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For Companies At a Glance
- Tasks: Drive sales of myopia management products and build strong partnerships with optical retailers.
- Company: Join a leading global manufacturer of contact lenses, known for innovation and quality.
- Benefits: Enjoy competitive pay, flexible working, medical insurance, gym discounts, and more perks.
- Why this job: Be part of a dynamic team making a real impact in eye care and customer relationships.
- Qualifications: Expertise in business development, myopia management, and strong communication skills required.
- Other info: Field-based role with remote work options and occasional international travel.
The predicted salary is between 48000 - 72000 £ per year.
We have an exciting opportunity to join a dynamic team as a Senior Business Development Manager - Myopia Management for a leading global manufacturer of contact lenses. You will be responsible for successfully selling the Myopia portfolio into optical retailers, including Key Accounts, within a defined territory. Your role involves supporting and collaborating with Owners, Practice & Store Managers, Eye Care Practitioners (ECPs), and front-of-house colleagues to establish the Myopia category and drive sales. You will partner with CV customer business teams, NAMs, KAMs, RSMs, Marketing & Professional Affairs to develop and implement customer-specific myopia business plans.
Essential Functions & Responsibilities
- Drive activation and adoption of myopia management products within targeted accounts to meet sales objectives and call levels.
- Build and maintain strong partnerships with CV customer business teams to execute joint business plans for myopia category growth, working with regional managers to deliver MiSight activation.
- Collaborate closely with BDMs on target accounts to ensure a seamless customer experience.
- Develop and sustain relationships with peers, sales teams, leadership, and support teams to support customer objectives.
- Build clinical knowledge of myopia management products, including MiSight 1 day contact lenses and competitors.
- Serve as the primary myopia contact for assigned customers, helping them implement myopia management strategies to achieve sales targets and KPIs.
- Interpret clinical studies and market data to enhance credibility and influence the sales process.
- Demonstrate strong selling, business, presentation, and communication skills to influence customer decisions.
- Organize and deliver regional and store-level training programs on myopia management and MiSight products.
- Train regional sales teams on new initiatives and information related to myopia management.
Customer Interaction:
- Understand each customer's business, develop action plans, lead marketing initiatives, and utilize CV value-added services to grow the business.
- Represent CV at seminars, exhibitions, and meetings as needed.
Skills and Experience
The ideal candidate will possess expert-level customer relationship skills, business development, myopia management and contact lens knowledge, and sales expertise. Must be able to communicate complex clinical concepts effectively and manage a large geographical area. Additional requirements include:
- Enthusiasm and support for CVI initiatives
- Strong communication of clinical data
- Results-driven, entrepreneurial, resilient
- Effective decision-making abilities
- Proficiency in delivering training and presentations
- Intermediate to advanced skills in Microsoft Office and Salesforce
- Valid full driving license
What We Offer
At CooperVision, we provide competitive compensation and a comprehensive benefits package, including bonus, company car, medical insurance, holiday entitlement, pension, healthcare, life assurance, flexible working, gym discounts, learning opportunities, wellness platform, free eye tests, and contact lens schemes.
Travel
Field-based role requiring frequent travel across the territory. Occasional international travel. Representation at exhibitions and seminars, including evenings and weekends. Remote work environment with a home office setup.
Senior Business Development Manager - Myopia Management - Midlands, South employer: National Society for Black Engineers
Contact Detail:
National Society for Black Engineers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager - Myopia Management - Midlands, South
✨Tip Number 1
Familiarise yourself with the latest trends and developments in myopia management. Understanding the clinical aspects and benefits of products like MiSight will not only boost your confidence but also help you engage effectively with Eye Care Practitioners and retailers.
✨Tip Number 2
Network with professionals in the optical industry, especially those involved in myopia management. Attend relevant seminars and exhibitions to build relationships and gain insights that can give you an edge during interviews.
✨Tip Number 3
Prepare to discuss specific strategies for driving sales and adoption of myopia management products. Think about how you would approach building partnerships with key accounts and what innovative ideas you could bring to the table.
✨Tip Number 4
Showcase your ability to deliver training and presentations effectively. Be ready to provide examples of how you've successfully trained teams or clients in the past, as this is a crucial part of the role.
We think you need these skills to ace Senior Business Development Manager - Myopia Management - Midlands, South
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in the optical or healthcare sectors. Emphasise your skills in relationship management and sales, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that specifically addresses the responsibilities outlined in the job description. Mention your understanding of myopia management and how your previous experiences align with the company's goals.
Showcase Your Achievements: In your application, include quantifiable achievements from your past roles. For example, mention any sales targets you exceeded or successful training programmes you implemented, as this demonstrates your capability to drive results.
Prepare for Potential Questions: Anticipate questions related to myopia management and your approach to building customer relationships. Be ready to discuss how you would implement strategies to achieve sales targets and KPIs in your application or interview.
How to prepare for a job interview at National Society for Black Engineers
✨Know Your Myopia Management Products
Familiarise yourself with the Myopia portfolio, especially MiSight 1 day contact lenses. Be prepared to discuss their benefits and how they compare to competitors' products, as this will demonstrate your expertise and credibility.
✨Showcase Your Relationship-Building Skills
Highlight your experience in building strong partnerships with various stakeholders, such as optical retailers and Eye Care Practitioners. Share specific examples of how you've successfully collaborated to drive sales and enhance customer experiences.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and decision-making skills. Prepare scenarios where you had to develop action plans or lead marketing initiatives, showcasing your results-driven approach and resilience.
✨Demonstrate Your Training and Presentation Skills
Since the role involves delivering training programs, be ready to discuss your experience in this area. Consider preparing a brief presentation on a relevant topic to showcase your ability to communicate complex clinical concepts effectively.
