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- Tasks: Optimize marketing processes, manage lead flow, and analyze performance to boost conversions.
- Company: Join Bright's dynamic marketing team focused on enhancing customer experience.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth.
- Why this job: Be part of a pivotal role that directly impacts marketing success and customer satisfaction.
- Qualifications: Experience in marketing operations and strong analytical skills are essential.
- Other info: This is a maternity cover position, offering a chance to make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
Marketing Operations Manager maternity cover As the Marketing Operations Manager, you will play a pivotal role within Brights marketing department, optimising marketing processes and technologies, managing lead flow, and analysing marketing performance to drive conversions and enhance overall customer experience. You will work closely with the Digital and Campaigns teams, ensuring that our integrated campaign and customer journeys are optimised and automated through HubSpot to meet or exceed the teams MQL and sales targets. Designing and building workflows and customer nurtures to drive scalability and optimise individual touchpoints. The Marketing Operations Manager will advise on and implement best practices enabling the Marketing team to consistently optimise campaigns to engage targeted and responsive audiences to meet our goals. Leveraging data, automation and technology, you will work to deliver improvements in performance and sustainable growth across the marketing team. Alongside the Marketing Director and Senior Rev Ops Manager, you will track, analyse and report on campaign/demand gen performance. Key Responsibilities Build and execute integrated cross-channel communications, campaigns, nurture programs and cross-sell lead processes to support marketing/business objectives. Marketing owner for HubSpot working closely with RevOps and the marketing team to ensure the effective use of the platform including developing processes and providing best practice guidance to the marketing team Performance reporting for all demand generation activity including supporting weekly and monthly reporting cycles. The Marketing Operations Manager will also provide insights and analysis that support the marketing team in optimising campaigns, driving pipeline/conversion and improving ROI. Continually look to enhance and optimise marketing performance, including advising campaign owners on improvements to targeting, buyer journeys, workflows and content assets based on conversion rates and ROI. Segment our customer and audience databases to provide target lists that ensure marketing campaigns and activities effectively target the right customers at the right time and message. Working with RevOps: Optimise the MQL generation and tracking processes including lead scoring to ensure that marketing is consistently supplying sales with high-quality leads Enhance the use of HubSpot and other relevant platforms, ensuring that Bright marketing outputs are effective and meet legal standards and best practice ie GDPR Experience and Skills Candidates applying for this role should have experience using HubSpot. Be highly numerate/analytical, highly proficient in Microsoft Excel and have experience working closely with Sales and Marketing teams. JBRP1_UKTJ
Marketing Operations Manager employer: Bright Software Group
Contact Detail:
Bright Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager
✨Tip Number 1
Familiarize yourself with the latest marketing technologies and tools that are commonly used in marketing operations. Being knowledgeable about platforms like HubSpot, Marketo, or Salesforce can give you an edge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've previously optimized marketing processes or improved lead flow. Be ready to discuss specific metrics and outcomes that demonstrate your impact.
✨Tip Number 3
Network with professionals in the marketing operations field. Attend industry events or webinars to connect with others and gain insights into current trends and best practices that you can bring to the role.
✨Tip Number 4
Research Bright's marketing strategies and recent campaigns. Understanding their approach will help you tailor your conversations and show how you can contribute to their goals effectively.
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly understand the responsibilities of a Marketing Operations Manager. Familiarize yourself with key terms like lead flow, marketing performance analysis, and customer experience enhancement.
Tailor Your CV: Customize your CV to highlight relevant experience in marketing operations, process optimization, and technology management. Use specific examples that demonstrate your ability to drive conversions and improve customer experiences.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your skills align with the needs of the Digital and Campaigns teams and provide examples of past successes.
Highlight Analytical Skills: Since the role involves analyzing marketing performance, emphasize your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform marketing strategies and improve outcomes.
How to prepare for a job interview at Bright Software Group
✨Understand Marketing Technologies
Familiarize yourself with the marketing technologies that Bright uses. Be prepared to discuss how you have optimized processes in previous roles and how you can apply that knowledge to enhance their operations.
✨Showcase Your Analytical Skills
Be ready to provide examples of how you've analyzed marketing performance in the past. Highlight specific metrics you tracked and how your insights led to improved conversions or customer experiences.
✨Collaboration is Key
Since you'll be working closely with the Digital and Campaigns teams, emphasize your experience in cross-functional collaboration. Share examples of successful projects where teamwork played a crucial role.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in marketing operations. Think about challenges you've faced and how you overcame them, particularly in managing lead flow and optimizing processes.
