Digital Performance Manager

Job Title: Digital Performance Manager Location: Camden (Hybrid – 2 days from home, 3 in the office) Reporting to: Head of Ecommerce Salary: £50,000 – £60,000 About Us: Damson Madder was born out of a desire to make exciting designs, responsibly. It is run by a small, proudly female-led team from our studio in Camden, North London; where the brand was created in 2020, and is still based. Join us to be part of a dynamic, collaborative and passionate team where your skills and ideas will make a real impact. About the Role: We are seeking a highly skilled and motivated Digital Performance Manager to join our dynamic team. The ideal candidate will have extensive experience managing paid media campaigns across Google Ads, Meta Ads, Pinterest, TikTok, and YouTube, with a strong understanding of SEO best practices and affiliate marketing. You’ll work closely with our ecommerce and marketing teams to ensure seamless execution of campaigns and contribute to the growth of our business. Key Responsibilities: Paid Media Management : Build and execute paid media strategies across Google Ads, Meta Ads, Pinterest, TikTok, and YouTube, ensuring alignment with wider business goals. Budget Management : Manage the digital marketing budget, ensuring cost-efficient spend and forecasting to drive profitable growth. Agency Collaboration & Management : Manage relationships with digital ad, SEO, and affiliate marketing agencies to ensure top performance. SEO Strategy : Collaborate with the ecommerce team to ensure SEO best practices are consistently implemented. Creative Briefing : Oversee creative strategy for paid channels, working closely with the Brand Marketing Team to brief and optimise creative assets; ensuring consistency in brand messaging and visual identity across all digital channels. Cross-functional Collaboration : Liaise with internal marketing and ecommerce teams to support product launches and other strategic initiatives. Growth Projects : Identify opportunities for business growth through innovative paid channel strategies. Performance Reporting : Deliver regular performance reports, analysing results and making data-driven recommendations for improvement.(Focusing on key performance metrics, including ROAS, CPA, CAC, and other KPIs, ensuring campaigns meet profitability and growth targets.) Qualifications & Skills: Extensive experience with Google Ads, Meta Ads, Pinterest, TikTok, and YouTube. Proven expertise in managing large digital ad budgets. Knowledge of SEO best practices Experience with affiliate marketing and managing agency relationships. Experience with Foshpa is a bonus. Strategic thinker with the ability to devise and implement effective paid media strategies. Strong analytical skills and experience with performance reporting. Excellent communication and collaboration skills. The Ideal Candidate A minimum of 3 years’ experience in a similar role. Proven track record of optimising campaigns to drive growth, revenue, and improved ROI. Strong budgeting and forecasting skills, with the ability to allocate spend efficiently. A team-oriented individual who collaborates effectively with cross-functional teams. Experience in fashion, beauty or lifestyle is essential. What We Offer: A creative and fun environment to work and learn in. A supportive and uplifting company culture. Competitive salary. Hybrid working arrangements (2 days from home, 3 in the office). Generous staff discount. Company bonus scheme. Dog-friendly office environment.