CRM Junior Developer

Job Title: CRM Junior Developer

Direct Team: Global Email

Wider Team: Global CRM

Reports into: Senior Email Marketing Manager, Global

Key Responsibilities:

1. Email Campaign Development:

• Design, build, test email templates
• Ensure all emails are responsive and function across various email clients
• Incorporate personalised content and product recommendations as we look to enhance our email automation programme in parallel with our usual regular and brand campaigns.

2. Testing & Optimisation:

• Conduct rigorous email testing for deliverability, rendering, and responsiveness on different devices and platforms.
• Support with A/B test email subject lines, CTAs, designs, and copy to improve engagement and conversion rates.
• Troubleshoot any issues related to email performance or display across different clients.

3. Multi-channel Campaign Development:

• Set up multi-channel campaigns using our email service provider across the entire customer lifecycle; from database signups/ the welcome series, promotional/transactional emails, post purchase comms, automations (basket/browse abandonment) through to re-engaging with ‘lapsed’ consumers to re-engage.
• Ensure that email lists are regularly updated / segmented appropriately for targeted campaigns.

4. Collaboration & Co-ordination:

• Work closely with Email team regional owners to develop email campaigns that align with marketing objectives.
• Support Clienteling team to support with program builds for campaign outreaches
• Support Paid Media team to support with building in paid audience targeting within programs
• Coordinate with the CRM / database teams to ensure correct audience segmentation and data accuracy for each campaign.

5. Performance Tracking & Reporting:

• Ad-hoc monitoring of key email metrics, including open rates, click-through rates, bounce rates, and unsubscribe rates.

Key Qualifications:

• Keen to take on a new exciting role in one of the best luxury retailers in the world.
• Advantageous experience in an email / multi-channel delivery role building campaigns from within an eps either using templates or html coding.
• Technical Skills: Knowledge of using an email service provider such as Emarsys
• Advantageous html skills.
• Ideally knowledge of implementing A/B tests, optimising channel performance metrics.
• Fast-paced and methodical mindset to turn campaign builds around accurately and quickly.
• Happy to work predominantly on their own, with the support of a small immediate team.

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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V