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- Tasks: Lead the design of impactful web pages and tools for ANNA's acquisition channels.
- Company: ANNA Money is a forward-thinking financial service provider based in London.
- Benefits: Enjoy flexible working options, a creative environment, and opportunities for professional growth.
- Why this job: Join a dynamic team to shape user experiences and make a real impact on business goals.
- Qualifications: Experience in web design, strong portfolio, and a passion for user-centric design.
- Other info: Mentorship opportunities available for junior designers.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a strategic, hands-on Lead Designer to own and elevate the design of ANNA’s acquisition channels. You’ll be responsible for leading the design of high-impact web pages—including our homepage, pricing, product pages, and marketing funnels—with a strong focus on performance, responsiveness, accessibility, and brand differentiation. In this role, you’ll collaborate closely with marketing, product, SEO, and development teams to create visually engaging, conversion-optimised content and tools. You’ll also establish scalable design systems and drive improvements in design workflows. A key part of your role will be aligning user needs with business goals, ensuring every page is both beautiful and effective.
Requirements:
- Lead the end-to-end design of high-impact, acquisition-focused web pages (homepage, pricing, funnels, product pages, landing pages).
- Design responsive, mobile-optimised layouts with equal attention to desktop and mobile.
- Create wireframes, prototypes, and final designs for new website features and tools.
- Establish intuitive information architecture that showcases core product value.
- Design landing pages aligned with campaign goals and optimised for conversion.
- Create interactive, branded tools (e.g., calculators, generators) that demonstrate product value and engage users.
- Transform copy into visually compelling content through dynamic layouts, interactions, and visuals.
- Work within a CMS framework and modular component library, ensuring designs are scalable and maintainable across the site.
- Advocate for user needs in cross-functional settings (marketing, product, SEO, development).
- Mentor and develop junior designers through feedback, 1:1s, and growth opportunities.
- Build and maintain a component-based design system including states, breakpoints, and interaction patterns.
- Ensure designs are accessible (WCAG-compliant), performant (especially on mobile), and technically feasible.
- Create designs that clearly differentiate ANNA from competitors while balancing brand expression, conversion optimisation, and SEO.
- Use performance data to iterate and demonstrate the impact of design changes.
- Set up effective design workflows, documentation practices, and quality control processes.
- Balance fast-turnaround requests with longer-term strategic initiatives.
Lead Designer for Acquisition channels employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Designer for Acquisition channels
✨Tip Number 1
Familiarise yourself with ANNA Money's brand and design style. Take a close look at their existing acquisition channels and identify areas for improvement. This will not only help you understand their aesthetic but also allow you to propose specific enhancements during your discussions.
✨Tip Number 2
Prepare a portfolio that showcases your experience in designing high-impact web pages, particularly those focused on conversion optimisation. Highlight projects where you've successfully collaborated with cross-functional teams, as this role requires strong teamwork skills.
✨Tip Number 3
Stay updated on the latest trends in web design, especially regarding accessibility and mobile optimisation. Being able to discuss current best practices and how they can be applied to ANNA's acquisition channels will demonstrate your expertise and forward-thinking approach.
✨Tip Number 4
Network with professionals in the design and marketing fields, particularly those who have experience in acquisition strategies. Engaging in conversations about user needs and business goals can provide valuable insights that you can bring to the table during your application process.
We think you need these skills to ace Lead Designer for Acquisition channels
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Lead Designer for Acquisition channels. Familiarise yourself with the key tasks such as designing high-impact web pages and collaborating with various teams.
Tailor Your CV: Customise your CV to highlight relevant experience in web design, user experience, and collaboration with marketing and product teams. Showcase any previous work that aligns with the job description, particularly in creating conversion-optimised content.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also demonstrates your understanding of ANNA Money's brand and goals. Mention specific projects or experiences that showcase your ability to lead design initiatives and improve workflows.
Showcase Your Portfolio: Include a link to your portfolio that features examples of your best work, especially projects related to acquisition channels, responsive design, and user engagement. Highlight any metrics that demonstrate the success of your designs in terms of performance and conversion rates.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Design Portfolio
Make sure to bring a well-organised portfolio that highlights your best work, especially projects related to web design and acquisition channels. Be prepared to discuss the thought process behind each piece and how it aligns with user needs and business goals.
✨Understand ANNA's Brand and Values
Research ANNA Money thoroughly before the interview. Understand their brand identity, target audience, and what differentiates them from competitors. This knowledge will help you tailor your responses and demonstrate your alignment with their vision.
✨Prepare for Technical Questions
Expect questions about design principles, accessibility standards, and performance optimisation. Brush up on WCAG compliance and be ready to discuss how you ensure designs are both beautiful and functional across different devices.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, be prepared to share examples of past collaborations. Highlight how you’ve successfully worked with marketing, product, and development teams to achieve common goals and improve design workflows.
