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For Companies At a Glance
- Tasks: Analyse campaign performance and translate data into actionable insights for advertisers.
- Company: Join a leading broadcaster's Insights team, driving commercial growth and strategy.
- Benefits: Enjoy a hybrid work model with competitive salary and opportunities for professional growth.
- Why this job: Be part of impactful projects that shape advertising strategies across multiple platforms.
- Qualifications: Strong understanding of digital media, campaign effectiveness, and data analysis skills required.
- Other info: Experience with SQL and dashboarding tools like Power BI is a plus.
The predicted salary is between 48000 - 57000 £ per year.
Location: London
Salary: up to £57,000
About the Team
Join a leading broadcaster's Insights team within the Commercial vertical, led by the Commercial Insight Business Partner. This role sits within Commercial, focused on advertiser performance, campaign effectiveness, and driving commercial growth strategy, working closely with Sales.
The Commercial team includes researchers conducting qualitative and quantitative studies, analysts deep-diving into platform performance. You will step into a role previously held by a digital specialist, so a solid understanding of digital and social media is key.
Key Responsibilities
- Evaluate and prove advertiser campaign effectiveness, including brand lift and ROI measurement.
- Use survey and digital data to measure and predict campaign performance.
- Support brief development and confidently prioritise or challenge requests from commercial stakeholders.
- Translate complex data into clear narratives and actionable business recommendations.
- Analyse campaign and platform performance across linear TV, VoD, YouTube, and social platforms.
Key Projects
- Lead analysis on a major multi-broadcaster study assessing TV's impact on sales and web traffic.
- Develop cross-platform reach analysis to understand audience overlaps and inform budget allocation.
You have strong commercial acumen and are confident pushing back or prioritising work to maximise impact. You should be experienced in campaign effectiveness, brand lift analysis, and narrative-driven reporting. You must be comfortable handling a broad range of media from traditional TV to digital and social platforms, and skilled at turning data into clear, business-focused insights.
SQL experience is a plus but not essential. Strong dashboarding skills in Power BI, Tableau, or similar are required. Familiarity with survey and research data is beneficial.
Senior Insight Analyst - Hybrid employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Analyst - Hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in digital and social media, as this role requires a solid understanding of these platforms. Follow industry leaders on social media and engage with their content to stay updated.
✨Tip Number 2
Brush up on your analytical skills, particularly in campaign effectiveness and brand lift analysis. Consider taking online courses or certifications that focus on data analysis and reporting to enhance your expertise.
✨Tip Number 3
Network with professionals in the insights and analytics field. Attend industry events or webinars where you can connect with others who work in similar roles, as they may provide valuable insights or even referrals.
✨Tip Number 4
Prepare to discuss specific examples of how you've turned complex data into actionable insights in previous roles. Having clear narratives ready will demonstrate your ability to communicate effectively with stakeholders.
We think you need these skills to ace Senior Insight Analyst - Hybrid
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Insight Analyst position. Familiarise yourself with key terms like campaign effectiveness, brand lift analysis, and digital media.
Tailor Your CV: Highlight your relevant experience in data analysis, campaign performance evaluation, and any familiarity with tools like Power BI or Tableau. Make sure to showcase your ability to translate complex data into actionable insights.
Craft a Compelling Cover Letter: In your cover letter, emphasise your commercial acumen and your experience with both traditional and digital media. Use specific examples to demonstrate how you've successfully driven commercial growth through data-driven insights.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an analyst role.
How to prepare for a job interview at Harnham
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analysing campaign effectiveness and brand lift. Bring examples of how you've turned complex data into actionable insights, as this is crucial for the role.
✨Understand the Digital Landscape
Since the position requires a solid understanding of digital and social media, brush up on current trends and tools in these areas. Be ready to discuss how you've used digital data to measure and predict campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to prioritise and challenge requests from stakeholders. Think of scenarios where you had to make tough decisions or push back on project timelines to maximise impact.
✨Familiarise Yourself with Dashboarding Tools
While SQL experience is a plus, strong skills in Power BI, Tableau, or similar tools are essential. Be ready to discuss any projects where you've used these tools to create dashboards or visualisations that informed business decisions.
