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- Tasks: Lead a dynamic marketing automation team and drive innovative email marketing strategies.
- Company: Join a top global financial services firm with diverse B2C and B2B products.
- Benefits: Enjoy competitive pay, career growth opportunities, and a vibrant work culture.
- Why this job: Be at the forefront of marketing technology and make impactful data-driven decisions.
- Qualifications: Proven experience in leading marketing tech teams and expertise in Adobe products required.
- Other info: Work permit needed for non-passport holders; apply through the 'Apply now' button.
The predicted salary is between 43200 - 72000 £ per year.
Our client is a leading global financial services company with a broad range of successful products covering both B2C and B2B markets. They are hiring a London based Head of Marketing Automation which is a key role in their marketing senior leadership team.
Key Responsibilities:
- Build a high performing marketing technology and transformation team focused on Adobe products.
- Lead the development of new capabilities.
- Drive email marketing operations through the Adobe Marketo system.
- Manage marketing workflow.
- Lead marketing analytics and insights generation to inform data-driven decision making.
- Establish KPIs and performance metrics.
- Develop reporting and analytics frameworks to track performance.
- Prioritise spend and improve ROI.
- Oversee marketing procurement and agency management.
Qualifications:
- The successful candidate will possess a proven background in leading and scaling marketing technology teams in global organisations.
- Extensive experience of Adobe products and ideally Salesforce and Medallia.
- Exceptional interpersonal and leadership skills.
- A strong understanding of data analytics best practices.
- The ability to optimise marketing spend and manage budgets.
- Build strong relationships with stakeholders across all levels.
Possible industry backgrounds could include financial services, retail, telco and leisure/travel. Exposure to a regulated environment is desirable.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.
Head of Marketing Automation – Global Financial Services employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Automation – Global Financial Services
✨Tip Number 1
Familiarise yourself with Adobe products, especially Marketo, as this role heavily focuses on them. Consider taking online courses or certifications to demonstrate your expertise and commitment to mastering these tools.
✨Tip Number 2
Network with professionals in the financial services sector who have experience in marketing automation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and challenges in the field.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and managed high-performing teams in the past. Be ready to share specific examples of how you’ve driven results through marketing technology.
✨Tip Number 4
Understand the importance of data analytics in marketing decision-making. Brush up on your skills in generating insights from data and be prepared to discuss how you’ve used analytics to optimise marketing spend and improve ROI in previous roles.
We think you need these skills to ace Head of Marketing Automation – Global Financial Services
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Head of Marketing Automation position. Tailor your application to highlight relevant experience in marketing technology and team leadership.
Highlight Relevant Experience: In your CV and cover letter, emphasise your background in leading marketing technology teams, particularly with Adobe products. Mention any specific achievements that demonstrate your ability to drive email marketing operations and manage budgets effectively.
Showcase Leadership Skills: Since this role is part of the senior leadership team, it's crucial to showcase your interpersonal and leadership skills. Provide examples of how you've built high-performing teams and fostered strong relationships with stakeholders in previous roles.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the position but also explain why you're a perfect fit. Discuss your understanding of data analytics best practices and how you can contribute to improving ROI and performance metrics for the company.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Leadership Skills
As a Head of Marketing Automation, you'll need to demonstrate your ability to lead and build high-performing teams. Prepare examples from your past experiences where you've successfully managed teams, driven transformation, or implemented new capabilities.
✨Familiarise Yourself with Adobe Products
Since the role focuses on Adobe products, especially Marketo, make sure you have a solid understanding of these tools. Be ready to discuss how you've used them in previous roles and how you can leverage them to drive email marketing operations.
✨Prepare for Data-Driven Discussions
The role requires a strong understanding of data analytics and performance metrics. Brush up on your knowledge of KPIs and be prepared to discuss how you've used data to inform decision-making and optimise marketing spend in the past.
✨Understand the Financial Services Landscape
Given that the company operates in the financial services sector, it’s beneficial to have insights into this industry. Research current trends, challenges, and regulations in financial services to show your awareness and readiness to tackle industry-specific issues.
