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- Tasks: Lead marketing strategies for Biossance in the UK and EU, driving brand visibility and engagement.
- Company: Join THG, a global tech group revolutionising direct-to-consumer brands in beauty and wellness.
- Benefits: Enjoy 25 days annual leave, enhanced maternity/paternity pay, and access to an on-site gym.
- Why this job: Be part of a dynamic team shaping the future of beauty with innovative marketing strategies.
- Qualifications: Experience in marketing management and strong negotiation skills are essential.
- Other info: THG values diversity and is committed to creating an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
THG Beauty
We’re home to market-leading websites like LookFantastic, SkinStore, Dermtore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Biossance, and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to join the team.
Why be a Senior Marketing Manager UK & EU for Biossance?
Working with some of the best Beauty retailers in the UK and EU markets you would be representing, delivering and bringing the brand vision and strategy of the Biossance brand to life. You will be negotiating, building and delivering the marketing strategy in its entirety to execute in these key markets.
What will I be doing as Senior Marketing Manager UK & EU for Biossance?
- Responsible for planning and implementing the marketing strategy to support the business in the UK & EU regions.
- Building the JBP’s with retailers to strengthen go to market strategy on NPD and elevating Core.
- Managing the marketing support across all channels – Digital, Direct, Paid, Influencer.
- Analysing performance of key performance metrics for insights into brand performance.
- Working closely with the Senior NAM to build solid JBP’s and collaboratively drive revenue.
- Building strong relationships with Retailer Marketing teams.
- Actively managing the PR agencies in the UK and EU regions.
- Increase Brand Awareness by driving visibility through strategic PR and influencer partnerships.
- Work closely with UK & EU PR agency to develop and implement brand plans to include brand events, press coverage and paid and organic influencer content creation.
- OPEX Management. Efficiently allocate and manage the marketing budget to maximize impact and ensure effective ROI.
- Actively manage the annual marketing budget – feeding back to Regional Director and VP Sales.
- Negotiating on rate cards.
- Providing strong leadership for the marketing team, managing a direct report to mentor, coach and develop skills.
- Prioritising and building critical paths to meet all agreed marketing activities and deadlines.
- Develop full funnel Influencer strategy to increase brand awareness, drive engagement, and deliver against sales targets.
- Utilizing a mix of Upper funnel paid influencers, organic for consideration and micro and nano partners for conversion.
What’s in it For Me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- Enhanced Leave: 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave. Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Senior Marketing Manager UK & EU | Biossance employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager UK & EU | Biossance
✨Tip Number 1
Familiarise yourself with the Biossance brand and its unique selling points. Understanding their product range and values will help you articulate how your marketing strategies can align with their vision during discussions.
✨Tip Number 2
Network with professionals in the beauty and marketing sectors, especially those who have experience with influencer partnerships. This can provide you with insights into effective strategies and potentially valuable connections that could support your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and e-commerce, particularly within the beauty industry. Being able to discuss current trends and how they can be leveraged for Biossance will demonstrate your expertise and enthusiasm.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving PR and influencer collaborations. Highlighting measurable outcomes will showcase your ability to drive brand awareness and sales effectively.
We think you need these skills to ace Senior Marketing Manager UK & EU | Biossance
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Marketing Manager position at Biossance. Understand the key responsibilities and required skills, as this will help you tailor your application.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, particularly in the beauty industry or similar sectors. Emphasise your achievements in managing marketing strategies, building relationships with retailers, and leading teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of Biossance's brand vision. Mention specific examples of how your previous work aligns with the responsibilities outlined in the job description.
Highlight Key Metrics: In your application, include quantifiable results from your past marketing campaigns. For instance, mention how you increased brand awareness or drove sales through strategic PR and influencer partnerships, as these metrics are crucial for the role.
How to prepare for a job interview at TN United Kingdom
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Biossance and its product offerings. Understand their brand values, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Prepare Your Marketing Strategy Examples
Be ready to discuss specific marketing strategies you've implemented in previous roles. Highlight your experience with digital marketing, influencer partnerships, and PR campaigns. Use metrics to showcase the success of these strategies, as data-driven insights are crucial for this role.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be expected to lead a team. Prepare examples of how you've mentored or developed team members in the past. Discuss your approach to building strong relationships with cross-functional teams and how you foster collaboration.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing initiatives, how they measure success, or what challenges they currently face in the UK & EU markets. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
