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- Tasks: Lead marketing strategies and drive demand for innovative digital solutions.
- Company: Join a cutting-edge tech company transforming the leisure and hospitality industries.
- Benefits: Enjoy a full-time role with growth potential in a thriving sector.
- Why this job: Make a real impact on marketing strategy and client success while working closely with the CEO.
- Qualifications: Experience in B2B marketing, strategic planning, and exceptional communication skills required.
- Other info: Opportunity to attend industry events and become a product expert.
The predicted salary is between 28800 - 42000 £ per year.
Are you a marketing executive looking for an exciting new challenge? We are working with a digital web & technology company that develops digital solutions for the Attractions, Leisure, and Hospitality industries. They are seeking a talented and results-driven Marketing Manager to drive awareness and demand for their products, particularly their flagship solution, across target sectors.
In this role, you will work closely with the Owner/CEO to not only generate leads but also play a key role in converting them into long-term, profitable clients. This is a fantastic opportunity for a marketing professional with a passion for strategy, innovation, and impactful execution.
Key Responsibilities:- Develop and implement an annual marketing plan, with a primary focus on the flagship product.
- Execute demand-generation activities through digital, social media, advertising, PR, and face-to-face channels, aiming to secure approximately 30 new clients annually.
- Analyse target segments across the leisure and hospitality sectors, crafting strategies to maximise ROI and secure long-term competitive advantage.
- Identify and attend key trade shows within the industry, ensuring high returns from investments in networking and brand visibility.
- Become a product expert, supporting the CEO in sales conversions and eventually leading negotiations with medium and smaller client leads.
- Monitor competitor activities and conduct market research to guide product development, ensuring the company remains a leader in the space.
- Proven experience in B2B marketing, preferably within the technology or leisure/hospitality sectors.
- Experience of strategic planning, campaign execution, and lead generation.
- Exceptional communication skills with the ability to represent the company at industry events.
- Proactive, data-driven, and results-focused, with a keen understanding of competitive positioning.
- Experience in client negotiation and sales support is highly desirable.
This is an opportunity to join an innovative company poised for growth in a thriving industry. You'll play a key role in shaping their marketing strategy, driving product awareness, and making a direct impact on their success.
How to Apply:If you're a marketing professional with a flair for innovation and a track record of driving results, we'd love to hear from you. Apply today to take the next step in your career.
Marketing Manager/Executive employer: Spectrum IT Recruitment
Contact Detail:
Spectrum IT Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager/Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the technology and hospitality sectors. This knowledge will help you speak confidently about how you can drive awareness and demand for the company's flagship product.
✨Tip Number 2
Network with professionals in the leisure and hospitality industries by attending relevant trade shows and events. Building these connections can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that resulted in successful lead generation and client conversion. Highlighting your data-driven approach will resonate well with the hiring team.
✨Tip Number 4
Research the company’s competitors and be ready to share your thoughts on their marketing strategies. Demonstrating your understanding of the competitive landscape will show that you're proactive and well-prepared for the role.
We think you need these skills to ace Marketing Manager/Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the technology or leisure/hospitality sectors. Use specific examples of past campaigns and results to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and innovation. Mention how your strategic planning and lead generation experience aligns with the company's goals, particularly in driving awareness for their flagship product.
Showcase Communication Skills: In your application, emphasise your exceptional communication skills. Provide examples of how you've represented previous employers at industry events or trade shows, as this is crucial for the role.
Highlight Data-Driven Achievements: Include specific metrics and data-driven results from your previous roles. This could be the number of leads generated, successful campaigns executed, or ROI achieved, which will resonate well with the company's focus on results.
How to prepare for a job interview at Spectrum IT Recruitment
✨Know Your Product Inside Out
As a Marketing Manager, you'll need to be a product expert. Make sure you understand the flagship solution thoroughly, including its features, benefits, and how it stands out from competitors. This knowledge will help you answer questions confidently and demonstrate your ability to support the CEO in sales conversions.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience with strategic planning and campaign execution. Be ready to share specific examples of how you've developed marketing plans that have successfully generated leads and maximised ROI in previous roles, especially within the technology or leisure/hospitality sectors.
✨Demonstrate Your Communication Skills
Exceptional communication is key for this role. Practice articulating your thoughts clearly and concisely. You may also want to prepare for potential scenarios where you might need to represent the company at industry events, so think about how you would engage with potential clients and stakeholders.
✨Research the Company and Industry Trends
Before the interview, take time to research the company and its position within the digital solutions market for attractions, leisure, and hospitality. Understanding current industry trends and competitor activities will not only impress your interviewers but also allow you to ask insightful questions during the interview.
