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- Tasks: Support daily operations and marketing for our online bingo product.
- Company: Join an award-winning, innovative online casino and bingo brand.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a cutting-edge team that values player engagement and creativity.
- Qualifications: Experience in online bingo or iGaming is essential; 2-3 years preferred.
- Other info: Collaborate with diverse teams to create exciting promotional campaigns.
The predicted salary is between 28800 - 48000 £ per year.
An award-winning, cutting-edge, and innovative online casino and bingo brand is expanding and seeking an experienced Product Marketing Exec (Bingo & Gamification) to support their brand’s growth across key markets.
Role Purpose: The Product Marketing Executive is primarily responsible for supporting the day-to-day operations, promotions, and marketing of the online bingo product. This role involves optimising player engagement, executing promotional campaigns, and ensuring a seamless customer experience. The ideal candidate will have a strong understanding of the online bingo industry, player behaviour, and marketing strategies. Additionally, this role will support the Product Marketing Managers in the creation and execution of product marketing and gamification campaigns.
Key Responsibilities:
- Bingo
- Manage and update bingo-related content on the website and mobile platforms.
- Bingo Schedule management – Create games and implement and optimise bingo schedules ensuring a balanced and engaging bingo experience.
- Bingo CRM cycle management (min 2 bespoke bingo offer and info mailers per month)
- Create bingo pop-ups, manage in-client banners creation and implementation.
- Free ticket management.
- Monitor the performance of bingo rooms, promotions, and new product features.
- Work closely with CRM and marketing teams to enhance player engagement.
- Ensure all bingo promotions align with regulatory and compliance standards.
- Support with Free to Play game set ups, segmentation and maintenance of the campaigns.
- Support game testing.
- Assist the Product marketing managers with campaign coordination, briefs, compliance approvals.
- Promotions execution – ensuring all terms and conditions, promotional information, copy, designs are created and delivered.
Requirements:
- Proven experience in online bingo, iGaming, or a similar role within the online gambling industry.
- Background in Gaming Operations, Promotions, or Marketing.
- Hands-on experience managing promotional campaigns, with the ability to demonstrate successful collaboration across multiple teams (Design, Copy, CRM, Compliance, Marketing, and Brand).
Preferred:
- 2-3+ years of experience in the iGaming industry.
- Experience with the industry leading bingo software platform.
- Strong understanding of bingo game mechanics, platforms, player psychology, and industry trends.
- Experience in Online Bingo-Specific promotions and marketing.
- Knowledge of regulatory requirements in key iGaming markets (UKGC, etc.).
If that's you, then don't miss this opportunity and Apply now!
Product Marketing Executive employer: Pentasia
Contact Detail:
Pentasia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in the online bingo industry. Understanding player behaviour and preferences will help you stand out during interviews, as you'll be able to discuss relevant strategies and insights.
✨Tip Number 2
Network with professionals in the iGaming sector. Attend industry events or join online forums to connect with others who work in product marketing or online bingo. This can lead to valuable referrals and insider information about job openings.
✨Tip Number 3
Showcase your experience with promotional campaigns by preparing specific examples of successful projects you've managed. Be ready to discuss how you collaborated with different teams to achieve results, as this is crucial for the role.
✨Tip Number 4
Research StudySmarter and our approach to product marketing. Tailoring your conversation to align with our values and goals during interviews can demonstrate your genuine interest in joining our team and contribute to our brand's growth.
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Executive position. Understand the key responsibilities and requirements, especially those related to online bingo and gamification.
Tailor Your CV: Customise your CV to highlight relevant experience in the online bingo or iGaming industry. Emphasise your hands-on experience with promotional campaigns and collaboration across teams, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the online gambling industry and your understanding of player behaviour. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities of the role.
Highlight Relevant Skills: In your application, be sure to highlight skills that align with the job requirements, such as knowledge of bingo game mechanics, experience with CRM cycles, and familiarity with regulatory standards in key iGaming markets.
How to prepare for a job interview at Pentasia
✨Know Your Bingo Basics
Make sure you brush up on your knowledge of bingo game mechanics and player psychology. Understanding the nuances of the online bingo industry will help you answer questions confidently and demonstrate your expertise.
✨Showcase Your Campaign Experience
Be prepared to discuss specific promotional campaigns you've managed in the past. Highlight your role in collaboration with different teams, and share measurable outcomes to illustrate your impact on player engagement.
✨Familiarise Yourself with Compliance Standards
Since regulatory compliance is crucial in the iGaming industry, ensure you understand the key regulations, especially those relevant to the UK market. This knowledge will show that you're not only creative but also responsible.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about their current bingo offerings, future marketing strategies, or how they measure success in player engagement. This shows your genuine interest in the role and the company.
