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- Tasks: Join us as a Marketing Coordinator, supporting exciting campaigns and events for our pet food brands.
- Company: Mackle Petfoods is a leading supplier of top cat and dog food brands, committed to team development.
- Benefits: Enjoy perks like on-site parking, a company pension, wellbeing initiatives, and private medical insurance.
- Why this job: Be part of a fun, creative team making a real impact in the pet food industry.
- Qualifications: A degree in Marketing or related field and one year of marketing experience are essential.
- Other info: Flexibility to travel occasionally for events and meetings is required.
The predicted salary is between 28800 - 43200 £ per year.
At Mackle Petfoods, people are our most valuable asset, and we understand the importance of developing our team. We are always recruiting new members into our pet food family. From product design to marketing, production to logistics, we have a wide range of opportunities at our sites in Moy and Moygashel. Mackle Petfoods successfully produce and supply several leading cat and dog food brands including Brandy, Cat Club, Naturo, and Norsh across multiple market channels nationally and internationally.
The Marketing Coordinator role is an exciting new role to the business, reporting to the Assistant Marketing Manager. The ideal candidate will support both the Senior Marketing Manager and Assistant Marketing Manager in the development and execution of marketing strategies, campaigns, and events for Mackle Petfoods and their brands.
Key Responsibilities:- Assist in the creation and scheduling of monthly social media content plans for Brandy, Cat Club, Naturo, Mackle Petfoods, and any other Mackle Petfoods brands.
- Monitor social media accounts, create content, and respond to messages.
- Assist with customer communication by keeping information relevant, informative, and engaging (i.e., FAQs, blogs, campaigns) on all company websites.
- Assist Trade Marketing in supporting the sales team through the design of customer-specific web banners, keeping within brand guidelines and customer specifications.
- Assist in the management of marketing campaigns/plans locally & nationally for the company's product brands, namely – Naturo, Brandy, and Cat Club.
- Assist with the coordination of marketing and PR campaigns/plans.
- Assist in the organization and implementation of the annual consumer show calendar.
- Attendance at consumer shows to represent the company and product brands.
- Responsible for the organization, storage, stocktaking, and reordering of all marketing materials.
- Assist in the sourcing of branded merchandise to supplement campaigns and new product launches.
- Assist with approval of artwork when required.
- Assist with influencer/brand ambassador/gifting activity.
- Assist in the management of charity donations.
- Ensure synergy of all marketing activities across traditional & digital channels.
- Monitor, analyze, and report on market and competitor trends to support the business in growing existing business and helping to build a platform for new and future business opportunities.
- Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities.
- Other duties, within reason, as and when required.
- Degree in Business, Marketing, Digital Marketing, Graphic Design, or a related field.
- One year's experience working in a marketing role.
- Highly organized with excellent interpersonal skills.
- Well-developed creative skills.
- Evidence of effective planning, organization, and time management abilities.
- Sense of brand and editorial voice.
- Ability to prioritize and meet deadlines.
- Excellent attention to detail and accuracy.
- Able to work flexibly as required to meet business needs.
- Available to travel on limited occasions for meetings or support for exhibitions/events.
- Clean Driving License.
- FMCG knowledge, ideally product-based.
- Graphic design experience - Canva desirable.
- Photography/videography experience.
- Effective training/presentation skills.
- Skilled in the use of the Microsoft Office suite of software applications.
- The ability to harmonize creative content across multiple channels and marketing vehicles.
- Marketing
- Excellent interpersonal skills
- Attention to detail
- On-site parking
- Company pension
- Wellbeing initiatives
- Private medical insurance
Marketing Coordinator employer: Mackle Petfoods
Contact Detail:
Mackle Petfoods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Mackle Petfoods' brands and their unique selling points. Understanding the nuances of Brandy, Cat Club, Naturo, and Norsh will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your social media skills by creating a mock content plan for one of Mackle's brands. This will not only highlight your creativity but also your understanding of their marketing needs, making you stand out as a proactive candidate.
✨Tip Number 3
Network with current or former employees of Mackle Petfoods on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 4
Prepare to discuss market trends and competitor analysis relevant to the pet food industry. Being knowledgeable about the FMCG sector and demonstrating your analytical skills will show that you're ready to contribute from day one.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing roles, especially any work related to social media management, campaign execution, and customer communication. Use keywords from the job description to align your skills with what Mackle Petfoods is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the pet food industry. Mention specific brands like Brandy and Naturo to demonstrate your knowledge of Mackle Petfoods and explain how your skills can contribute to their marketing strategies.
Showcase Your Creativity: Since the role requires creative skills, consider including a portfolio or examples of past marketing campaigns, social media content, or graphic design work. This will help illustrate your ability to create engaging content and manage marketing materials effectively.
Highlight Relevant Experience: If you have experience in FMCG or product-based marketing, be sure to emphasise this in your application. Discuss any specific projects where you successfully managed campaigns or contributed to brand growth, as this aligns well with the responsibilities of the Marketing Coordinator role.
How to prepare for a job interview at Mackle Petfoods
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends and strategies, especially in the pet food industry. Be prepared to discuss how you can apply your knowledge to Mackle Petfoods' brands and campaigns.
✨Demonstrate Your Creativity
Since the role requires creative skills, think of examples from your past experiences where you've successfully created engaging content or campaigns. Bring a portfolio if possible to showcase your work.
✨Highlight Your Organisational Skills
The job demands excellent planning and time management abilities. Be ready to share specific instances where you've effectively managed multiple projects or deadlines, demonstrating your organisational prowess.
✨Prepare for Team Collaboration Questions
As you'll be working closely with the Senior Marketing Manager and Assistant Marketing Manager, expect questions about teamwork. Think of examples that illustrate your interpersonal skills and how you contribute to a positive team dynamic.
