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- Tasks: Join our team to analyse data and develop targeted audience strategies for top brands.
- Company: Annalect EMEA is a leader in marketing insights, dedicated to diversity and employee well-being.
- Benefits: Enjoy flexible working, generous holidays, health insurance, and a supportive work environment.
- Why this job: Be part of a dynamic team that values curiosity and innovation in audience insights.
- Qualifications: Ideal candidates are data-savvy, familiar with digital tools, and eager to learn.
- Other info: We embrace diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 28800 - 42000 £ per year.
About the Role:
Developing the audiences based on all the platforms and data available by interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets. Providing the information required to enable the definition of targetable audience groups from the initial segment definitions and insights. Manage the development of global audience catalogue for client brands. Manage the audience creation process. This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech - we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry's most robust dataset in Omnicom's proprietary platform - Omni. We're looking for curious colleagues, who enjoy learning more about data, insights tools, and meeting the ever-changing needs of the industry.
Key Responsibilities:
- Insight development and curation to support audience development and validate targeting
- Development and maintenance of audience catalogue for client brands
- Audience development, activation, including testing of audience implementation and troubleshooting
- Provide guidelines and best practices to local market planning and activation teams to implement defined audience segments
- Optimise segments to maximize performance and track campaign progress
- Programme effectiveness, ensure cross-market pollination of best practices
- Continual development, roadmap of audience development
- Potential data evaluations, retro tests to validate new data prior to live campaigns
- Suitable collaboration tool with ticketing system (such as Jira)
Nice to Haves:
- Present data and insights in a meaningful and impactful way for planners and strategy partners to understand
- Able to define and create addressable audiences from various data sources and insights for digital campaign activation
- Familiar with digital tracking technologies (ad servers, DSPs, DMPs)
- Hands-on experience with DSPs, ad & data platforms, DCR and CDP
- Experience using website analytics packages (GA, Adobe Stack)
- Familiar with statistical methodologies such as; Data preparation, Exploratory data analysis / insight creation, Predictive models, Stratification / sample weighting, Clustering / segmentations
- Experience with big data (e.g. cookie logs) and cloud technologies - AWS, Redshift, S3, Hadoop, Starburst is preferred
- Ability to read and modify code in the following languages: JavaScript, SQL, R is preferred
- Experience with project management tools such as Jira and Hive
- Excellent on Excel, Word and PowerPoint
About the Annalect EMEA:
Flexible Working: We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate. We believe flexible & hybrid working can increase individual motivation, improve performance and productivity, and reduce stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Employee Benefits: We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.
Diversity: At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different. We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment that will lead to everyone viewing the world, our work and each other with fresh eyes. We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.
Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.
Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Audience Manager employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Manager
✨Tip Number 1
Familiarise yourself with the tools and technologies mentioned in the job description, such as DSPs, DMPs, and website analytics packages like Google Analytics. Being able to discuss your hands-on experience with these tools during the interview will demonstrate your readiness for the role.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to derive insights in previous roles. Be ready to discuss specific projects where you developed audience segments or optimised campaigns based on data analysis.
✨Tip Number 3
Network with professionals in the marketing and advertising sector, especially those who work with audience insights. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss your approach to collaboration and communication, particularly in a team setting. Since this role involves working closely with local market planning teams, demonstrating your ability to share insights and best practices effectively will be crucial.
We think you need these skills to ace Audience Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Audience Manager position. Tailor your application to highlight relevant experience in audience development, data analysis, and marketing strategies.
Highlight Relevant Skills: In your CV and cover letter, emphasise your skills related to data analysis, digital tracking technologies, and project management tools like Jira. Mention any hands-on experience with DSPs and analytics packages, as these are crucial for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for audience insights and how your background aligns with the company's goals. Be specific about how your previous experiences can contribute to the team and the company’s success.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is essential for a managerial role.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Data Skills
As an Audience Manager, you'll be working with various data sources. Be prepared to discuss your experience with data analysis tools and methodologies, such as SQL or R. Highlight any specific projects where you've successfully derived insights from data.
✨Understand the Role of Audience Development
Familiarise yourself with the audience creation process and how it impacts marketing strategies. Be ready to explain how you would approach developing targetable audience groups based on insights and data.
✨Demonstrate Collaboration Experience
This role involves working closely with local market teams. Share examples of how you've collaborated in previous roles, particularly in optimising audience segments or implementing best practices across teams.
✨Prepare for Technical Questions
Expect questions about digital tracking technologies and project management tools like Jira. Brush up on your knowledge of these platforms and be ready to discuss how you've used them in past projects.
