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For Companies At a Glance
- Tasks: Lead app marketing efforts and manage a £2 million budget.
- Company: Join a top name in the holiday industry, known for innovation.
- Benefits: Enjoy opportunities for self-development and a dynamic work environment.
- Why this job: Be part of a creative team driving impactful marketing strategies.
- Qualifications: Experience in marketing and strong communication skills required.
- Other info: Embrace a culture of teamwork and continuous improvement.
The predicted salary is between 43200 - 72000 £ per year.
Our Performance Media Team has the opportunity for a Marketing Manager to take up their latest career challenge within a leading name in the holiday industry.
Key Responsibilities
- Attending departmental meetings and representing the department at internal and external meetings.
- Recommending changes to systems and procedures to improve the efficiency of the site operations.
- Continually review operational practices to ensure best practice is delivered at all times.
- Working in accordance with GDPR and ensuring all new systems and data are secure.
- Co-ordination of app marketing efforts across all channels.
- Accountability for budgets in excess of 2 million pounds per annum.
- Overall booking generation and user acquisition.
- Being part of a continuous experimentation workflow.
- POC and management of the App Marketing agency responsible for supporting App Store Optimisation (ASO).
Leadership
- Identify, share and spread best practices throughout the business and demonstrate excellent teamwork.
- Communicate effectively and influence key stakeholders across the business, both internal and external such as suppliers, HOD’s, Directors, etc.
- Demonstrate a high level of confidence and ability in managing and resolving conflict.
- Embrace and drive innovation with the ability to think outside the box.
- Consistently demonstrate passion for the business and the role.
- Show confidence and conviction with decision-making, taking full responsibility for your actions and outcomes.
Personal Management
- Effectively manage own time, resources, and journey plans to achieve maximum efficiency and productivity.
- Role model values, philosophy, and business goals and objectives.
- Constantly seek out opportunities for self-development.
- Remain coachable at all times.
- Any other duties that are within the scope, spirit, and purpose of the job as requested by your line manager.
Marketing Manager employer: Sykes Cottages Limited
Contact Detail:
Sykes Cottages Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing and performance media. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the holiday and travel industry, especially those involved in marketing. Attend relevant events or webinars to make connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss your experience with budget management and user acquisition strategies. Be ready to share specific examples of how you've successfully managed large budgets and driven results in previous roles.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've influenced stakeholders and resolved conflicts in past positions. Highlighting these experiences can demonstrate your capability to thrive in a team-oriented environment.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly in app marketing and budget management. Use specific examples that demonstrate your ability to lead teams and manage projects effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the holiday industry and your understanding of performance media. Mention how your skills align with the responsibilities outlined in the job description, such as co-ordinating marketing efforts and managing budgets.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you’ve led or improvements in user acquisition metrics. This will help demonstrate your capability to handle the responsibilities of the Marketing Manager role.
Prepare for Potential Questions: Anticipate questions related to conflict resolution, teamwork, and innovation during the interview process. Prepare examples from your past experiences that illustrate your problem-solving skills and ability to influence stakeholders.
How to prepare for a job interview at Sykes Cottages Limited
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators relevant to the role, such as user acquisition costs and return on investment. Be prepared to discuss how you've successfully managed budgets in the past, especially if they exceeded £2 million.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or projects in previous roles. Highlight your ability to influence stakeholders and resolve conflicts effectively, as these are crucial for the Marketing Manager position.
✨Demonstrate Your Innovative Thinking
Think of creative marketing strategies you've implemented before. Be ready to share ideas on how you would approach app marketing and optimisation, showcasing your ability to think outside the box.
✨Understand GDPR Compliance
Since the role involves handling sensitive data, brush up on GDPR regulations. Be prepared to discuss how you ensure compliance in your marketing strategies and protect confidential information.
