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- Tasks: Drive brand visibility and market share growth in local stores.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years.
- Benefits: Enjoy flexible holidays, a company car, and discounts on products.
- Why this job: Join a dynamic team focused on innovation and community impact.
- Qualifications: Full driving licence and strong communication skills required.
- Other info: Open to all applicants; we value diversity and inclusion.
The predicted salary is between 20000 - 29000 £ per year.
Location: South Wales
Salary: £25,000 OTE £29,000
We Are Barr - Are You?
We are about being brilliant. We are always learning. We are results driven and relationships matter to us.
AG Barr has been quenching the nation's thirst for over 145 years and is home to some of the UK's most loved drinks brands. Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK's most loved soft drinks. Whether it's the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people's lives with refreshingly different drinks.
What We're Looking For...
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business. The role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM). Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve 'model store' status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
Your Responsibilities Will Include...
- Health Safety & Wellbeing - adopt a "Safety First" mindset and comply with all required H&S standards associated with this role.
- Driving distribution of AG Barr Focus lines - ensuring specific stores are stocking our "must stock" lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands - Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market.
- Sales KPI delivery - including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc.
- Brand Plan Activation/In-Store Activation - Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively.
- Relationship Building - Ability to work cross-functionally - Participate in targeted tactical activity drives as briefed by your Field Sales Manager.
- Demonstrating market share growth in defined territory through scorecard improvement.
- Presenting brands via a prepared presentation and securing a commitment to purchase.
- Completing admin as and when required e.g. order sheets or any call reports.
- Build brand awareness through excellent execution at the point of purchase.
- Build distribution that matches our brand portfolio to the customer type regardless of route to market.
- Improving the distribution of key brands in line with the company marketing plan.
What You'll Bring...
- Full driving licence essential.
- Strong communication skills.
- Ability to work in a team and good personal leadership.
- Self Motivated with the ability to work unsupervised.
- A good standard of presentation skills.
- Ability to communicate internally using account performance data.
- Fluent in English.
- Flexibility to attend monthly team meetings that may require overnights.
What We Offer...
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes:
- Company Car
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
To find out more about what it is like to work for AG Barr, please visit our careers platform. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we encourage you to submit an application - you may be just what we are looking for!
Business Development Representative - South Wales employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative - South Wales
✨Tip Number 1
Familiarise yourself with AG Barr's product range, especially their core brands and energy portfolio. Understanding the unique selling points of these products will help you communicate effectively with potential clients and demonstrate your knowledge during interviews.
✨Tip Number 2
Network within the industry by attending local events or trade shows related to beverages and retail. Building relationships with professionals in the field can provide valuable insights and potentially lead to referrals for the Business Development Representative role.
✨Tip Number 3
Prepare to discuss your experience in sales and relationship building. Think of specific examples where you've successfully driven market share growth or improved distribution, as these are key responsibilities of the role you're applying for.
✨Tip Number 4
Showcase your self-motivation and ability to work independently. Be ready to explain how you've managed your time and priorities in previous roles, as this will be crucial for success in a field sales position like this one.
We think you need these skills to ace Business Development Representative - South Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of a Business Development Representative. Focus on your sales achievements, relationship-building skills, and any experience in the beverage or retail industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific AG Barr brands you admire and explain how your background makes you a great fit for driving brand visibility and market share growth.
Highlight Key Skills: In your application, emphasise your strong communication skills, self-motivation, and ability to work independently. Provide examples of how you've successfully managed relationships and driven sales in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.
How to prepare for a job interview at AG Barr Group
✨Know the Company and Its Brands
Before your interview, make sure to research AG Barr and its product portfolio. Familiarise yourself with their key brands like IRN-BRU and RUBICON. This knowledge will help you demonstrate your enthusiasm for the role and show that you understand the company's market position.
✨Highlight Your Sales Experience
As a Business Development Representative, you'll need to showcase your previous sales experience. Prepare specific examples of how you've driven sales growth or improved distribution in past roles. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Demonstrate Relationship-Building Skills
This role requires strong relationship-building skills. Be ready to discuss how you've successfully built and maintained relationships with clients or stakeholders in the past. Share examples that highlight your ability to work cross-functionally and collaborate effectively.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think about potential challenges you might face in the role and how you would address them. Practising these scenarios can help you articulate your thought process clearly during the interview.
