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For Companies At a Glance
- Tasks: Lead audience strategies and deliver data-driven insights for clients.
- Company: Join Digitas, a leader in global marketing, making positive impacts through innovative connections.
- Benefits: Enjoy remote work options, reflection days, and family-friendly policies.
- Why this job: Be at the forefront of audience-first marketing, enhancing media performance and customer engagement.
- Qualifications: Media fluency and expertise in audience strategy and data activation are essential.
- Other info: Hybrid working model with additional perks like agency discounts and a birthday day off.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At Digitas, we harness the power of connection to make a positive impact every day. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways. We are making a positive impact with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Overview
We’re hiring for an Associate Director! In this role, you will play a crucial part in driving client relationships and delivering data-led insights for a new client. You’ll be at the forefront of audience-first activation, leading the journey from insight to activation and measurement of audiences. This directly supports our mission to place audience-centric marketing at the core of everything we do to enhance media performance, improve customer engagement, and increase revenue.
Responsibilities
- Develop and execute comprehensive audience strategies, including segmentation, targeting, and personalisation.
- Monitor campaign performance metrics and optimise strategies using data-driven insights.
- Partner with other Publicis agencies to integrate enriched data into audience workflows for high-quality insights and activation.
- Drive forward audience strategy using capabilities such as Data Clean Rooms, CDPs, and DMPs.
- Lead audience enrichment by identifying data gaps and implementing solutions.
- Collaborate with analytics, marketing, and product teams to align strategies with business goals.
- Support post-campaign analysis and QBRs, focusing on impact and insights.
- Proactively identify and lead analysis on key topics to generate new actionable insight.
- Contribute to test and learn activities, providing strategic recommendations.
Qualifications
- Must be media fluent with a strong understanding of audience strategy and 1st party data activation.
- Expertise in Data Clean Rooms, CDP, GA4, and Adobe Analytics is essential.
- Ability to drive holistic strategies across creative and media.
- Proficiency in audience and market insights (GWI & TGI) is required; experience with Epsilon is a bonus.
- Experience in audience strategy across all marketing channels, both paid and owned.
- Excellent communication skills with the ability to build trusting relationships and lead multiple projects independently.
- Familiarity with BI tools (Looker, PowerBI) is a bonus.
Additional information
Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Contact Detail:
Digitas UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Associate Director
✨Tip Number 1
Familiarise yourself with the latest trends in audience strategy and data activation. Understanding how Data Clean Rooms, CDPs, and DMPs work will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the analytics and marketing fields. Engaging with industry experts can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data-driven insights to optimise campaigns in the past. Being able to articulate your experience with tools like GA4 and Adobe Analytics will demonstrate your expertise.
✨Tip Number 4
Showcase your communication skills by practising how to explain complex data concepts in simple terms. This is crucial for building relationships with clients and collaborating with cross-functional teams.
We think you need these skills to ace Analytics Associate Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Associate Director position at Digitas. Tailor your application to highlight relevant experience in audience strategy and data activation.
Craft a Compelling CV: Your CV should clearly showcase your expertise in Data Clean Rooms, CDPs, and analytics tools like GA4 and Adobe Analytics. Use specific examples of past projects where you've successfully driven audience strategies and optimised campaign performance.
Write a Strong Cover Letter: In your cover letter, express your passion for audience-centric marketing and how your skills align with Digitas's mission. Mention any experience collaborating with cross-functional teams and your ability to generate actionable insights from data.
Highlight Relevant Skills: Make sure to emphasise your media fluency and understanding of audience insights. If you have experience with BI tools like Looker or PowerBI, mention this as it could set you apart from other candidates.
How to prepare for a job interview at Digitas UK
✨Showcase Your Data Expertise
As an Analytics Associate Director, you'll need to demonstrate your proficiency in data analysis tools like GA4 and Adobe Analytics. Be prepared to discuss specific projects where you've successfully used these tools to drive audience strategies and optimise campaign performance.
✨Understand Audience-Centric Marketing
Digitas places a strong emphasis on audience-first activation. Make sure you can articulate how you've developed and executed audience strategies in the past, including segmentation and targeting. Highlight any experience with Data Clean Rooms or CDPs to show your familiarity with the latest technologies.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so be ready to discuss how you've partnered with different teams, such as marketing and product, to align strategies with business goals. Share examples of successful collaborations that led to impactful insights or campaign results.
✨Demonstrate Strong Communication Skills
Excellent communication is crucial for building trusting relationships with clients and team members. Practice articulating your thoughts clearly and confidently, and prepare to discuss how you've effectively communicated complex data insights to non-technical stakeholders in previous roles.
