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- Tasks: Drive agency client growth and retention through strategic relationship building and e-learning solutions.
- Company: Informa Festivals is revolutionising B2B events with innovative festivals and marketing intelligence.
- Benefits: Enjoy flexible working, generous leave, career development opportunities, and a vibrant community culture.
- Why this job: Join a top-rated workplace and shape the future of business festivals while making impactful connections.
- Qualifications: Sales experience in e-learning or agency environments, strong communication skills, and a passion for creativity.
- Other info: Embrace a diverse and inclusive workplace that values energy, ambition, and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement.
The LIONS Division showcases global best practice in creativity, effective and impactful marketing through Contagious, LIONS and WARC. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it. We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.
As Business Development Manager, you will:
- Concentrate exclusively on agency clients, building a robust pipeline
- Source and prospect new opportunities within the agency landscape
- Qualify leads and present our e-learning solutions effectively
- Adhere to established processes and meet monthly targets
- Promote our entire e-learning portfolio, with emphasis on our flagship Cannes Lions Creative MBA
You will be responsible for the growth and retention of key agency accounts, reporting directly to the LIONS Learning Head of Commercial.
Key Responsibilities
- Revenue Growth: Achieve personal revenue targets through consistent activity and pipeline development.
- Client Retention: Establish and maintain strong client relationships to enhance loyalty, minimize attrition, and drive repeat business. Success metric: 85%+ completion rate.
- Performance Metrics: Deliver accurate forecasting of prospects and opportunities through to closure for yourself and your team.
- Stakeholder Management: Cultivate robust relationships with internal and external stakeholders, including senior management and industry experts, to align objectives and drive success.
This role may encompass additional responsibilities as our organization evolves.
Qualifications
Ideal Candidate Profile: We are looking for a professional who is:
- Process-oriented with adaptability to dynamic environments
- Personable, with strong relationship-building skills
- Committed to fairness and inclusivity
- Adept at identifying strategic partnerships across the market
Required Qualifications and Skills
- Comprehensive understanding of valuable and engaging course content
- Proven track record in achieving sales targets, preferably in e-learning
- Experience working with or for agencies
- Expertise in consultative selling with a solution-focused approach
- Strong persuasive skills and executive presence
- Excellent verbal and written communication abilities
- Proficiency in identifying and developing new business opportunities
- Capability to collaborate effectively across global time zones
- Adaptability to thrive in fast-paced work environments
- Experience in engaging with senior management, business leads, stakeholders, and industry experts
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Business Development Manager - Agency Accounts employer: informa PLC
Contact Detail:
informa PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager - Agency Accounts
✨Tip Number 1
Familiarise yourself with the agency landscape and key players in the industry. Understanding the specific needs and challenges of agency clients will help you tailor your approach and demonstrate your value during networking opportunities.
✨Tip Number 2
Attend relevant industry events and festivals, such as Cannes Lions or London Tech Week. These gatherings are perfect for making connections with potential clients and stakeholders, allowing you to showcase your knowledge and enthusiasm for the role.
✨Tip Number 3
Develop a strong understanding of e-learning solutions and how they can benefit agencies. Being able to articulate the advantages of your offerings will set you apart and position you as a knowledgeable resource when engaging with prospects.
✨Tip Number 4
Leverage social media platforms like LinkedIn to connect with industry professionals and engage in discussions about trends in marketing and e-learning. Building your online presence can enhance your credibility and open doors to new opportunities.
We think you need these skills to ace Business Development Manager - Agency Accounts
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development and agency accounts. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific achievements in sales or client retention that align with the responsibilities of the Business Development Manager position.
Showcase Your Skills: In your application, emphasise your consultative selling skills and ability to build relationships. Provide examples of how you've successfully identified and developed new business opportunities in previous roles.
Highlight Adaptability: Given the dynamic nature of the role, include examples that demonstrate your adaptability in fast-paced environments. This could be through past experiences where you successfully navigated changes or challenges.
How to prepare for a job interview at informa PLC
✨Research the Company and Its Festivals
Before your interview, take the time to understand Informa Festivals and its key events like Cannes Lions and London Tech Week. Familiarise yourself with their mission and how they are reshaping B2B events. This knowledge will help you demonstrate your genuine interest in the role and the company.
✨Showcase Your Sales Achievements
Be prepared to discuss your previous sales experiences, particularly in e-learning or agency environments. Highlight specific examples where you met or exceeded targets, and explain the strategies you used to achieve those results. This will showcase your capability to drive revenue growth.
✨Emphasise Relationship-Building Skills
As a Business Development Manager, strong relationship-building skills are crucial. Be ready to share examples of how you've successfully established and maintained client relationships in the past. Discuss your approach to client retention and how you ensure loyalty and repeat business.
✨Prepare for Consultative Selling Scenarios
Since the role requires a consultative selling approach, think about how you would engage with potential clients. Prepare to discuss how you identify their needs and tailor solutions accordingly. Practising this can help you convey your solution-focused mindset during the interview.
