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For Companies At a Glance
- Tasks: Drive brand growth and execute strategic plans in collaboration with global stakeholders.
- Company: Join Brown-Forman, a leading premium spirits company known for its innovative brands.
- Benefits: Enjoy flexible working with 4 days in the office and Fridays from home, plus premium perks.
- Why this job: Be part of a dynamic team that values creativity and personal growth while making an impact.
- Qualifications: Experience in FMCG/spirits marketing and strong communication skills are essential.
- Other info: Embrace a culture of teamwork and bold ideas in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Meaningful Work From Day One. The brand manager is responsible for driving profitable growth by building the strategic plans of his/her portfolio and ensuring best in class execution collaborating closely with the key UK & Global stakeholders. This is a role which requires a strong ability to advocate & champion the brands within the business.
The working style for this role will be 4 days a week in our modern office in central London and Fridays working from home.
What You Can Expect
- Value Creation
- Development of long-term and annual brand plans seeking approval from local, regional and global brand stakeholders.
- Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions.
- Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.
- Strategic Relationships & Partnerships
- Lead and champion the brand and shape the direction and growth of the different expressions with the support of the Head of Marketing.
- Partner closely with the Assistant Brand Manager on multiple projects while actively participating in the ABM development plan.
- Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders.
- Act as a role model of B-F values.
- Drive for results
- Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy, Prestige and Sales).
- Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth.
- Partner with the Head of Marketing to drive the communication agenda of the brand in the UK as well as championing a test & learn approach.
- Strongly partner with production and global team to ensure UK needs are fulfilled.
What You Bring To The Table
- FMCG/Spirit background.
- Previous marketing experience building brands within a dynamic and fragmented category.
- Experience in (operational) responsibility in ATL and BTL activities.
- Experience working closely with PR agencies and managing earned media campaigns.
- Strong & proven commercial skills.
- Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation.
- On Trade knowledge and/or experience would be a plus.
- Superior communication skills (influencing, listening, presentations, written).
What Makes You Unique
- You are a creative problem solver with proven experience of growing brands within dynamic categories.
- Self-Starter and growth mindset with an ability to challenge the status quo.
- Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
- Adaptable, flexible and resilient.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brand Manager Gin Mare & Diplomático employer: BROWN-FORMAN
Contact Detail:
BROWN-FORMAN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager Gin Mare & Diplomático
✨Tip Number 1
Familiarise yourself with the brands Gin Mare and Diplomático. Understand their unique selling points, target audience, and current market positioning. This knowledge will help you articulate how you can contribute to their growth during discussions.
✨Tip Number 2
Network with professionals in the FMCG and spirits industry. Attend relevant events or join online forums where you can connect with people who work at Brown-Forman or similar companies. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous marketing experiences in detail, especially those related to brand management and collaboration with cross-functional teams. Be ready to share specific examples of how you've driven brand growth and managed budgets effectively.
✨Tip Number 4
Showcase your passion for the brands and the spirits industry during your interactions. Whether it's through your enthusiasm in conversations or by sharing insights on current trends, demonstrating genuine interest can set you apart from other candidates.
We think you need these skills to ace Brand Manager Gin Mare & Diplomático
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG and spirits marketing. Emphasise your previous roles where you built brands, managed budgets, and collaborated with stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brands and how your skills align with the role. Mention specific examples of successful campaigns or projects you've led that demonstrate your ability to drive growth.
Showcase Communication Skills: Since superior communication skills are crucial for this role, provide examples of how you've influenced teams or stakeholders in the past. Highlight any presentations or written communications that had a significant impact.
Demonstrate Problem-Solving Abilities: Use your application to illustrate your creative problem-solving skills. Share instances where you've successfully navigated challenges in brand management or marketing, showcasing your adaptability and resilience.
How to prepare for a job interview at BROWN-FORMAN
✨Know Your Brands Inside Out
Before the interview, make sure you have a deep understanding of Gin Mare and Diplomático. Familiarise yourself with their brand stories, target audiences, and unique selling points. This will help you demonstrate your passion and ability to advocate for the brands during the interview.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop long-term and annual brand plans. Think about specific strategies you've used in the past to drive growth and how you can apply those experiences to this role. Highlight your ability to optimise P&Ls and manage budgets effectively.
✨Emphasise Collaboration Skills
This role requires working closely with various stakeholders. Share examples of how you've successfully collaborated with cross-functional teams or external partners in previous roles. Highlight your interpersonal skills and ability to build strong relationships.
✨Prepare for Problem-Solving Scenarios
Expect to be asked about challenges you've faced in brand management and how you overcame them. Prepare specific examples that showcase your creative problem-solving abilities and adaptability in dynamic environments, as these traits are highly valued in this position.
