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- Tasks: Lead client workshops and present innovative solutions to enhance customer engagement.
- Company: Join Salesforce, a leader in AI-driven digital customer engagement solutions.
- Benefits: Enjoy opportunities for professional growth and collaboration with dynamic teams.
- Why this job: Be part of a culture that values creativity and impactful storytelling in tech.
- Qualifications: Experience in Solution Engineering or B2B Marketing is essential; strong communication skills are a must.
- Other info: Opportunity to work on critical projects and contribute to continuous improvement within the team.
The predicted salary is between 43200 - 72000 £ per year.
The Salesforce Marketing Cloud is a leader in AI-driven digital customer engagement solutions across email, mobile, and web channels for both B2B and B2C markets. The Salesforce Marketing Cloud B2B Solution Engineer (MC B2B SE) engages with customers ranging from operational marketing and IT teams to C-Level executives. The MC B2B SE acts as a trusted advisor, delivering memorable customer experiences while demonstrating the business value of our solutions to diverse audiences. The MC B2B Solution Engineer is part of the UKI Sales team, providing technological and industry expertise to customers and partners by designing, packaging, and demonstrating innovative solutions that address key business challenges and help meet critical metrics. In addition to working on sales opportunities and supporting marketing initiatives, you will have the opportunity to contribute to critical projects that drive continuous improvement within the Solution Engineering team and enhance your professional profile within Salesforce.
Responsibilities:
- Collaborate closely with sales teams, partners, product, and industry specialists to plan and execute sales campaigns, from technical discovery to closing deals.
- Lead client discovery and workshop sessions to ensure proposed solutions meet customer success criteria, solve business challenges, and provide a clear path to return on investment.
- Present and demonstrate technical solutions passionately, understanding and addressing business challenges to maximize customer value.
- Deliver engaging presentations and product demonstrations to diverse audiences, including during sales cycles and Salesforce events like World Tour and Dreamforce.
- Partner with Salesforce product management to understand solutions and roadmaps, advise on sales strategies, and advocate for key features based on customer feedback.
- Create scalable, reusable, and relevant enablement assets to accelerate adoption among customers, partners, and sales teams.
- Articulate the return on investment of Marketing & AI solutions to business and IT partners.
- Stay informed about the latest innovations in customer experience management solutions.
- Share successes and learnings internally to maximize engagement impact.
Essential Requirements:
- Experience in Solution Engineering, Pre-Sales, or Implementation roles.
- B2B Marketing experience.
- Knowledge in Marketing Automation, Customer Data Platforms, AI, or B2B industries such as Manufacturing, Technology, or Professional Services.
- Autonomous, proactive, and able to prioritize tasks effectively.
- Comfortable working independently or across dynamic teams.
- Excellent communication skills—verbal, written, and presentation skills that inspire change.
- Passionate about storytelling and creating impactful presentation content.
Additional (Optional) Requirements:
- Technical knowledge of the Salesforce platform.
- Experience with Account-Based Marketing platforms, marketing automation tools, CRM systems, or Customer Data Platforms.
- Experience with Marketing Cloud Account Engagement (Pardot).
- Familiarity with modern cloud data platforms like Snowflake, Databricks, BigQuery, or Redshift.
- Knowledge of AI topics such as Data Engineering, Machine Learning, Vector Databases, RAG, Agentic AI, and Agents.
- Experience in post-sales implementations.
Lead Solution Engineer - Marketing Cloud employer: Salesforce, Inc.
Contact Detail:
Salesforce, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Solution Engineer - Marketing Cloud
✨Tip Number 1
Familiarise yourself with the Salesforce Marketing Cloud and its features. Understanding how it integrates AI-driven solutions for customer engagement will help you articulate its value during interviews and discussions.
✨Tip Number 2
Network with current employees or professionals in the field. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to showcase your presentation skills. Since the role involves delivering engaging presentations, practice your storytelling techniques and ensure you can convey complex technical solutions in an accessible way.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing and AI technologies. Being knowledgeable about current innovations will not only impress during interviews but also demonstrate your passion for the industry.
We think you need these skills to ace Lead Solution Engineer - Marketing Cloud
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Solution Engineering, Pre-Sales, or Implementation roles. Emphasise your B2B marketing experience and any knowledge of Marketing Automation or Customer Data Platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and your ability to create impactful presentations. Mention specific examples of how you've successfully engaged with diverse audiences and delivered memorable customer experiences.
Showcase Technical Knowledge: If you have technical knowledge of the Salesforce platform or experience with Account-Based Marketing platforms, make sure to include this in your application. Highlight any familiarity with modern cloud data platforms or AI topics that are relevant to the role.
Prepare for Interviews: Be ready to discuss your approach to leading client discovery sessions and how you ensure proposed solutions meet customer success criteria. Prepare examples of how you've articulated the return on investment of marketing solutions in previous roles.
How to prepare for a job interview at Salesforce, Inc.
✨Understand the Product Inside Out
Make sure you have a solid grasp of Salesforce Marketing Cloud and its features. Familiarise yourself with how it addresses customer engagement challenges, especially in B2B contexts. This knowledge will help you articulate its value during the interview.
✨Showcase Your Presentation Skills
Since the role involves delivering engaging presentations, prepare to demonstrate your presentation skills. You might be asked to present a solution or a case study, so practice conveying complex information clearly and passionately.
✨Prepare for Technical Discovery Questions
Expect questions that assess your ability to lead client discovery sessions. Be ready to discuss how you would identify customer needs and align solutions with their business challenges, showcasing your problem-solving skills.
✨Highlight Your Collaborative Experience
Collaboration is key in this role. Share examples of how you've worked with sales teams, partners, or product specialists in the past. Emphasise your ability to work autonomously while also thriving in dynamic team environments.
