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- Tasks: Lead public sector marketing and communications to shape telecoms infrastructure in the UK.
- Company: Join a forward-thinking telecom company dedicated to building a digitally connected society.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on public policy while enhancing brand reputation and engaging with key stakeholders.
- Qualifications: Experience in public relations and government sector marketing is essential; strategic thinking is a must.
- Other info: This role offers a chance to influence the future of telecom regulations and infrastructure development.
The predicted salary is between 43200 - 72000 £ per year.
This is a unique opportunity to shape the future of telecoms infrastructure in the UK and play a key role in building a digitally connected society. If you are a strategic communicator with deep public sector expertise and a passion for driving real impact, we would love to hear from you.
We are seeking a dynamic and experienced Marketing Lead (Government Sector) to drive public sector marketing, public affairs, and communications strategy. In this pivotal role, you will lead and deliver strategic initiatives to enhance brand reputation, deepen government and industry engagement, and shape public policy discussions in line with our business objectives.
You will be responsible for developing compelling campaigns, overseeing thought leadership and PR activities, and fostering high-impact relationships with key stakeholders across government, media, and industry bodies.
Responsibilities- Public Relations & Thought Leadership: Develop and execute a comprehensive public relations strategy to boost brand awareness and reputation in the public sector. Create engaging content including press releases, thought leadership articles, white papers, and opinion pieces. Identify speaking and panel opportunities for our leadership team to amplify our voice across the industry.
- Public Affairs Engagement: Lead public affairs campaigns that build and maintain strong relationships with government bodies, local authorities, industry groups, and trade associations. Collaborate with customers' public affairs and media teams to enhance lobbying efforts and secure strategic meetings with policymakers.
- Campaign Strategy & Execution: Design and implement communication strategies tailored to government and ministerial stakeholders. Work with internal teams to develop campaigns that position us as the partner of choice in digital infrastructure. Monitor political developments and government tenders, identifying opportunities for commercial growth in coordination with the Sales team.
- Policy Support & Advocacy: Support policy submissions and advocacy on telecom regulations, the Electronic Communications Code (CODE), and infrastructure development. Track legislative changes, offering insights to guide policy engagement.
- Media & Government Relations: Drive proactive PR efforts with government entities, media outlets, devolved administrations, and planning authorities. Manage media relations alongside the Communications Manager to ensure accurate and favourable coverage. Build and maintain a media content calendar and collaborate with customer marketing teams for joint PR efforts and reputation management.
- Broad Marketing Skills: Extensive experience in public relations, public affairs, and communications within a government sector. Strong grasp of marketing principles with a proven ability to develop and execute integrated marketing campaigns.
- Government Sector Expertise: Proven experience engaging with government entities, local authorities, and industry bodies. Familiarity with telecom regulations, public policy, and industry trends.
- Strategic Thinking: Strong analytical skills with the ability to turn insights into actionable marketing and communication strategies. A strategic mindset to align initiatives with business goals.
- Project Management: Highly organised with the ability to manage multiple projects simultaneously. Experience planning and executing high-profile events with strong attention to detail.
Government Sector Marketing Lead employer: Project People
Contact Detail:
Project People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Government Sector Marketing Lead
✨Tip Number 1
Network with professionals in the government sector and telecom industry. Attend relevant conferences, seminars, and workshops to meet key stakeholders and learn about current trends. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest public policy changes and telecom regulations. Subscribe to industry newsletters and follow influential figures on social media. This knowledge will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Be ready to explain how you engaged with government entities and the impact of your strategies. This will showcase your experience and strategic thinking.
✨Tip Number 4
Familiarise yourself with StudySmarter's mission and values. Understanding our goals will allow you to align your responses during discussions and show how your vision fits with ours. This connection can make a significant difference in your candidacy.
We think you need these skills to ace Government Sector Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in public relations, public affairs, and communications specifically within the government sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and project management skills. Discuss how your previous experiences align with the responsibilities of the Marketing Lead position and express your passion for shaping telecoms infrastructure.
Showcase Relevant Campaigns: Include examples of successful marketing campaigns or public affairs initiatives you have led in the past. Highlight your ability to engage with government entities and industry bodies, as well as any measurable impacts your work has had.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Project People
✨Showcase Your Public Sector Expertise
Make sure to highlight your experience in the public sector during the interview. Discuss specific projects or campaigns you've led that demonstrate your understanding of government entities and how you’ve successfully engaged with them.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategic communication. Be ready to share examples of how you've turned insights into actionable strategies that align with business goals, particularly in the context of telecom regulations and public policy.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to public affairs or media relations. Think about potential challenges in the government sector and how you would navigate them, showcasing your problem-solving skills.
✨Engage with Current Events
Stay updated on the latest developments in telecom regulations and public policy. Being able to discuss recent news or changes in legislation will show your passion for the industry and your proactive approach to staying informed.
