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- Tasks: Lead sales growth in London's On Trade drinks market and nurture client relationships.
- Company: Join an award-winning family-run brewery known for quality and taste.
- Benefits: Enjoy a competitive salary, performance bonuses, hybrid working, and travel expenses covered.
- Why this job: Be part of a dynamic team shaping the future of UK Lager with a strong brand reputation.
- Qualifications: Experience in the Drinks Sector, self-starter attitude, and strong customer management skills required.
- Other info: Opportunity to influence sales strategy and participate in exciting industry events.
The predicted salary is between 30000 - 70000 £ per year.
This client has almost 10 years of award-winning and industry-leading liquid behind them, and their trajectory for growth is not slowing down. This brand is one of the most well-known family-run breweries with almost 30 awards - covering BEST Lager! They are all about their quality, consistency, and taste.
We are on the search for an On Trade Sales Manager to lead and grow the presence in London. Working as part of a small team, you will be instrumental in driving rate of sale, growing the business, and building on the already infamous brand recognition.
Company Benefits:
- Competitive salary and performance-related bonus.
- Travel and expenses paid along with a scope to map out the sales structure for the business.
- Hybrid working & Flexible working pattern; training and development with the chance to shape the future of UK Lager.
Key Responsibilities:
- Responsible for growth of sales targets across London's On Trade drinks market.
- Building new business and nurturing existing accounts, inclusive of independent and groups.
- Providing strategic planning in how to expand the business, utilizing CRM systems and Breww sales platforms.
- Understanding portfolio and be able to deliver full knowledge on products along with upsell opportunities, along with driving negotiations and managing portfolio pricing.
- Acting as a Brand Ambassador to and for clients and consumers.
- Planning, organizing and facilitating client meetings, organizing calls to meet KPI's.
- Strategic yearly planning; management of events and activations; reporting of trends across the beer industry.
The ideal candidate:
- Previous experience working in the Drinks Sector in London.
- Be a self-starter who is driven to succeed - a strong connection and network would be preferred.
- Proven track record in delivering growth in the drinks industry.
- A customer-oriented approach to account management which aims to exceed expectations.
- A strong and assertive style to self-management and motivation.
- Able to negotiate, deliver training and competently explain an alcoholic product range.
- Must be able to drive.
If you are interested in having a chat about this role, please forward updated CV's to Mark at COREcruitment.
On Trade Sales Manager employer: TipTopJob
Contact Detail:
TipTopJob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Trade Sales Manager
✨Tip Number 1
Network, network, network! In the drinks industry, having connections can make all the difference. Attend industry events, join relevant groups on social media, and reach out to professionals in the field to expand your network.
✨Tip Number 2
Familiarise yourself with the brand's products and their unique selling points. Being able to discuss the brewery's awards and what sets their lager apart will show your passion and knowledge during interviews.
✨Tip Number 3
Demonstrate your understanding of the On Trade market in London. Research current trends, key players, and potential growth areas to showcase your strategic thinking and ability to drive sales.
✨Tip Number 4
Prepare to discuss your previous successes in account management and sales growth. Have specific examples ready that highlight your achievements and how they relate to the responsibilities of the On Trade Sales Manager role.
We think you need these skills to ace On Trade Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the drinks sector, particularly in sales roles. Emphasise any achievements related to growth and account management, as these are key for the On Trade Sales Manager position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and your understanding of the brand's values. Mention specific examples of how you've successfully driven sales or built relationships in previous roles.
Showcase Your Network: If you have a strong network within the London drinks market, make sure to mention it. Highlight any connections that could benefit the company and demonstrate your ability to leverage these relationships for business growth.
Prepare for Interviews: Be ready to discuss your strategic planning skills and how you would approach expanding the brand's presence in London. Prepare examples of past successes in similar roles and be ready to explain your negotiation tactics and customer-oriented approach.
How to prepare for a job interview at TipTopJob
✨Know Your Product Inside Out
As an On Trade Sales Manager, you'll need to demonstrate a deep understanding of the brewery's products. Be prepared to discuss the unique qualities of their beers, including taste profiles and brewing processes, as well as upselling opportunities.
✨Showcase Your Network
Highlight your connections within the London drinks sector during the interview. Discuss how your existing relationships can help drive sales and expand the brand's presence in the market.
✨Prepare for Strategic Discussions
Be ready to talk about your approach to strategic planning and how you would utilise CRM systems to manage accounts effectively. Think of specific examples where you've successfully implemented strategies in previous roles.
✨Demonstrate Your Customer-Centric Approach
Emphasise your customer-oriented mindset by sharing examples of how you've exceeded client expectations in the past. This will show that you understand the importance of building and nurturing relationships in the drinks industry.
