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- Tasks: Lead Zencargo's content strategy, ensuring impactful messaging across all channels.
- Company: Join Zencargo, a dynamic player in the logistics industry, shaping customer experiences.
- Benefits: Enjoy a permanent role in London with opportunities for creativity and growth.
- Why this job: Make a real impact on brand identity and customer engagement in a fast-paced environment.
- Qualifications: Proven experience in content strategy, leadership, and cross-functional collaboration required.
- Other info: Manage a budget and deliver a flagship content campaign annually.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.
Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership. This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.
Key Responsibilities- Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
- Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
- Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
- Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
- Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
- Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
- Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
- Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
- Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
- Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
- Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.
- Work in close partnership with a Content Manager to deliver key initiatives across the website, case studies, video, and crisis communications—ensuring strategic alignment and high-quality execution.
- Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
- Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
- Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
- Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
- Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
- Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
- Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
- Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.
- Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
- SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
- Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
- Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
- Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
- Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities.
Head of Content, Marketing employer: Zencargo
Contact Detail:
Zencargo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content, Marketing
✨Tip Number 1
Familiarise yourself with Zencargo's brand voice and content style. Understanding their existing messaging will help you align your ideas with their vision, showcasing your ability to enhance their brand identity.
✨Tip Number 2
Demonstrate your knowledge of SEO and content strategy by preparing examples of successful campaigns you've led in the past. This will highlight your analytical mindset and ability to drive measurable impact.
✨Tip Number 3
Showcase your cross-functional collaboration skills by discussing how you've worked with different teams in previous roles. This will illustrate your capability to partner effectively across departments, which is crucial for this position.
✨Tip Number 4
Stay updated on the latest trends in supply chain and logistics. Being knowledgeable about industry challenges will allow you to create relevant and credible content that resonates with Zencargo's audience.
We think you need these skills to ace Head of Content, Marketing
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and skills required for the Head of Content position. Tailor your application to highlight how your experience aligns with Zencargo's needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your strategic vision and leadership qualities. Use specific examples from your past experiences that demonstrate your ability to drive content strategy and collaborate cross-functionally.
Showcase Your Writing Skills: Since this role requires exceptional writing and editing abilities, include samples of your work or links to published content. Highlight your experience in creating compelling narratives that resonate with diverse audiences.
Highlight Analytical Mindset: Emphasise your analytical skills by discussing how you've used performance data to refine content strategies in previous roles. Mention any tools you are proficient in, such as Google Analytics or SEMrush, to showcase your technical expertise.
How to prepare for a job interview at Zencargo
✨Showcase Your Strategic Vision
As the Head of Content, you'll need to demonstrate your ability to shape and execute a long-term content strategy. Prepare examples of how you've successfully aligned content with business goals in previous roles.
✨Highlight Cross-Functional Collaboration
This role requires effective collaboration with various teams. Be ready to discuss specific instances where you've partnered with sales, customer success, or product teams to enhance messaging and drive results.
✨Demonstrate Analytical Skills
An analytical mindset is crucial for this position. Bring data-driven examples of how you've used performance metrics to refine content strategies and improve engagement in past projects.
✨Prepare for Creative Storytelling
You'll need to translate complex concepts into compelling narratives. Think of ways to showcase your storytelling skills, perhaps by discussing a successful campaign or piece of content that resonated with your audience.
