Skills: Since the role requires excellent analytical skills, include examples in your application that showcase your ability to translate insights into actionable strategies. Highlight any tools or methodologies you have used in previous roles.
Demonstrate Leadership Experience: Emphasise any leadership roles you've held, particularly those involving mentorship or team management. Provide examples of how you've empowered colleagues and contributed to achieving commercial targets.
How to prepare for a job interview at BROWN-FORMAN
āØShowcase Your Strategic Thinking
As a Senior Customer Marketing Manager, you'll need to demonstrate your ability to develop and implement strategic marketing plans. Prepare examples of past projects where you successfully aligned marketing strategies with business goals, highlighting your analytical skills and commercial acumen.
āØEmphasise Collaboration Skills
This role requires working closely with various teams, including sales and brand insights. Be ready to discuss how you've effectively collaborated with cross-functional teams in the past, and provide specific examples of how your contributions led to successful outcomes.
āØPrepare for Budget Management Questions
Since managing budgets is a key part of this role, be prepared to discuss your experience with budget planning and tracking. Share examples of how you've successfully managed marketing budgets in previous roles and the impact of your financial decisions on project outcomes.
āØDemonstrate Your Customer Focus
Understanding customer needs is crucial for this position. Prepare to talk about how you've developed customer marketing strategies that address specific challenges and opportunities. Highlight any successful campaigns that resulted in increased customer engagement or sales growth.
