Business Development Manager - Agency Accounts

Business Development Manager – Agency Accounts

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world\’s most influential creative, technology, and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa\’s international reach, we\’re shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100, ranked #3 in Glassdoor\’s Best Places to Work 2025 UK list.

The LIONS Division showcases global best practices in creativity, effective marketing through Contagious, LIONS, and WARC. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.

We provide a suite of solutions that connect, inform, and unlock potential for people and businesses, covering events, intelligence, training, and advisory services. Our five-day Festival in Cannes, France, is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

As Business Development Manager, you will:

• Focus exclusively on agency clients, building a robust pipeline
• Source and prospect new opportunities within the agency landscape
• Qualify leads and present our e-learning solutions effectively
• Adhere to established processes and meet monthly targets
• Promote our entire e-learning portfolio, with emphasis on our flagship Cannes Lions Creative MBA

You will be responsible for the growth and retention of key agency accounts, reporting directly to the LIONS Learning Head of Commercial.

Key Responsibilities

• Revenue Growth: Achieve personal revenue targets through consistent activity and pipeline development.
• Client Retention: Establish and maintain strong client relationships to enhance loyalty, minimize attrition, and drive repeat business. Success metric: 85%+ completion rate.
• Performance Metrics: Deliver accurate forecasting of prospects and opportunities through to closure for yourself and your team.
• Stakeholder Management: Cultivate robust relationships with internal and external stakeholders, including senior management and industry experts, to align objectives and drive success.

This role may encompass additional responsibilities as our organization evolves.

Ideal Candidate Profile

• Process-oriented with adaptability to dynamic environments
• Personable, with strong relationship-building skills
• Committed to fairness and inclusivity
• Adept at identifying strategic partnerships across the market

Required Qualifications and Skills

• Comprehensive understanding of valuable and engaging course content
• Proven track record in achieving sales targets, preferably in e-learning
• Experience working with or for agencies
• Expertise in consultative selling with a solution-focused approach
• Strong persuasive skills and executive presence
• Excellent verbal and written communication abilities
• Proficiency in identifying and developing new business opportunities
• Capability to collaborate effectively across global time zones
• Adaptability to thrive in fast-paced work environments
• Experience in engaging with senior management, business leads, stakeholders, and industry experts

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: Colleagues rate us highly for the flexibility and trust they receive, with most balancing time in the office with remote work.
• Great community: A welcoming culture with in-person and online social events, charity days, and active diversity and inclusion networks.
• Broader impact: Up to four days per year to volunteer, with charity match funding available.
• Career opportunity: Develop your career with bespoke training, mentoring, and access to courses on LinkedIn Learning. We support internal job moves.
• Time off: 25 days annual leave, rising to 27 after two years, plus a birthday leave and flexible remote work options.
• A range of personal benefits, plus company-funded private medical cover.
• A ShareMatch scheme to become an Informa shareholder.
• Strong wellbeing support through EAP, mental health first aiders, health subsidies, and more.
• Recognition programs for great work.
• Opportunity to collaborate globally within our international teams.

We value energy and ambition, welcoming colleagues eager to contribute and make things happen. If you meet most of the skills and experience listed, we encourage your application.

At Informa, we promote inclusive environments where all backgrounds are welcomed. We are an Equal Opportunities Employer, making decisions based on qualifications and merit, without discrimination. For more information, ask us or visit our website.

See how Informa handles your personal data when you apply for a job here.

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