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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative accessories and barrier matting products.
- Company: Join Gerflor/Gradus, a leader in flooring solutions with a global presence.
- Benefits: Enjoy flexible working options, professional development, and a vibrant team culture.
- Why this job: Be part of a dynamic team driving product innovation and market growth.
- Qualifications: Ideal for those with marketing experience and a passion for product development.
- Other info: Opportunity to attend industry events and engage directly with customers.
The predicted salary is between 36000 - 60000 £ per year.
Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic Marketing Product Manager (Accessories & Barrier Matting) based in Macclesfield, Cheshire, UK.
Your role:
- Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups – Specifier, Contractor/Installer and Distributor.
- Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan.
- Provide 12-24 month analysis for post launch product success.
- Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers' needs, competitor activities and changes within our markets and sectors.
- Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
- Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product/brand awareness and to drive increased sales lead generation.
- Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus.
Marketing Product Manager (Accessories & Barrier Matting) employer: Cyrillus
Contact Detail:
Cyrillus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Product Manager (Accessories & Barrier Matting)
✨Tip Number 1
Familiarise yourself with the latest trends in marketing for accessories and barrier matting. Understanding the specific needs of your target customer groups, such as specifiers and contractors, will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network within industry bodies and attend relevant seminars or exhibitions. This not only helps you gain insights into market dynamics but also allows you to make valuable connections that could support your application and provide insider knowledge about the company.
✨Tip Number 3
Prepare to discuss your experience with product development and marketing strategies. Be ready to share specific examples of how you've successfully launched products in the past, as this will showcase your ability to contribute to our growth strategy.
✨Tip Number 4
Stay updated on competitor activities and market research methodologies. Being able to analyse and present data effectively will be crucial in demonstrating your capability to conduct market research and assess product success post-launch.
We think you need these skills to ace Marketing Product Manager (Accessories & Barrier Matting)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Marketing Product Manager position. Tailor your application to highlight your relevant experience in product management and marketing strategies.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience with market research, product development, and promotional campaigns. Use specific examples that demonstrate your ability to engage with different customer groups like Specifiers, Contractors, and Distributors.
Highlight Analytical Skills: Since the role involves conducting market analysis and evaluating post-launch product success, make sure to mention any analytical tools or methodologies you are familiar with. This could include qualitative and quantitative research techniques.
Personalise Your Application: Address your cover letter to the hiring manager if possible, and express your enthusiasm for the company and the specific role. Mention how your values align with the company's mission and how you can contribute to their growth strategy.
How to prepare for a job interview at Cyrillus
✨Know Your Products Inside Out
As a Marketing Product Manager, you'll need to demonstrate a deep understanding of the accessories and barrier matting products. Research their features, benefits, and how they compare to competitors. Be prepared to discuss how you would market these products to different customer groups.
✨Showcase Your Market Research Skills
Highlight your experience in conducting both qualitative and quantitative market research. Be ready to share examples of how you've used market insights to inform product development and marketing strategies in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios where you had to develop a marketing plan or respond to market changes, and explain your thought process and outcomes.
✨Demonstrate Collaboration with Teams
This role involves working closely with various teams, including marketing communications and product development. Share examples of successful collaborations from your previous roles, focusing on how you contributed to team goals and drove results.
