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- Tasks: Lead creative social media campaigns and manage digital channels to engage audiences.
- Company: Join RBH, a forward-thinking organisation dedicated to improving lives in our communities.
- Benefits: Enjoy flexible working, 30 days holiday, and a generous pension scheme.
- Why this job: Be part of a dynamic team making a real impact while developing your skills in a supportive environment.
- Qualifications: Degree-level education or equivalent experience in communications or marketing required.
- Other info: Apply early as we may close applications if we receive a high volume.
The predicted salary is between 28800 - 42000 £ per year.
Permanent – Full Time – 36.25 hours per week
RBH currently have an opportunity for an energetic, creative and people-focusedSenior Social Media and Digital Officerto join our Communications and Marketing team.
You’ll be responsible for designing and delivering the organisation’s campaigns and social media strategies, managing our digital and social media channels and ensuring that we best use those channels to effectively communicate with all our customer, colleague and stakeholder audiences.
The people who live in our homes are the reason why we’re here, and we will always listen and learn from our customers. To help us do this, you’ll gather insight, use this to shape our social and digital media approach, and then evaluate that work to make sure we’re reaching the right people, at the right time, in the right way for them.
This is a strategic role, with line management responsibilities as well as wider responsibilities for championing and embedding the RBH brand and strategy across our channels and campaigns.
You’ll work closely with the rest of our Communications and Marketing team and across the organisation, providing a seamless, outcomes-focused, and multi-channel approach that demonstrates the very best practice in social media and digital marketing.
Key areas of work:
- Designing and delivering outcomes-focused communications and marketing campaigns for internal and external audiences.
- Designing and delivering RBH’s Social Media Strategy.
- Managing RBH’s digital and social media channels, using insight and knowledge of digital change and trends to drive continual improvement.
- Creating engaging content based on sound insight that is suitable for a range of traditional and digital channels.
- Ensuring all social and digital media content is in line with relevant legislation, including accessibility requirements and media law.
Who are we looking for?
We are looking for someone who:
- Educated to degree level, or equivalent professional experience.
- Evidence of ongoing professional development.
- Qualification in a communications or marketing-related discipline, or equivalent professional experience
- Proven experience working in Communications or Marketing or a related field.
- Experience of producing high-quality digital and traditional communications and marketing materials for a range of channels and audiences.
- Experience in using video and design software, as well as a range of social and digital media platforms.
- Knowledge of digital and social media legislation, including accessibility requirements and media law.
This is an exciting time to join RBH, with our Recovery Plan now complete, a new Corporate Strategy and Communications and Marketing Strategy in place, a refreshed and refocused Communications and Marketing service, and a new and unwavering commitment to making genuine improvements for all those people who live in our homes.
If you are passionate about making a difference and being part of positive change, we would love to hear from you!
What\’s in it for you?
As an RBH employee, you will receive a range of fantastic benefits, including: –
- SMART working arrangements
- Holiday entitlement – 30 days holiday plus all UK bank holidays, with an additional 5 days after completion of five years’ service. Part time employees will receive a pro rata entitlement.
- Ability to purchase up to an additional 5 days leave per year.
- A quality defined contribution pension scheme, with salary exchange and RBH matches your contributions up to 8%
- Plus, many more
Please refer to the attached Job Description upon completing your application
Please note, should we receive a high volume of applications, we may look to close the role early, therefore we recommend an early application
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Contact Detail:
Rochdale Boroughwide Housing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media and Digital Officer
✨Tip Number 1
Familiarise yourself with RBH's current social media presence and campaigns. Understanding their tone, style, and the type of content they share will help you tailor your approach and demonstrate your knowledge during any interviews.
✨Tip Number 2
Showcase your creativity by preparing a mini-campaign proposal that aligns with RBH's values and goals. This could be a great conversation starter in interviews and will highlight your proactive attitude.
✨Tip Number 3
Network with current or former employees of RBH on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can help you tailor your discussions during the interview process.
✨Tip Number 4
Stay updated on the latest trends in social media and digital marketing. Being able to discuss recent changes or innovations in the field will show your passion and commitment to continuous learning, which is essential for this role.
We think you need these skills to ace Senior Social Media and Digital Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Social Media and Digital Officer position. Understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in communications, marketing, and social media management. Use specific examples that demonstrate your ability to design and deliver campaigns, manage digital channels, and create engaging content.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the organisation. Mention how your background aligns with RBH's mission and values, and provide examples of how you've successfully used insights to shape social media strategies.
Showcase Your Skills: If you have experience with video and design software, be sure to mention it in your application. Highlight any specific projects where you utilised these skills, as well as your knowledge of digital legislation and accessibility requirements.
How to prepare for a job interview at Rochdale Boroughwide Housing
✨Showcase Your Creativity
As a Senior Social Media and Digital Officer, creativity is key. Prepare examples of past campaigns you've designed and delivered, highlighting your innovative approaches and the outcomes achieved.
✨Demonstrate Your Knowledge of Digital Trends
Stay updated on the latest digital and social media trends. Be ready to discuss how you can leverage these trends to enhance RBH's social media strategy and engage with their audiences effectively.
✨Prepare Insight-Driven Examples
Since the role involves gathering insights to shape strategies, come prepared with examples of how you've used data to inform your decisions in previous roles. This will show your analytical skills and strategic thinking.
✨Understand the Brand and Values
Research RBH's brand and values thoroughly. Be prepared to discuss how you can champion and embed these across various channels and campaigns, demonstrating your alignment with their mission.
