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- Tasks: Lead strategy development for artists, turning views into followers and revenue.
- Company: Join Something Something, a creative content strategy studio for music artists.
- Benefits: Enjoy unlimited leave, flexible hours, and international travel opportunities.
- Why this job: Be part of a vibrant culture that values creativity and innovation in the music industry.
- Qualifications: 4+ years in digital marketing within music; strong social media expertise required.
- Other info: Mentorship opportunities and profit sharing after 3 years.
The predicted salary is between 34000 - 42000 £ per year.
Home Jobs Someth_ng Someth_ng – Strategy Lead (London) Someth_ng Someth_ng – Strategy Lead (London) As our Strategy Lead, you will work hand-in-hand with the General Manager and our team to develop and implement long-term strategies for our artists. Your primary focus will be turning views into followers, followers into engagement, and engagement into sustainable revenue streams – such as music consumption, merch sales, and ticket sales. You will ensure all strategies align with this goal, combining creative ideas with data-driven insights to deliver a bespoke and natural-feeling approach for each artist. What Will I Do? Collaborative Strategy Development: Oversee the creation and execution of tailored social strategies for each artist, aligned with their unique tone and goals. Creative Involvement: Participate in brainstorming sessions and provide strategic guidance to foster a highly creative and innovative environment. Artist Relationships: Build deep, collaborative relationships with world-renowned artists and their teams to fully understand their needs and aspirations. Team Mentorship: Inspire and develop the team via regular meetings with Project Leads, mentoring them to foster a collaborative environment. Trend Analysis: Stay informed about cultural trends and marketing shifts by actively participating in the industry. Performance Reporting: Conduct regular analysis and reporting on campaign performance, identifying key metrics and optimising future strategies accordingly. Who Are You? A genuine music fan with a deep appreciation for the industry. A digital native with a proven track record of success in social media strategy and execution. Strong understanding of social media platforms and their individual cultures (TikTok, Instagram, Threads, X, Facebook, YouTube, Discord, etc.). A seasoned leader with previous management experience, able to mentor and inspire a team. Passionate about funnel marketing and driving real conversions—achieving chart-topping albums and sold-out tours, not just viral videos. Self-motivated and intuitive , capable of navigating a dynamic environment and making sound decisions independently. Highly organised with the ability to manage time effectively while working with a diverse roster. Analytical with a data-informed, creativity-led approach. You must be able to interpret data and apply insights to drive creative strategies. A minimum of 4 years experience in a digital, social, or marketing role within the music industry. What’s in it for You? Competitive Salary: £40,000-45,000 per annum, dependent on experience. Unlimited Annual Leave: with tracking and support to ensure a minimum of 28 days per year. Generous Pension Contributions: 2:1 employer match on pension contributions. Flexible Working Hours: Adapt your work schedule to fit your needs. Hybrid Working: One day in the office per week (East London) with the option to work remotely. Regular Event Invites: to music festivals, gigs and networking opportunities. Vibrant Work Culture: Collaborate with like-minded peers who prioritise creativity and a balanced work-play environment. Overtime Pay: Additional compensation for out-of-hours work, such as when attending an artist content shoot or weekend festival. International Travel: Our artists, labels, and festival partners are global meaning occasional visits abroad – previous work trips have taken us to Iceland, Mainland Europe, USA, Mexico, East Africa, and more. Profit Share Scheme: Eligibility for profit sharing after 3 years at the company. Who Are We? Something Something is the digital native led content strategy studio. We work directly with music artists and cultural brands to tell their stories online. We’re as sensitive to the high frequency of online trends as we are to the tectonic nature of industry-wide shifts. We dare to dive in while others are dipping a toe to test the waters. As we celebrate our third birthday, we continue to bring the same creative energy and innovation that has earned the trust of global superstars and developing artists alike. We are a music company, not a tech company. Worldbuilding and authentic storytelling are our primary metrics of success, not just like counts. We believe digital tools and social media platforms were created to help artists build a world and invite fans in, not to tell them who they should be. If you didn’t skip straight to this section, you’ll have read plenty about our creative and attention-hooking team – we want to see that energy in your application. #J-18808-Ljbffr
Someth_ng Someth_ng – Strategy Lead (London) employer: Synchtank Limited
Contact Detail:
Synchtank Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Someth_ng Someth_ng – Strategy Lead (London)
✨Tip Number 1
Familiarise yourself with the artists and their unique styles that Something Something works with. Understanding their tone and goals will help you demonstrate how your strategies can align with their vision during interviews.
✨Tip Number 2
Stay updated on the latest trends in social media and music marketing. Being able to discuss current trends and how they can be leveraged for artist engagement will show your passion and expertise in the field.
✨Tip Number 3
Network within the music industry, especially with professionals who have experience in social media strategy. Building relationships can provide insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to inform creative strategies in past roles. This will highlight your ability to combine creativity with a data-driven approach, which is crucial for this position.
We think you need these skills to ace Someth_ng Someth_ng – Strategy Lead (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media strategy and the music industry. Use specific examples that demonstrate your ability to turn views into followers and engagement into revenue.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and how it aligns with the company's mission. Mention your understanding of different social media platforms and how you can leverage them to create tailored strategies for artists.
Showcase Your Analytical Skills: Include examples of how you've used data to inform creative strategies in past roles. Highlight any experience you have with performance reporting and optimising campaigns based on key metrics.
Demonstrate Leadership Experience: If you have previous management or mentorship experience, be sure to include this in your application. Discuss how you've inspired teams and fostered a collaborative environment in your past roles.
How to prepare for a job interview at Synchtank Limited
✨Show Your Passion for Music
As a Strategy Lead, it's crucial to demonstrate your genuine love for music. Share your favourite artists and how their strategies resonate with you. This will show that you understand the industry and are invested in its success.
✨Highlight Your Data-Driven Approach
Be prepared to discuss how you've used data to inform your strategies in previous roles. Bring examples of how you've turned insights into actionable plans that led to increased engagement or revenue for artists.
✨Demonstrate Collaborative Spirit
Since the role involves working closely with artists and teams, emphasise your experience in collaboration. Share specific instances where you successfully built relationships and worked together to achieve common goals.
✨Stay Updated on Industry Trends
Show that you're not just knowledgeable about current trends but also proactive in following them. Discuss recent cultural shifts or successful campaigns that have inspired you, and how you would apply similar insights to the role.
