Marketing Manager

Marketing Manager

TipTopJob City Of Westminster, England, United Kingdom

We are working with a leading private education group based in London that is expanding its international footprint with the launch of several new schools across Europe. Backed by a proven educational track record and a strong brand heritage, this project marks a significant moment in the groups global growth.

This role is based in central London with European travel.

Key Responsibilities

• Lead the development of a compelling brand strategy tailored to international audiences, aligned with the organisations educational values.
• Ensure a consistent brand presence across all touchpoints, digital, print, experiential, and in:person.
• Build a long:term content plan across social media, digital platforms, and video, with messaging tailored to the European education market.
• Coordinate storytelling and brand campaigns that introduce key personnel, highlight educational philosophy, and build anticipation ahead of launch.
• Develop and lead multi:channel marketing campaigns to build brand awareness, drive enrolments, and establish credibility in new markets.
• Collaborate with creative and media partners to produce content suited for digital, social, print, and press channels.
• Support the production of marketing materials, including prospectuses, short:form video, and school:related collateral.
• Oversee the planning and delivery of several major launch events, including VIP stakeholder functions and parent engagement events.
• Coordinate event logistics and experience design, ensuring brand alignment across venues, content, and guest experience.
• Establish partnerships with local organisations and communities to support visibility and outreach.
• Collaborate with admissions and senior leadership to ensure messaging is consistent and aligned with recruitment goals.
• Track campaign performance, oversee budgets, and drive continuous improvement through data:led decision making.