Head of Marketing

Job Title: Head of Marketing Department: Marketing Location: Webb Ellis House – Twickenham, London THE PURPOSE We are looking for an experienced and hands-on Commercial Head of Marketing to take ownership of our lead generation, marketing strategy, and brand placement. This is a senior role requiring someone with a proven track record in executing marketing strategies that drive revenue and business growth. The ideal candidate must balance strategic thinking with a willingness to “get their hands dirty” in the execution of marketing tasks. You will work closely with the existing Marketing function to align marketing activities with broader business goals. This role is perfect for someone looking to step into a senior position, with full responsibility for driving revenue through marketing. Reporting directly to the Marketing Director, the role also forms a key part of the Senior Management Team. YOU’LL BE DOING Lead Generation & Revenue Growth : Developing and executing marketing strategies focused on lead generation, converting leads into sales, and driving revenue growth. Marketing Strategy & Execution: Balancing strategic marketing planning with day-to-day execution. Taking full ownership of brand placement, sponsorships, and lead gen campaigns. Collaboration with Sales : Working closely with the sales team to ensure smooth lead flow and optimising lead-to-sales conversions. Team Leadership : Managing our marketing team (team of 8), Providing clear direction and mentorship. CRM & Data Management : Overseeing our CRM strategy, including data cleansing, tagging, and lead management. Evaluating and improving current CRM practices to enhance lead tracking and reporting. Marketing Analytics & Reporting : Setting up and maintaining marketing reporting processes to track ROI and attribute at least one-third of our revenue to marketing activities. Budget Management: Working within a marketing budget but adapt this as needed to achieve marketing goals. Brand & Sponsorships: Ensuring strong brand placement and managing sponsorship opportunities to enhance our market presence. YOU’LL HAVE At least 5-7 years in a senior marketing role with a strong focus on lead generation and conversion. You’ve worked in environments where marketing is directly tied to revenue outcomes. Hands-on Attitude: Must be willing to take a hands-on approach in executing campaigns and not just delegating tasks. Team Leadership: Experience managing a marketing team, with the ability to coach and mentor team members. CRM & Tools : Strong knowledge of CRM systems (Bullhorn or similar), and experience in optimizing CRM processes. Marketing Strategy & Execution: Proven ability to create and execute marketing strategies that deliver measurable revenue results. Analytical Skills: Must be able to provide evidence of past performance in lead generation, marketing attribution, and ROI tracking. YOU’LL RECEIVE 27 days of holiday plus bank holidays. Holiday buy-back scheme to purchase up to 10 additional days of annual leave. Up to 6% company contribution to your pension. Private Heath Insurance. Access to the Perks at Work platform with thousands of discounts. 30% off corporate gym memberships. Opportunities for learning, development, and growth within Keith Prowse and the wider Compass Group. Relaxed dress code—dress for your day. Complimentary lunch twice a week and daily breakfast. Free eye tests with discounts on new lenses. Flexible working hours to manage your schedule. Bring your dog to work policy. Free on-site parking. At Keith Prowse, we’re proud to foster a workplace that values diversity and promotes inclusion. We believe our differences are our greatest strengths, fuelling creativity, innovation, and success. Our team’s diverse backgrounds and perspectives enrich our work, and we’re committed to providing equal opportunities and ensuring all voices are heard. We welcome candidates from all walks of life to join us in creating a supportive and equitable environment where everyone can excel and collaborate. Join us in our mission to build a more diverse and inclusive world, working alongside some of the UK’s most innovative and beloved brands. Together, we can achieve anything.