Audience Engagement Manager

Company Description

SuperReturn is the world’s largest and most prestigious series of private equity, venture capital and private capital conferences, comprising 28 annual events. The brand has a truly global reach with more than 8500 conference attendees from 2000 unique organisations and 90 countries represented annually. We bring together an unrivalled mix of LPs and GPs not seen at any other event – critical for new business relationships. Renowned for the calibre and seniority of our VIP audience and our speaker faculties, our programmes consist of in-depth sessions borne out of months of industry research. We cover the topics that the industry wants to hear and feature the unique perspectives of the people they want to hear from.

Job Description

The role of Audience Engagement Manager offers an intelligent, organised individual with excellent interpersonal skills the opportunity to build the community of, and manage relationships with, key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live, on-demand and digital events and experiences. This role involves growing audience numbers and engagement, delivering onsite and add-on targets for VIP numbers, regular international travel and supporting any projects related to audience engagement.

Key responsibilities:

• All product offerings: Identify and invite qualifying institutional investors to events, register and record the qualified investors on SAP/excel, achieve onsite & meetings investor attendance targets, work with operations and delivery teams to run events, ensuring institutional investors have good experience throughout campaign.
• Increase institutional investor engagement with the full suite of products and formats offered by the portfolio, including emags, editorial and webinars.
• Proactively bring relevant products and topics to the attention of institutional investors using a variety of channels, aiming to measurably increase their readership/viewing/involvement across the range of products.
• Support the broader team to guest a non-institutional investor audience across product offerings if required.
• Work with operations and delivery teams across multiple product offerings to ensure superior experience for institutional investors.

• Client relationship management: Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering.
• Guide institutional investors to complete profiles to understand their needs.
• Gather feedback on the value of our offering and how we can improve.
• Ensure all year round interaction with key investors, extending beyond events, to build a community of engaged investors around multiple product offerings.

• Sales: Proactively identify groups of institutional investors of potential interest to sponsors across different product offerings and work with the sales team to monetise this.
• Support the sales team to fulfil sponsor packages across multiple products.

• Production: Suggest institutional investors that would be willing to speak at physical and virtual events.
• Provide input into agenda sessions based on feedback and conversations with institutional investors.

• Marketing: Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products.
• Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offering.

• Content/editorial: Provide topic ideas to the editorial team based on feedback from institutional investors.
• Proactively support the team in driving investor engagement with the content/editorial output.

• Social media: Build a social media presence to interact with investors regularly.
• Use social media to identify institutional investors to approach about our range of product offerings.

• Key stakeholders: Develop and leverage relationships with key influencers, trade associations and other organisations to grow the institutional investor outreach.

• Company-wide and other initiatives: Collaborate with digital, Streamly and other team leads to drive audience participation across different platforms as required.

Qualifications

• Excellent interpersonal skills and phone manner.
• Organised, good time management skills and ability to multi-task.
• Ability to work under pressure and deliver to timescales.
• Excellent writing skills.
• Hardworking and diligent.
• Strong research skills.
• Excellent team player.
• Experience building relationships and working with senior executives.
• Knowledge or experience of the private capital industry is preferred.
• Degree level or equivalent professional qualification.

Additional Information

Why work at Informa? Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. Our benefits include: Learning and development plan to assist with your career development, 25 days annual leave, 4 days for volunteering and a day off for your birthday! Competitive Benefits, Share-Match options - become a shareholder, Regular social events and networking opportunities.

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.