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- Tasks: Drive brand partnerships and expand our e-learning customer base while hitting monthly targets.
- Company: Join Informa Festivals, a leader in innovative B2B events with a global presence.
- Benefits: Enjoy flexible working, 25+ days leave, and opportunities for career development.
- Why this job: Make a real impact in marketing education within a diverse and inclusive team.
- Qualifications: Sales experience, strong communication skills, and a passion for e-learning are essential.
- Other info: We value energy and ambition; all backgrounds are welcome to apply.
The predicted salary is between 36000 - 60000 £ per year.
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we’re shaping the next generation of business festivals.
Are YOU ready to drive growth and innovation in the e-learning industry? LIONS Learning is seeking a dynamic Business Development Manager to join our diverse team in London. As a key player in our Sales function, YOU will have the opportunity to shape the future of marketing education and make a lasting impact.
Your Role: Empowering Brands Through Education
- Focus on brand partnerships, building a strong and diverse pipeline of opportunities
- Prospect and qualify new leads across various industries and sectors
- Pitch our cutting-edge e-learning courses for marketing specialists
- Expand our current customer base within specific sectors
- Hit monthly targets and contribute to our overall growth strategy
Reporting to the LIONS Learning Head of Commercial, YOU will be at the forefront of our expansion efforts.
Who YOU Are: A Dynamic Professional
- Process-driven yet adaptable to change
- Personable and skilled at building relationships
- Fair and committed to fostering an inclusive environment
- Quick to identify key partnerships across diverse markets
Your Key Accountabilities
- Revenue Growth: Achieve personal revenue targets by delivering against activity levels and building a robust pipeline.
- Client Retention: Build and maintain strong relationships with a diverse client base to enhance loyalty, reduce churn, and increase repeat business. Success is reflected in an 85%+ completion rate.
- Data-Driven Decision Making: Provide effective, accurate forecasting of prospects and opportunities for YOU and your team.
- Stakeholder Engagement: Cultivate strong relationships with internal and external stakeholders, including senior management and industry experts from various backgrounds, to align goals and drive success.
Qualifications Your Skills and Experience
- A clear understanding of what makes courses valuable and engaging for diverse learners
- A strong track record of achieving sales targets, ideally in an e-learning setting
- Experience in consultative selling with a solution-led approach
- Persuasiveness and executive presence that resonates with various stakeholders
- Outstanding communication and presentation skills, both verbal and written
- The ability to identify, strategize, and build new business opportunities across different sectors
- Flexibility to work collaboratively across all time zones, embracing global diversity
- Adaptability to thrive in dynamic working environments
- Experience working alongside and presenting to senior management, business leads, stakeholders, and renowned industry experts from diverse backgrounds
Additional Skills and Qualifications
- Commercial Acumen: Demonstrated ability to develop and execute strategies that drive revenue growth and profitability, with a deep understanding of sales and retention in diverse markets.
- Sales & Negotiation Skills: Strong sales acumen and the ability to develop compelling proposals, negotiate effectively, and close deals with corporate clients from various industries.
- Analytical Thinking: Proficiency in analyzing market trends, customer feedback, and performance data to inform decisions and improve strategies.
- Organizational Skills: Excellent multitasking and prioritization abilities, capable of managing multiple teams and programs simultaneously in a dynamic, multicultural environment.
- Customer-Centric Approach: Deep commitment to understanding the diverse needs of clients and delivering solutions that exceed expectations, fostering loyalty and long-term partnerships.
- Presentation & Communication Skills: Confidence in presenting to senior stakeholders and industry experts from various backgrounds, with the ability to articulate ideas and strategies clearly and persuasively.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Brand Business Development Manager employer: Informa Group Plc.
Contact Detail:
Informa Group Plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Business Development Manager
✨Tip Number 1
Network actively within the e-learning and marketing sectors. Attend industry events, webinars, and conferences to meet potential partners and clients. Building relationships in these spaces can lead to valuable opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in e-learning and marketing education. Being knowledgeable about current developments will help you engage in meaningful conversations and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully built partnerships or driven revenue growth in previous roles. Having concrete stories ready will showcase your experience and make you stand out as a candidate.
✨Tip Number 4
Research Informa Festivals and their approach to B2B events. Understanding their unique value proposition will allow you to tailor your discussions and show how you can contribute to their mission effectively.
We think you need these skills to ace Brand Business Development Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Brand Business Development Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in business development, particularly in the e-learning sector. Use quantifiable achievements to demonstrate your success in meeting sales targets and building client relationships.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific examples of how you've driven growth and innovation in previous positions, and explain why you're excited about the opportunity at Informa Festivals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a business development role.
How to prepare for a job interview at Informa Group Plc.
✨Research the Company and Its Festivals
Before your interview, dive deep into understanding Informa Festivals and their key events like Cannes Lions and London Tech Week. Familiarise yourself with their mission and how they are reshaping B2B events. This knowledge will help you demonstrate your genuine interest and align your answers with their goals.
✨Showcase Your Sales Achievements
Be prepared to discuss your past sales successes in detail. Highlight specific targets you've met or exceeded, particularly in e-learning or similar sectors. Use metrics to quantify your achievements, as this will illustrate your capability to drive revenue growth effectively.
✨Demonstrate Relationship-Building Skills
Since the role involves building strong partnerships, be ready to share examples of how you've successfully cultivated relationships with clients or stakeholders. Discuss your approach to maintaining client loyalty and reducing churn, as these are crucial for the position.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and analytical skills. Prepare to discuss how you would approach identifying new business opportunities or strategising for diverse markets. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
