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- Tasks: Manage and optimise PPC, Shopping, Display, and Paid Social channels for customer acquisition.
- Company: Join an award-winning retail company with a niche UK and international reach.
- Benefits: Enjoy free breakfast, gym membership, pension, parking, and more perks!
- Why this job: This role offers strategic impact in a dynamic environment with growth opportunities.
- Qualifications: Experience in Paid Media Management, especially in eCommerce, is essential.
- Other info: Ideal for a Senior Digital Marketing professional seeking career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Location: Near Brighton and Haywards Heath
Working Arrangement: 1 day from home, 4 days office based
We are looking for a retail performance focused Paid Media Manager with experience in managing and optimising PPC, Shopping, Display and Paid Social Channels to drive new customer acquisition. Our client has a niche UK and international reach, and it's an exciting time to join this award-winning company. This is a strategic yet hands-on role covering all Paid Performance.
Responsibilities for this Paid Media Manager job include:
- Create, deliver and manage the digital strategy, campaign plans, and reporting on all Paid Media performance.
- Manage all company brands, across all paid media channels and ensuring CPA and ROAS targets are met.
- Deliver Digital Marketing elements of the Customer acquisition and CRM strategy.
- Manage the budget setting for digital expenditure, tracking and forecasting.
- Manage and optimise product feeds for Shopping and Paid Social Ads.
- Work with wider marketing CRM, SEO and eCommerce teams, ensuring optimised customer journeys and conversion.
- Provide accurate, timely and insightful Reporting and Analysis on performance on Digital Marketing Channels.
For this Paid Media Manager job you will need:
- Experience of working as a Paid Media Manager or Digital Marketing role with PPC and Paid Social as a focus, for a Retail eCommerce brand or agency side.
- Proven skills and advanced knowledge of all forms of Paid Media, including PPC, Paid Social, Shopping ads, Display and Paid Search.
- Hands-on management of £multi-million budgets.
- Strong eCommerce knowledge and understanding of UK and International audiences.
- Strong knowledge and experience of all Google Ad programs, especially Google Analytics.
- Skills in people management and/or team mentoring.
This could be a great opportunity for a Senior Digital Marketing or Paid Media Executive looking for a step up!
Benefits include:
- Free breakfast/snacks
- Free gym membership
- Pension
- Free parking
- Many more
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Analyst, Advertising, and Marketing
Industries: Retail Apparel and Fashion, Retail, and Wellness and Fitness Services
PPC Manager employer: Talent Hub®
Contact Detail:
Talent Hub® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media and engage with their content to stay updated. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in retail eCommerce. Attend relevant events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising PPC and Paid Social channels. Be ready to share metrics that demonstrate your success in meeting CPA and ROAS targets.
✨Tip Number 4
Research the company’s current digital marketing strategies and be prepared to suggest improvements or new ideas during your interview. Showing that you’ve done your homework can set you apart from other candidates.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, Shopping, Display, and Paid Social channels. Use specific metrics to demonstrate your success in managing budgets and achieving CPA and ROAS targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and retail performance. Mention your hands-on experience with multi-million pound budgets and how you can contribute to the company's customer acquisition strategy.
Showcase Your Analytical Skills: Emphasise your proficiency in Google Ad programs and Google Analytics. Provide examples of how you've used data analysis to optimise campaigns and improve performance in previous roles.
Highlight Team Collaboration: Discuss your experience working with cross-functional teams, such as CRM, SEO, and eCommerce. Illustrate how your collaborative approach has led to successful marketing strategies and improved customer journeys.
How to prepare for a job interview at Talent Hub®
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with PPC campaigns. Highlight specific examples where you've successfully managed budgets and optimised performance, particularly in retail eCommerce.
✨Understand the Company’s Digital Strategy
Research the company's current digital marketing strategies and be ready to suggest how you can enhance their PPC and Paid Media efforts. This shows initiative and a genuine interest in their business.
✨Demonstrate Analytical Skills
Since reporting and analysis are key responsibilities, come equipped with examples of how you've used data to drive decisions. Discuss tools like Google Analytics and how you've leveraged insights to improve campaign performance.
✨Prepare for Team Collaboration Questions
Given the role's emphasis on working with various teams, think of examples that showcase your ability to collaborate effectively. Be ready to discuss how you've worked with CRM, SEO, and eCommerce teams in the past.
