EMEA Trade & Grassroots Marketing Manager

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EMEA Trade & Grassroots Marketing Manager, London

Client: Wilson Sporting Goods Co.

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 28.04.2025

Expiry Date: 12.06.2025

Job Description:

Overview

At Wilson, we are here to empower every human to live like an athlete. Passion, creativity, integrity, teamwork, ambition, and innovation define us. Wilson Sporting Goods Co. is the world\’s leading sports equipment brand. We strive to win, grow, and celebrate together as Team Wilson, working towards a shared goal.

We believe being an athlete is a mindset and a way of life. We value diverse perspectives and foster an inclusive culture where everyone learns from one another. Our mission is to innovate in sports and be the best partner for players, athletes, and communities. Join us in creating a better world through sport.

What You\’ll Do

This role manages the EMEA Trade & Grassroots marketing strategy, leading a team of specialists to support sales and community engagement in the UK and Nordics. Collaborate with regional and global teams to align marketing objectives and execute plans effectively.

• Lead a high-performing team to meet marketing goals.
• Develop strategic plans for brand presence in retail and community settings.
• Coordinate account and marketing activity plans with sales teams.
• Create tiered customer programs, including Premium Partner initiatives.
• Ensure consistent brand messaging across all channels.
• Provide input to regional and global marketing leadership.
• Manage a graphic design and asset support hub.
• Support and coach team members on objectives and deliverables.

Trade Marketing

• Act as marketing contact for key retail partners and develop joint business plans.
• Manage marketing campaigns from briefing to reporting.
• Support seasonal launches, staff training, and activations.
• Create marketing toolkits for campaigns.
• Identify brand opportunities with sales teams.
• Support sales events and develop in-store and digital assets.
• Design retail and event activation projects.
• Leverage athlete relationships for marketing initiatives.

Grassroots Marketing

• Build partnerships with clubs, federations, leagues, and academies to maximize value.
• Design affiliate programs and incentives to promote trial and conversion.
• Manage on-court POS and pop-up experiences.
• Plan and execute retail and event activations.
• Utilize athlete and influencer relationships to enhance marketing efforts.

Grassroots Services

• Create a platform to deliver high-level grassroots services with innovative technology.
• Coordinate with demand planning for product delivery and forecasting.

Budget Planning & Management

• Manage budgets aligned with Wilson\’s fiscal cycles.
• Oversee financial operations including payments and accruals.

What We\’re Looking For

• 5-7 years of marketing experience in consumer goods or sporting goods companies.
• Experience with customer marketing execution online and in-store.
• Trade marketing and community engagement experience preferred.
• Strong project management and organizational skills.
• Experience with agencies and digital media budgets.
• Fluent in English; additional languages are a plus.
• People-oriented with problem-solving skills and ability to work under pressure.
• Willingness to travel internationally (up to 50 days/year).

What We\’ll Provide

• An 8% employer pension contribution and 5% employee contribution.

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