At a Glance
- Tasks: Lead cultural exploration and translate insights into impactful creative strategies.
- Company: Join a top global tech consulting firm driving innovation in the digital age.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of cultural trends, shaping meaningful narratives that resonate.
- Qualifications: Cultural fluency, strategic thinking, and experience in creative strategy required.
- Other info: Collaborate closely with the Creative Director to ensure our work is both beautiful and relevant.
The predicted salary is between 43200 - 72000 £ per year.
Company description
We are a leading global technology consulting firm, empowering businesses to innovate, transform, and thrive in the digital age. Our internal agency team is the creative heartbeat of our brand, crafting world-class campaigns, immersive storytelling, and visually stunning experiences that captivate our clients, employees, stakeholders and marketplace at large. We are seeking an Associate Director of Creative Strategy with an uncanny ability to detect cultural undercurrents before they surface—someone who can translate emerging signals into meaningful creative directions that resonate both visually and conceptually across diverse audiences.
Overview
As Associate Director of Creative Strategy, you\’ll be the cultural decoder who bridges strategic relevance with creative vision for our company. Working in close partnership with our taste-making Creative Director, you\’ll ensure our creative executions are not just visually exceptional, but culturally resonant and strategically sound. This role demands someone who can navigate the electric third rail of culture—identifying emerging signals, understanding their significance, and translating them into meaningful creative approaches. You possess not only sharp analytical skills, but also the rare intuition to recognize what will matter
tomorrow, paired with the strategic rigor to make these insights actionable for our creative teams and valuable for our audience.
Responsibilities
Your days will be marked by constant cultural exploration and strategic translation:
Mornings might begin with your cultural intelligence ritual—scanning emerging platforms, analyzing social conversations, and identifying patterns that others haven\’t yet recognized. By mid-morning, you\’re in a strategy session with the Creative Director, translating these cultural insights into creative territories that feel simultaneously fresh and relevant.
After lunch, you could find yourself developing strategic frameworks that help the creative team understand the intersection of client needs, audience motivations, and cultural context. Later, you might be writing creative briefs that define not just what we\’re making, but why it matters in the current moment.
Some days involve immersive research—having conversations with cultural insiders, attending events outside the corporate bubble, or mapping emerging aesthetic movements across industries. Other days focus on translation—helping executive stakeholders understand why certain creative approaches will resonate with specific audiences in ways that traditional corporate communication won\’t.
You\’ll frequently serve as the strategic counterbalance to pure aesthetic consideration—ensuring that beautiful craft serves meaningful purpose. Throughout it all, you\’ll be the person who ensures our creative work doesn\’t just look exceptional, but speaks to people in ways that feel authentic and timely.
Qualifications
What You\’ll Bring
- The ideal candidate combines cultural fluency with strategic rigor:
- Exceptional cultural radar—ability to detect meaningful signals amid cultural noise
- Experience translating cultural insights into actionable creative strategies
- Deep understanding of how aesthetics, language, and narrative evolve across different communities
- Strategic thinking that connects cultural relevance with business outcome
- Talent for articulating complex cultural concepts in accessible ways for diverse stakeholders
- Background in strategic roles that interface between creative execution and business objectives
- Ability to develop frameworks that guide creative development without constraining creative possibility
- Natural curiosity that extends beyond typical industry research into unexpected domains
- Comfort moving between high-concept thinking and practical application
- A profound excitement and incorporation of the latest tools and technology into your workflow and process
Additional information
In this role, you\’ll ensure our creative work doesn\’t just look exceptional but resonates meaningfully. While the Creative Director perfects craft and execution, you\’ll ensure these
beautiful vessels carry content that matters to our audiences.
You won\’t just shape creative briefs—you\’ll develop a cultural intelligence function that keeps our organization perpetually relevant in a rapidly evolving landscape. Together with the Creative Director, you\’ll create work that stands out not just for how it looks, but for what it says about who we are and why we matter now.
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Associate Director of Creative Strategy (In house) employer: Publicis Groupe
Contact Detail:
Publicis Groupe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Creative Strategy (In house)
✨Tip Number 1
Stay ahead of cultural trends by immersing yourself in various communities and platforms. Follow influencers, engage with thought leaders, and participate in discussions that highlight emerging signals in culture. This will not only enhance your cultural radar but also provide you with fresh insights to bring to the role.
✨Tip Number 2
Network with professionals in creative strategy and cultural analysis. Attend industry events, workshops, or webinars where you can connect with like-minded individuals. Building these relationships can lead to valuable insights and opportunities that align with the Associate Director role.
✨Tip Number 3
Develop a portfolio that showcases your ability to translate cultural insights into actionable strategies. Include case studies or examples where you've successfully bridged the gap between cultural relevance and creative execution. This will demonstrate your strategic thinking and understanding of audience motivations.
✨Tip Number 4
Familiarise yourself with the latest tools and technologies that aid in cultural analysis and creative strategy development. Being proficient in these tools will not only enhance your workflow but also show your commitment to staying relevant in a rapidly evolving landscape, which is crucial for this role.
We think you need these skills to ace Associate Director of Creative Strategy (In house)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications of the Associate Director of Creative Strategy. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of cultural trends and how they can inform creative strategy. Use specific examples from your past experiences to illustrate your points.
Showcase Relevant Experience: In your CV, emphasise any previous roles that involved cultural analysis, strategic thinking, or creative execution. Highlight projects where you successfully translated cultural insights into actionable strategies.
Tailor Your Portfolio: If applicable, include a portfolio that showcases your best work related to creative strategy. Ensure it reflects your ability to connect cultural relevance with business outcomes, as this is crucial for the role.
How to prepare for a job interview at Publicis Groupe
✨Showcase Your Cultural Intelligence
Be prepared to discuss your understanding of current cultural trends and how they can influence creative strategy. Share examples of how you've detected emerging signals in the past and translated them into successful campaigns.
✨Demonstrate Strategic Thinking
Highlight your ability to connect cultural insights with business outcomes. Prepare to explain how you would develop frameworks that guide creative development while allowing for innovative ideas to flourish.
✨Articulate Complex Concepts Simply
Practice explaining intricate cultural concepts in a way that's accessible to diverse stakeholders. This will show your ability to communicate effectively across different levels of the organisation.
✨Emphasise Collaboration with Creative Teams
Discuss your experience working closely with creative teams and how you ensure that strategic insights are integrated into the creative process. Be ready to provide examples of successful collaborations that resulted in culturally resonant work.