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- Tasks: Manage key accounts and drive sales for top brands in vibrant markets.
- Company: Join Diageo, a leading spirits company with iconic brands worldwide.
- Benefits: Enjoy an attractive package, sales incentives, and industry-leading training.
- Why this job: Be part of a dynamic team, build relationships, and make an impact.
- Qualifications: Experience in On Trade sales, strong relationship-building skills, and ambition to excel.
- Other info: Must be over 21, hold a clean driving license, and have UK work rights.
The predicted salary is between 36000 - 60000 £ per year.
This role is field-based and covers Hertfordshire, Greater London, and Kingston areas.
Here at Diageo, we are looking for a commercially minded Account Executive to join our On Trade channel in the Home Counties. As a Key Account Executive within the On Trade, you will work with category-leading brands such as Smirnoff, Guinness, Tanqueray, Johnnie Walker, Chase, and Casamigos.
You will be responsible for key independents and groups in the Home Counties, ensuring our customer, category, and brand plans are executed effectively in outlets. Your goal is to ensure that wherever we connect with a customer or consumer, they will enjoy working with or drinking our brands.
About the Function:
Our Sales team builds relationships, connects with customers, and sells our brands in vibrant markets. They help sell iconic brands across 180 countries annually. Using curiosity and passion, they leverage consumer insight and digital platforms to reach new customers and markets, supporting growth and career development.
Responsibilities as Account Executive On Trade:
The Key Account Executive owns and leads the commercial agenda and performance within the region, managing approximately 900 outlets. The primary objectives are to deliver distribution and secure pouring agreements for the full Diageo portfolio, coordinating activation activities with a dedicated Activation Specialist, and supporting regional team leadership.
- Ensure outlets in your region meet predefined standards and support the execution of plans.
- Coordinate performance across the city, supporting roles such as Key Account Manager, Sales Executive, Quality Executive, and Activation Specialist.
- Secure distribution and pouring agreements across approximately 900 outlets.
- Manage spend and forecast activities to deliver ROI.
- Achieve annual operating plan targets.
- Develop customer relationships within the account base.
- Manage new business opportunities.
- Own Route to Market (RTM) relationships for the city.
- Track and measure outlet performance and execution levels (in CRM systems).
- Ensure quality and serve standards for Guinness Draught with support from the Quality Executive.
Desired Qualities and Experience:
- Experience in On Trade sales or outlet management.
- Ability to build strong customer relationships.
- Skills in managing value, forecasting, and investments.
- Regional knowledge and RTM relationships.
- Target-driven with ambition to excel.
- Leadership and coaching abilities.
- Organized and adaptable to changing workloads.
What’s in it for you?
- Attractive package with sales incentives.
- Industry-leading sales training.
- Opportunity to work with a leading spirits company.
If you’re ready to work in a fast-paced environment with a talented team, we’d love to hear from you. Please send your application!
Note: You must demonstrate the right to work in the UK, be over 21, hold a full, clean driving license, and have at least 1 year of driving experience.
We celebrate diversity and are committed to an inclusive culture. We provide reasonable accommodations for applicants with disabilities during the application process.
Key Account Executive - Hertfordshire/Greater London/Kingston employer: Diageo
Contact Detail:
Diageo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Executive - Hertfordshire/Greater London/Kingston
✨Tip Number 1
Familiarise yourself with Diageo's brand portfolio, especially the key products like Smirnoff and Guinness. Understanding these brands will help you speak confidently about them during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Diageo, particularly those in sales roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss your experience in On Trade sales or outlet management. Be ready to share specific examples of how you've built customer relationships and achieved sales targets in previous roles.
✨Tip Number 4
Showcase your knowledge of the local market in Hertfordshire, Greater London, and Kingston. Highlight any connections or insights you have about the area that could benefit Diageo's distribution and sales strategies.
We think you need these skills to ace Key Account Executive - Hertfordshire/Greater London/Kingston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in On Trade sales or outlet management. Emphasise your ability to build strong customer relationships and any previous achievements in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Mention specific brands you admire from Diageo's portfolio and explain how your skills align with their objectives.
Highlight Relevant Skills: In your application, focus on skills such as managing value, forecasting, and investments. Provide examples of how you've successfully used these skills in past roles to achieve targets.
Showcase Your Regional Knowledge: Demonstrate your understanding of the Hertfordshire, Greater London, and Kingston areas. Mention any existing relationships you have within the region that could benefit Diageo's operations.
How to prepare for a job interview at Diageo
✨Know Your Brands
Familiarise yourself with Diageo's portfolio, especially the key brands like Smirnoff and Guinness. Be prepared to discuss how you can promote these brands effectively in the On Trade channel.
✨Demonstrate Relationship Building Skills
Highlight your experience in building strong customer relationships. Share specific examples of how you've successfully managed accounts or secured agreements in previous roles.
✨Showcase Your Sales Acumen
Be ready to discuss your approach to achieving sales targets and managing forecasts. Use metrics from past experiences to illustrate your success in driving sales and managing budgets.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you've had to adjust your strategy or overcome challenges in a sales environment.
